We’ve all heard that the data tells a story. But sometimes that story is hard to follow, especially if you’re not really a numbers person.
As SEO professionals, we know that what we do has an effect on a company’s bottom line. So how do we convey this to our customers in ways that resonate?
Data visualizations are becoming more and more popular, and rightfully so.
These views illustrate the compelling stories SEO data can tell.
Whether you’re just getting started with data visualizations or looking for inspiration to improve your relationships, you’ll find what you need here.
- 1 What Is Data Visualization?
- 2 11 Examples Of Stunning Visuals For SEO Reporting
- 2.1 1. Datapine Dashboard
- 2.2 2. Oneupweb ROI Report
- 2.3 3. Keywordresearch.co Keyword Tool
- 2.4 4. Smart Insights Bot Traffic Report 2016
- 2.5 5. Lucky Orange Heatmaps
- 2.6 6. Gov | DNA By Werner Helmich
- 2.7 7. Popular Programming Languages On The Cran Network Visual
- 2.8 8. The Women Of Data Viz
- 2.9 9. The Invisible Heartbeat Of New York City
- 2.10 10. Hoaxy
- 2.11 11. Visual Link Explorer
What Is Data Visualization?
Data visualization is the act of turning numbers into visual graphics.
Those charts you did in elementary school? Views.
Data visualization is also how you present your numbers.
As an SEO expert, views can dramatically improve your reports.
Visuals not only make your data easier for customers to digest, they also make it more interesting.
And when you’re looking to get executive or client membership, it’s essential.
11 Examples Of Stunning Visuals For SEO Reporting
The good news is you don’t have to start over.
There are many data visualization tools and examples you can draw inspiration from to speed up the job of telling the right stories with your SEO data.
Here are 11 you can check in your search for views to improve your SEO reports.
1. Datapine Dashboard
On the left side of the datapine dashboard are six rectangles in different shades of blue.
Above is the lighter shade of blue representing the less qualified audience; at the bottom, you’ll see a dark blue rectangle representing the converted audience.
Screenshot from datapine on Twitter, January 2022
As SEO professionals, we often work with people to solve a specific problem.
No matter what the problem, there are several key performance indicators that can deceive whether or not we are on the right track.
The best way to determine these key performance indicators is to start at the end and work backwards along the pipeline.
If the goal is to get more people to reach the end of the blog post and click on the “related articles”, then obviously you will need to keep track of those clicks. But scrolling to the end of the blog post, 75% scrolling, 50% scrolling, 25% scrolling, page visits and page impressions are also indicators of whether or not we are getting to the right. direction.
It’s also a great way to be able to quickly see where drop-offs might be occurring.
Personally, I would create to make this overview on the left hand side a workshop with the customer to identify all the KPIs we will focus on.
Then, I would choose the graphics with the client for each of those clients so that they can insert an image with the name and refresh their memory on what that KPI means.
Finally, if you report every month, you can also put a comparison number under the name of the metric to let the customer know if you are performing better month after month.
2. Oneupweb ROI Report
There is a section of every report that a customer’s eyes always look for first … the one that talks about money.
Too often, we focus excessively on the core of the work we’ve done and want to show it off, even though we know it’s not what’s most important to our customers.
Regardless of whether the ROI is high or low, the reality is customers always go there first, so own it.
Make big numbers and show your impact.
Screenshot from OneUpWeb, January 2022
This OneUpWeb example sets up the numbers to draw attention to what matters.
Above, you see the price of the retainer.
Right in the middle in a large font, you see the ROI percentage and down, the formula that makes up the ROI in dollars.
This relationship is transparent and truly responds to customer wishes.
3. Keywordresearch.co Keyword Tool
The keywordresearch.co keyword tool spits out a lot of information, but the table displaying information by URL is extremely useful.
In just a second, you can see which URLs have the best (and which are the worst).
While it’s not overly complicated or artistic, it simplifies the data surprisingly.
While this table is used for the layout of metrics for certain URLs, it could easily be used to track important keyword metrics for customers.
Screenshot from KeywordSearch.co, January 2022
4. Smart Insights Bot Traffic Report 2016
Smart Insights consistently publishes beautiful reports and this is no exception.
They released this infographic to explain the types of bots that target websites.
Green represents good bots and red is bad, a concept we know very well from a young age: that was their first win.
Screenshot from Smart Insights, January 2022
The infographic has a pie chart in the middle. There’s nothing too special about this, except that the bottom half of the bottom pie chart is split a little further to the right a little further down the page.
Below the pie chart, the same color scheme is followed to further break down the information and provide a visual context for how the “good” and “bad” robots are composed.
This concept could easily be replicated for device reports in SEO reports.
