An SEO (Search Engine Optimization) approach or strategy is the process through which webmasters plan and implement different steps with the aim of improving the organic search ranking of their websites.
SEO is a very important tool when it comes to driving traffic or potential customers to your website. If you are a small business owner, in particular, you have an e-commerce business, then you must know that you cannot ignore SEO.
There are different strategies that you can use when implementing SEO. Small and medium-sized businesses struggle with limited resources to the point where they cannot hire SEO experts. That doesn’t mean they should give up because other strategies don’t necessarily need an SEO expert.
Although these strategies will go a long way towards improving your website’s ranking, you might also consider hiring an SEO expert to help you implement some of these strategies.
So what SEO strategies can you implement on your own without the help of an expert?
- 1 1. Creating Quality Content To Attract Links And Social Shares
- 2 2. Pay Attention To User Needs & Provide Relevant Content For Them
- 3 3. Find Keywords on Social Media Sites
- 4 1. Link Building With The Right Partners And Distributing Quality Content
- 5 2. Content Syndication for Tier 2 Links
- 6 3. Update Outbound Links on Older Content to Point to Fresher Content
Most of your marketing strategy revolves around the content you create. You don’t need to hire an SEO expert to create content for you. You can write about what you like, make it interesting for anyone to read, and make sure you follow basic SEO principles.
Also, you need to make sure that you have included all of your keywords naturally in your content, and at the same time make sure that they are not overused. You should also supplement your main keyword with secondary keywords.
For example, if you are writing about pay stub manufacturers, you can use pay stub manufacturer as the primary keyword and payroll checks as the logical secondary keyword. This ensures that you have created quality content that you can link and share on social media.
2. Pay Attention To User Needs & Provide Relevant Content For Them
The relevance of your content to what you offer is very important when creating content that sells. For example, if you run a hospitality business, you need to make sure your content is about hospitality and things that revolve around it.
This is because most of the people who visit your website do so because of the services you offer. Also, you need to provide ways through which your website visitors can leave feedback and let you know what they need.
Ensuring that users have access to the correct content or what they need is important to reducing bounce rates. This ensures that you will retain your customers and at the same time get new ones.
3. Find Keywords on Social Media Sites
A good SEO strategy revolves around the keywords used. Keywords can be defined as phrases or words that people use when searching for something on search engines like Google.
Implementing a good SEO strategy requires one to get the target keywords that match the content of their website, as well as the search criteria of their target audience. This ensures that potential customers are brought to your website.
There are different ways to get your target keywords used with your SEO strategy. One of the most common methods is to use social media for keyword research. Reddit is a common site used to get keywords.
It allows you to see the most searched keywords, as well as those that generate traffic to websites similar to yours.
Some SEO strategies are quite complicated and may require you to hire an SEO expert. These strategies include;
1. Link Building With The Right Partners And Distributing Quality Content
Search engines like Google prioritize content that end users find valuable. For example, Google uses the EAT principle to verify the value of content on a website.
EAT stands for experience, authority and reliability. Link building with the right partners plays a huge role in establishing the EAT of a website.
Hiring the right SEO experts to develop a link building strategy ensures that your website gets a decent ranking in search engines. There are different tools that experts use to get details on all referring domains. SEO experts should also be able to identify the correct domain names that match the services you offer.
2. Content Syndication for Tier 2 Links
Content syndication can be defined as a form of syndication in which an SEO expert makes your website content available to other websites. Sometimes your website content may be used on other websites to provide summaries or renderings of newly created content.
Content syndication does not make any changes or edits to the content on your website, but backlinks to you and praises your content. This plays an important role in increasing traffic to your website and is a vital SEO strategy for any website owner.
3. Update Outbound Links on Older Content to Point to Fresher Content
Finally, you can keep creating new content from time to time while working on your SEO strategy. While this is good, you can increase your search engine rankings by hiring an expert to update the outbound links in your old content to point to newer content.
Search engines like Google determine the quality of your website by evaluating how up-to-date your content is. If your outbound links are pointing to older content, it may be negatively affecting your website ranking.
A good search engine ranking is very important to the success of any business. To get started, you can implement the first three SEO strategies discussed here and hire an expert to implement the other three for you.