5 times you will need an SEO expert in 2023

There are many times during the life cycle of your website that you will need an SEO expert.

If you don’t seek help from a true professional for the following five scenarios, you’re risking your rankings, traffic, and revenue in 2023:

1. Site redesigns

This new year, many are planning to update their websites. The problem is that SEO never comes into the conversation during a site redesign or is not handled properly. This is a problem.

A site migration is when a website undergoes major changes, such as URL updates, a redesign, or changes to the content management system or hosting provider.

Any of these changes can negatively impact your website’s performance in search results if managed well.

And make no mistake: there is a lot to consider. So much so that we typically divide our SEO checklist into pre-launch, launch, and post-launch activities when involved in a site migration.

Even when done correctly, it’s common for sites to see a temporary drop in organic traffic (80% of SEOs expect this), but it should recover and even beat previous benchmarks.

When it doesn’t, however, something has gone terribly wrong. The website may never recover and may experience a long-term drop in traffic.

If you are going to make significant changes to your website, make sure you have the guidance of an experienced SEO throughout the process. A website design agency may not have the necessary experience.

2. Deep analysis

Even if you tick all the boxes on an SEO checklist, there may be something sinister lurking behind the scenes on your website that is causing your traffic to drop. Only a deep audit can uncover something like this.

It is common for site owners to focus only on the top performing pages. But this is only a small representation of the quality of your website. The other 80% of web pages on your site could be hurting your overall quality and relevance, thus affecting your traffic.

An example? Google’s useful content update, which analyzes the entire website in terms of content quality. If some pages are considered bad, it can affect the whole website.

Let’s also not forget the impact that well-organized, quality content across the site can have on relevance. According to Google’s Search Engine Optimization Starter Guide:

“Browsing a website is important for helping visitors quickly find the content they want. It can also help search engines understand what content the website owner thinks is important. Although search results are provided at the page level, Google also likes to get an idea of ​​the role a page plays in the big picture of the site.”

In other words, web pages do not exist in a vacuum. There are many cases where Google considers the site as a whole when ranking.

There are other hidden problems in a website that can be easily missed without a technical SEO audit. For all these reasons, it is critical for website publishers to better understand their site through a proper audit.

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3. Ranking for highly competitive terms

Let’s face it, what keywords aren’t competitive these days? Do a search for any keyword and you’ll find millions of results. However, page 1 is all that matters.

Some keywords are easier to rank for than others. For example, you might have an easier time ranking for something like “list of the best video games in 2022” instead of just “games”.

We should know. It took us years to help a client rank #1 for the highly competitive term: “games.” But we did it. And it stuck.

Ranking for million dollar keywords isn’t just by following a checklist. It happens with deep SEO expertise from professionals with decades of experience – those who live and breathe technical SEO and understand what’s happening in search right now.

Sure, you can get SEO guidance anywhere, but if you’re trying to rank in highly competitive terms, don’t settle. Get an SEO expert.

4. Navigating changes to Google

Search engine results pages are constantly changing.

In 2021 alone, Google ran more than 700,000 experiments, resulting in more than 4,000 changes to search. That’s about 11 changes per day. Do you have time to track and analyze all algorithm updates and how they apply to your website?

Algorithm updates cause changes on the first page and competitors move forward. Maybe they have more resources and bigger budgets, maybe they did a little better than you. Now you have to figure out what changed and how to get back on track.

Countless factors influence your ranking in search results. Trying to figure that out should be left to an SEO professional.

5. Technical SEO

Anyone can do easy on-page SEO, but it takes knowledge and experience to get the technical part right. Things like mobile usability, site speed, structured data tagging, robots.txt, server maintenance, page experience and much, much more.

Technical SEO requires the expertise of a professional who works in conjunction with a website developer or webmaster to ensure that the correct changes are done well. One mistake and it can quickly undo your SEO results.

Each website must ensure that the technical part is correct in order to rank. Because? Because if a site can’t be crawled, it won’t rank.

Google’s Gary Illyes once said in a Reddit thread:

“I seriously wish SEOs would go back to the basics (i.e. MAKE THIS DAMN SITE CRAWLER) instead of focusing on silly updates and terms made up by ranking followers, and talk more to website developers once that’s done. the first part of that sentence.”

Level up your SEO game in 2023

A new year brings new possibilities for your website.

It’s time to seriously consider how you’re going to integrate expert SEO strategies so you have a chance to compete on page 1.

The opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

Bruce Clay is the founder and president of Bruce Clay Inc., a global digital marketing optimization company offering search engine optimization, PPC management, paid social media marketing, SEO-friendly site architecture, website development, SEO content and tools and education.&#xD ;

Clay authored the book “Search Engine Optimization All-In-One For Dummies,” now in its fourth edition, and “Content Marketing Strategies for Professionals.” He wrote the first web page analysis tool, created the Search Engine Relationship Chart® and is credited with being the first to use the term search engine optimization. Bruce Clay’s renowned SEO training course is available online at SEOtraining.com.

What are the 4 types of SEO?

Technical SEO refers to website and server optimizations that help search engine spiders crawl and index your site more effectively (to help improve organic rankings).

What are the different types of SEO?

What is the main type of SEO? The three types of SEO are: On-page SEO â Anything on your web pages â Blogs, product copy, web copy. Off Page SEO – Anything that happens outside of your website that helps you with your SEO strategy – backlinks. Technical SEO â anything technical done to improve search ranking â indexing sites to help crawl bots.