You can use a pie chart for the device category, and you can break it down further by browser type or device model further down the page.
5. Lucky Orange Heatmaps
Much of our work as SEO experts is to make a site more user-friendly.
At times, this can be difficult for our customers to understand.
Therefore, one of my favorite things to do is to share click maps with customers.
Here’s an example from Lucky Orange that gives them an idea of what people click on their pages the most.
As you can see, a look at this image can give anyone an idea of where customers might get lost.
Screenshot from Lucky Orange, January 2022
The best time to extract heat maps is for modules. You’d be surprised how the click density decreases the longer the form goes on.
This can be particularly useful for comparing the performance of forms on mobile and desktop.
6. Gov | DNA By Werner Helmich
No wonder this upcoming visual was the winner of the World Data Visualization Prize.
This bubble chart of the Gov | The DNA site is wonderfully simple.
Screenshot from Information Is Beautiful, January 2022
Unlike traditional scatter charts, this bubble chart is color coded and features bubbles of different sizes.
This is a great way to track lots of metrics in one place in an understandable way.
On the other hand, the bubble chart is very similar to a scatter chart in that it makes it very easy to spot outliers.
In my mind, this would be a great way to map out different keyword sessions and conversions.
I would also use color groups to represent different keyword groups and make the bubble size represent the keyword’s total monthly volume.
7. Popular Programming Languages On The Cran Network Visual
Just like tracking keywords, tracking the performance of blog posts and blog post categories can get a little tricky.
However, after taking a look at this image, it seems there may be an easy way to do it.
The image above shows the different programming languages, how many CRAN packages were written in the languages, and what the different types of packages were.
The languages are color coded and are located in the center of the image while the package types are attached to their respective languages in the outer circle.
We could use the same configuration for blog content.
The colors and large cells in the center could be based on the categories and the amount of traffic they bring, and all large cells could be attached to the individual blog posts in each category in the outer circle.
This type of setup could allow anyone to easily see where the biggest winnings are coming from and which categories might need more attention.
8. The Women Of Data Viz
This view is unique with many moving parts.
I’m not too sure I’d keep all parts, but I think the concept could be used to track progress for an audit.
On the left side, you see a heart with all potential attributes.
These attributes indicate whether a qualification is met or not. If the qualification is met, it goes to the heart, if it isn’t, it doesn’t.
Hence, this visual element could be made to represent an “optimized page checklist”.
If you’ve created attributes for all the things that need to be done for a particular page, you could easily show progress on the site as a whole in an easy-to-digest way.
You can look at this picture and see that most of the hearts below have a larger white ring, if that larger white ring represented the length of the content, we could see that the other pages (hearts without rings) still need a little more content.
9. The Invisible Heartbeat Of New York City
There are tons of ways to show geography, but none of them are more overly exciting.
At some point, you start looking past the images you have seen many times before.
But this New York City picture from Justin Fung is sure to grab your attention.
Screenshot from manpopex.us, January 2022
This map uses 3D bars that go up and down to represent each block of the city’s population.
Color is also used as a secondary indicator of population.
For local SEO marketers, this could be a fantastic way to rock your relationships and show your customers something new.
Imagine showing your customers where directions were requested on their Google business profile with this awesome visual!
Hoaxy is a tool used to identify disinformation communicators on Twitter.
However, it can also only be used to identify those who share the information and the circles they influence.
Screenshot by the author, January 2022
In this specific case, I searched for the name of a new Search Engine Journal article to see who shared it and influenced others to do the same.
What’s really cool about this is that it actually attracts all Twitter usernames, which could be super useful.
This would be a very cool way to show your customers how a particular Twitter blog post performed and who picked it up.
This is especially useful if you’ve worked with PR people for link building.
Finally, this could also be great information for identifying potential people for guest posting opportunities.
11. Visual Link Explorer
Now, this is a really cool visualization because it comes from a tool made especially for SEOs!
CognitiveSEO’s Visual Link Explorer can tell you (and your customers) a lot about how their pages acquire links in a wonderful way.
Screenshot from CognitiveSEO, January 2022
Not only can you see which pages have the most links at a glance due to the size of the element, but you can also tell how authoritative those links are, but see how far those links go.
The further the cable is from the center, the more authoritative the connection.
In addition, this tool is interactive and allows you to color-code rooms based on the type of domain linking to the page and whether the link is active or lost.
Honestly, this list could go on for days but hopefully, now you’ve got some inspiration!
I challenge you to take a look at the reports you are currently providing to customers and try to create at least one new visual to replace or supplement the data you are already reporting.
I have a good feeling it will end up with more engaging relationships and happier people on the receiving end.
Featured Image: Wichy / Shutterstock