As a small business owner, you may be tempted to take matters into your own hands when it comes to increasing your website’s organic reach. It’s like finding the right keywords using some popular tools and filling your pages with lots of content because “content is king”.
However, the SEO game extends to keyword research and content creation. This is an extensive, full-time job that is best left to an expert to handle.
Still not sure? Here are three main reasons why you should consider the services of an SEO consultant for the growth of your website.
Off-Site SEO & Content Marketing Strategy
If you talk to one of the SEO experts, you’ll realize that it’s about more than just optimizing your site. The most effective SEO practices use a comprehensive approach and offer a variety of solutions to increase the visibility of your website.
What is the importance of this?
A lot of things have to happen “off the page” to improve your SEO. This includes strategic link building and quote building. It can be helpful to have other trusted websites that can link back to your website as an authoritative voice (hence the word “backlinks”).
An expert SEO consultant will ensure that your Google My Business account is genuine and optimized for search. It is very beneficial to find a consultant who has an in-depth understanding of the local market and the latest trends. For example, an SEO company that specializes in the Silicon Valley business.
Free up Your Time & Money
If you’re starting to feel overwhelmed by the plethora of SEO talk, that’s normal. SEO can be fun; however, make no mistake: SEO is a full-time job. Trying to deal with it yourself can only distract you from the important aspects of running your business.
SEO is a constant process that requires hours of testing, failure, and research. This can be time consuming for working business people. In the worst case, you will be spinning your wheels with outdated methods that will not benefit (or perhaps even harm) your business’s SEO.
When you consider all these reasons, hiring an experienced SEO consultant will make sense. They are experts and know the ins and outs of their field, leaving you free to concentrate on your work.
What happens to the money you invest in SEO services? You’ll get more than just getting your money back with a high ROI. Organic search (SEO’s core goal) generates 51% of web traffic – more than five times the money spent on other advertising methods.
An expert can provide new insights for your marketing and website initiatives. Their previous experience coupled with an outsider’s perspective on your company can result in an attractive and profitable new marketing strategy.
Bring in the Right Kind of Website Visitors
Improving your SEO efforts involves more than just bringing more visitors to your site. For example, if you are trying to attract customers in or around South Carolina, it will not help attract customers from Miami or New York.
SEO experts concentrate on bringing the right visitors to your website rather than just increasing the number of people visiting your site. This requires extensive analysis to find out what users are looking for and then modifying your web content to satisfy those who have those requirements.
Part of this is identifying suitable intent-based keywords that you can use for your website. This can help direct visitors to your website looking for the right type of product or service and often want to buy and not just people just browsing to collect data.
They also know (and can leverage) the analytics on your site to see what works and what doesn’t. By constantly updating your website’s content and marketing activities, an SEO consultant can increase your sales, not just your visitors.
Studying SEO is a full-time task and you may lack the energy or desire to devote yourself. It can be beneficial to concentrate on running your main business and let an experienced SEO expert handle the organic growth of your website.