Link building is an essential part of search engine optimization. To earn backlinks, you need to connect with influencers and websites in your niche to establish your content and business as a trusted source. The link prospecting and outreach process may seem overwhelming, but there are many tools to help.
Link prospecting tools are available to discover influencers and develop valuable relationships. Some backlink tools review the links of your competitors for opportunities you may be missing, analyze the quality of your inbound links, and help you remove links that harm your search rankings.
Here is a list of tools for link building.
Link Building Tools
Ahrefs is an advanced link-building platform popular with SEO professionals. Ahrefs is the fastest backlink crawler in the industry and offers the most extensive index of live backlinks in the world (over 14 trillion), making its site explorer a top tool for backlink research. In addition to a backlink checker, Site Explorer can also do organic and paid traffic research. The Pages section lets you quickly determine which pages on a target website have the most backlinks and social shares. Use Ahref’s link intersect to find sites that link to your competitors but not to you. The Domain Comparison feature lets you compare the backlink profiles of up to five different domains. Price: Plans start at $ 99 per month.
Hunter is an email finder and outreach verification tool. Quickly find email addresses of any company name or website, locate the verified email address of any professional and run cold email campaigns. Hunter integrates with popular CRM, email, and automation tools. Price: Free for one email account. Premium plans start at $ 49 per month.
Link Prospector is an outreach prospecting tool for link builders and content marketers. Create new campaigns, select report types, do current research and get perspective reports. Link Prospector has 16 report types, including content promoters, accessible journalists, professional organizations, expert interviews, and more. Price: Plans start at $ 47 per month. There is also a pay-as-you-go plan.
BuzzStream is a tool for researching influencers, managing relationships, and making efficient outreach. Use BuzzStream to build lists and pitch influencers. Browse prospect lists, add contacts, and automatically find contact information and metrics. Upload a list of URLs, and BuzzStream automatically detects contact information, website statistics, and social metrics for you. Send personalized messages without delivering efficiency. Manage your relationships and share notes and progress with your team. Price: Plans start at $ 24 per month.
Majestic is one of the most significant link databases, with various tools to help link analysis. The Trust Flow tool analyzes the quality of links, while Citation Flow scores based on the number of links. The Visibility Flow Score helps editorial-style links to high trust flow pages. With a score that shows where a website is positioned compared to the best sites in over 800 categories, Majestic’s Topical Trust Flow illustrates the relevance of a website. The Flow Metrics History Tool lets you see how each domain has developed its authority over time. Price: Plans start at $ 49.99 per month.
NinjaOutreach is a tool for finding influencers and managing outreach campaigns on social media. Search website and blog database, write outreach templates, plan email campaigns, and track results using built-in CRM. Sort results by domain authority, page authority or number of backlinks. Access to a database of emails and contact information of High-Authority Influencer Leads. Run analysis of link building with competitor links, broken links, guest post and resource links, expert roundups, infographics, and more. Price: Plans start at $ 155 per month.
Pitchbox is an influencer outreach and content marketing platform for brands, publishers, and SEO agencies. Access full-stack prospecting with over 20 different prospecting options, ranging from SERP-based importers to native integration campaigns with top SEO tools. Quickly discover contact details for bloggers, webmasters, and influencers. Customize any outreach email to your target audience without manual input and automatically follow up with unanswered prospects. Contact for prices.
HARO (Help and Reporter Out) connects journalists with expert content sources. HARO distributes more than 50,000 journalistic questions each year. Its pitching process allows authorities to find topics related to their expertise or industry and allows journalists to spend more time writing rather than sourcing. Use HARO to establish your knowledge and tell the story of your brand. Price: Free. Premium plans start at $ 19 per month.
Mailshake is a tool for running outreach email campaigns on a scale. Identify top leads so you can focus on the ones that convert. Use split testing to see what works best by testing different versions of your outreach emails. Contact thousands of prospects simultaneously with personalized email campaigns, fully automated tracking, and proven templates. Price: Plans start at $ 44 per month.
Linkody is a simple and inexpensive tool for link building, research and campaigns. Get quick insights on your progress, and see results over time on top metrics. Gain insights into competitors’ strategies. Quickly identify and reject broken links. Get complete reports on your backlink anchor text and keywords. Receive email notifications about new links or status changes. Price: Plans start at $ 14.90 per month.
Moz Link Explorer is a search engine for links. Understand why your page or website ranks where it is in the search results by reviewing and monitoring inbound links. Compare the makeup of your competitors link profiles, see where they earn links, and how. Find out who is linking to your competitors and monitor when your content gets links or loses. Find broken links on your site. Reduces the number of spammy links pointing to your site and increases quality links. Price: Basic link info is free. Premium plans start at $ 99 per month.
Monitor backlinks helps you identify relevant, high quality sites to contact for outreach and link building. Stay updated when new links appear on your site. Reach out to high authority sites to develop relationships. Look at competitors’ keywords and backlinks and use them for reverse engineering. Easily filter broken links and generate a rejection list for submission to Google. Price: Plans start at $ 25 per month.
JustReachOut is an outreach platform to help generate backlinks and press releases. Use the PR Outreach Tool to build a targeted list of journalists and influencers looking for stories in your niche. Instantly find journalists looking for experts, podcasts in your niche, unlinked brand names, broken links, and more. Send places and manage all your outreach. Price: $ 99 per month.
Ontolo helps you gain perspective for link building from more than 80 sources. Upload prospect lists from other prospecting sources, including Moz, Ahrefs, Majestic, or even a personalized list. Ontolo’s personalized parser gives you more information about each prospect, including contact information, social media accounts, pages, and tracked and untrained outbound links. Price: Plans start at $ 97 per month.
LinkAssistant is a tool for link building and link management. Choose your research technique from the ten most effective prospecting mechanisms. Look at the value of prospects by looking at factors such as domain authority and age, Alexa, and social media metrics. Contact link prospects directly from the app. Use email templates for any type of outreach. Track activity and run regular link checks to make sure your purchased links are not removed, switched to no-follow or set the wrong anchor. Contact for prices.