• 12 types of SEO
• White Hat SEO. When you hear someone say white hat SEO, it means that the SEO practices are in line with the terms and conditions of the major search engines, including Google. …
• Black-Hat SEO. …
• Gray Hat SEO. …
• On-page SEO. …
• Off Page SEO …
• Technical SEO …
• International SEO …

What are the technical SEO techniques?

Local SEO

The three elements of good technical SEO are crawling, performance and indexing. Tracking: Tracking budget. JavaScript.

• What are SEO techniques? What are the basic technical optimizations of an SEO?
• SEO PREREQUISITES â Domain name and geolocation. …
• SEO OPTIMIZATION OF THE STRUCTURE. â HTTP header and error codes (404, 302,â¦)…
• BODY SEO OPTIMIZATION. HTML structuring and markup specifications Hn. …
• HEAD SEO OPTIMIZATION. …

Quel est le technique le plus important du SEO ?

SEO & SOCIAL MODULES.

Quelle est la meilleure formation SEO ?

One of the main SEO techniques is to target your keywords well for each of the pages on your internet site as a reference. You should choose your keywords through different strategies, but also avoid using keywords on the same page.

What does technical SEO stand for?

SEO training Niveau 1 This is Olivier Andrieu’s flagship training. The latter is a goal for beginners to discover SEO. Lasting 12 hours, this video training presents the fundamentals of natural reference in detail.

Technical search engine optimization (SEO) refers to the tactics involved in creating and optimizing a website so that it can be easily crawled, indexed and displayed by search engines. Technical SEO is only one piece of the whole SEO puzzle.

Is technical SEO difficult?

What does an SEO specialist do? A technical SEO consultant is a professional who helps make your website more technically optimized to provide a better experience. This involves making the website faster, making it easier for Google to crawl and index, and making the website architecture consistent for both search engines and human users.

Is SEO technical skill?

It depends. The basics aren’t really hard to master, but technical SEO can be complex and difficult to understand.

How long does it take to learn technical SEO?

In addition to having a deep understanding of web analytics and metrics, modern SEOs must be knowledgeable in technical SEO, social media marketing, link building, usability, and content marketing. What kind of skills do search engine optimizers need to succeed in today’s market?

What is the difference between technical SEO and SEO?

If you can learn SEO for a couple of hours every day, you can master SEO basics in 4-8 weeks and land your first SEO job in 3-6 months. If you can learn SEO full time, you can master the basics even in 1-2 weeks.

Is SEO a marketing job?

Technical SEO involves making sure your website code is clean and efficient, while on-page SEO is about how your website is formatted. Technical SEO could be said to focus on performance, while on-page SEO focuses on content.

SEO specialists are marketing professionals who use research and analysis to improve a website’s ranking on search engines like Google. They find the most popular and relevant keywords used in search engine queries and insert them into websites, helping search engines find those sites and show them to web users.

What is the minimum salary of SEO?

How much do SEO marketers earn? According to Edoxi’s Salary Trends Report, which predicts digital marketing job salaries in the coming year, US-based entry-level SEO specialists can expect a starting SEO salary of $35,000, likely that mid-career SEO specialists earn over $47,000. , and experienced SEO specialists will earn an average of $65,000 in…

Is a career in SEO worth it?

What is the starting salary of an SEO in India? Average starting salary for SEO in India is around ¹ 0.2 Lakh per year (¹ 1.7 k per month).

Is it hard to get into SEO?

The simple answer is yes, SEO is a good career. SEO professionals can make money, achieve a comfortable work-life balance, find a position in the industry that fits their natural skill set, and challenge themselves creatively.

Is SEO a good career path?

SEO isn’t that hard to learn, but it can be confusing and overwhelming to get started. Learning SEO means learning about a long list of individual digital marketing strategies, which can feel a bit like adding new weapons to your arsenal as you learn how to wield them.

Is SEO high demand?

‘Yes. SEO is a good career choice as it is among the most sought after careers in the field of digital marketing. There are several organizations around the world that hire SEO professionals to generate better content and thus produce more business leads.

Is a career in SEO worth it?

SEO professionals are in high demand as businesses need search engine optimization to compete in most niches.

Is SEO considered marketing?

The simple answer is yes, SEO is a good career. SEO professionals can make money, achieve a comfortable work-life balance, find a position in the industry that fits their natural skill set, and challenge themselves creatively.

Is SEO and marketing the same thing?

SEO marketing is a subset of digital marketing that involves optimizing websites and web pages for major search engines like Google.

Is SEO a part of marketing?

The difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM) is that SEO focuses on increasing organic traffic, while SEM includes both increasing organic traffic and publishing of paid ads to increase traffic.

What is ultimate SEO checklist?

SEO is a key part of your digital marketing strategy and some knowledge is essential, no matter what area of ​​digital marketing you specialize in. Internet Live Stats claims that there are over 66,000 searches per second on Google every day.

One of the most important parts of an SEO checklist is adding title tags, meta descriptions, and image tags to your pages. These tags provide information about your page to search engines and can help them rank better.

What is checklist in SEO?

What are the 4 main components of an SEO? Knowing and understanding each of the 4 main components of SEO is crucial to improving a brand’s search results. Each component builds on and complements the others. The stronger the connections between each of the 4 components of SEO: technical SEO, on-page SEO, off-page SEO, and content, the better the results.

Why is SEO checklist important?

On-Page SEO Checklist On-page SEO is the process of optimizing the actual content of your page. Includes optimizations made to visible content and source code content.

What is SEO check list?

The Importance of an SEO Checklist for New Websites With a little effort and the help of a website audit checklist, you can make your website more visible to search engines and start driving more organic traffic your way.