THE HOLIDAY SEASON has arrived with consumers willing and anxious to spend. With a demand put forward caused by the pandemic and a reason to celebrate this year as the world slowly reopens, you can expect a busy and fast-paced season of jewelry shopping. You can also expect increased competition for the same consumer dollars. What will you do to ensure that your jewelry store takes its own fair share?
Now is the perfect time to completely review your SEO strategy. You must look at your optimization process, holiday-specific elements, and any related campaigns you are running.
Here are five tips to improve your SEO to make this year your best year ever!
1. Make sure your local business listings are accurate.
Your first duty is to make sure all your local online business listings are accurate. This includes your website, Yelp, Google Business Profile and others. When someone does a search for the name of your jewelry store, what happens? Act like your customer and see things through their eyes. Keep accurate contact information including phone number, address, email and more. You must also check your store hours and update any holiday changes. It is always a good idea to review your business profiles at least once a year and remove any old information that comes up in search results. Remember, you can’t make a sale if your customer can’t find you.
2. Write high quality content that people want to read.
Content is the cornerstone of SEO. It’s how Google knows that your website is relevant. If you want to make sure your site ranks in search results, you need to provide Google with what consumers are looking for. Writing high quality content is a skill and passing only articles or paragraphs filling in the keywords will not cut it. Google knows the difference between writing lazy stuffing and quality content. Be careful trying to capture the results of the search engine. You want to focus on writing for your jewelry buyer rather than just writing for Google. People buy from reliable sources they love and know. Focus on helping the jewelry buyer with useful information first, then on helping Google discover your content. This is how you will not only rank effectively, but also make sales. Your customer is the one who pays you – not Google.
3. Improve the user experience on your website.
How people use your website has a dramatic effect on your search results. Google is now taking into account the overall user experience of one customer to determine how to rank a jewelry business over another.
Is your site easy to use? Load fast? Is the navigation clear? Can people easily find what they are looking for? Do your visitors stay on your site for a long time or leave quickly? All of these indicators are now considered critical ranking factors for Google. It is crucial that your website serves its visitors the best possible experience.
4. Make your site mobile-friendly.
With mobile e-commerce sales up from $ 1.8 trillion in 2018 to $ 3.56 trillion in 2021, your jewelry website absolutely has to be mobile-friendly. It is no longer an option. And especially considering that many people rarely use a desktop computer anymore, all in all it would be a simple click away in their pocket on the phone. See how your site is viewed by your consumers. Take out your phone and try to order something. How easy is it? Making your site easy to mobile and as frictionless as possible is one of the fastest ways to increase your jewelry sales.
5. Hire an SEO expert.
When it comes right down to it, most SEO is really common sense. It’s clothes you should be doing anyway, if you know what you’re doing. The problem is that you are the owner of a busy jewelry store that wears a lot of hats. Do you really want to wear another one? An SEO consultant or agency can evaluate your site and do an audit. They know what to look for and can advise you on what keywords you are currently ranking and what steps to improve your results. They can help you prioritize your SEO strategy and give you a list of action items to help your site immediately. Using the services of a true SEO expert easily pays for itself.
In closing, the time is short. The holiday season has arrived and in a few short months the year is over. What you do now will have a lasting effect on the success of your jewelry store. Follow these five simple steps and make this your best year ever!