This post was sponsored by Bright Data. The opinions expressed in this article are those of the sponsor.
You know the story, every SEO professional is learning and using the same methods to build their SEO strategy.
So how do you find hidden gems that help propel your local brand to the top of search engine results pages (SERPs)?
How do you rise from a professional to an SEO expert?
Where can you find actionable insights that help you claim a top SERP position?
Expert digital marketers know that they need to understand how the SERP works to win a top position on the SERP.
The solution: Actionable search insights can be obtained with SERP APIs.
Being able to see what makes or breaks a top spot in a search will help you create a winning strategy.
Expert digital marketers are using SERP APIs, or SERP scrapers, to:
Before taking your first steps towards a stronger local SEO strategy, let’s dive into what the SERP API is.
- 1 What Is A SERP API?
- 2 What Are SERP APIs Used For?
- 3 1. Uncover & Repair Bad Reviews & Press To Increase SERP Rankings
- 4 2. Build Your Strategy With Real-Time Keyword Research & Web Data
- 5 3. Automatically See Search Trends & Discover Content Gaps
- 6 4. Get Instant Insights Into The Most Effective Title Tags, Meta Descriptions & Backlink Opportunities
- 7 5. Automate Your SERP Scraping Tasks With SERP APIs
- 8 Equip Your SEO Teams With Safe SEO Automation, Today
- 9 Is SERP a good idea?
- 10 How do you scrape a search engine?
- 11 How do I get all search results?
- 12 Is there an API for Google search results?
- 13 Does Google allow web scraping?
What Is A SERP API?
SERP APIs are automated tools that pull public web datasets from SERPs.
They focus on bringing you web data from paid and organic search results for various keywords and queries typed into search engines.
SERP APIs can help you beat your competition by:
1. Automatically target unique parameters, including:
2. Automatic analysis of various search engine features, for example:
These two automated public datasets help you:
Screenshot from SERP API, October 2022
What Are SERP APIs Used For?
SERP APIs, especially automated ones like Bright Data’s SERP API tool, help you:
1. Uncover & Repair Bad Reviews & Press To Increase SERP Rankings
You can use SERP APIs to manage your organization’s online reputation.
Worried about bad PR? Get an alert so you can get ahead of it.
Are you wondering if bad reviews are making your products appear lower on SERPs? Find out in seconds.
SERP APIs can help you and your team with Online Reputation Management (ORM).
How? By quickly scraping all public web data from search engines and seeing, at a glance, what pages rank highest – for positive and negative reasons – when searching for branded keywords or product keywords.
Your automated SERP API tool will show you how your brand is positioned to the public, and how these factors affect its position.
From here, you can develop a better strategy that counters any negative content with positive content – using the insights gleaned from web SERP data to optimize your brand’s reputation and reach.
For example, SEO teams can see how their reviews and ratings compare to their competitors and monitor for any negative press or comments about their brand.
Using an automated SERP API can quickly show the types of websites that appear first in a search and whether or not they position the brand favorably.
2. Build Your Strategy With Real-Time Keyword Research & Web Data
Traditional SEO tools rely on historical data to give you insights, providing results or data from a week ago or longer.
Often, they don’t give users the option to search by city or other detailed parameters. This becomes an issue for local SEO specialists, as search engine results for a keyword in Miami will appear differently than they will in Orlando.
It’s time to get ahead of your competition by building your strategy from real-time web data.
How? SERP APIs have the ability to scrape public web data from search engine results pages in real-time from any country, city or location, making it perfect for international SEO and local SEO.
You will be able to build local SEO strategies and ORM strategies that improve your brand’s ranking position across locations in real time.
By using an automated SERP scraper you can:
3. Automatically See Search Trends & Discover Content Gaps
You can use SERP APIs to discover search engine trends and reveal gaps in your content marketing strategy.
The web data collected from SERP APIs can identify new trending content ideas – such as blogs, articles or videos – that can help you create and curate quality content that generates organic traffic.
How? An automated SERP API can give you instant insights into what your 2023 content strategy should be.
SERP APIs retrieve titles, tags, and descriptions from SERPs.
This means you can see the content you want without having to surf through hundreds of SERPs.
With this information, you can optimize your pages so that they appear higher in search than your competitors’ pages, products or services.
How? By scraping competitive results, public websites, and content, you can identify areas to improve your own title tags and meta descriptions.
You can also find untapped backlink opportunities to further improve their pages and ensure they appear first in trending search results.
The best part? You can do this automatically.
5. Automate Your SERP Scraping Tasks With SERP APIs
SERP APIs can automate the process of scraping SERPs.
If you are a local business with many sites or an international SEO professional using a local SEO strategy for international rankings, you know this very well: Many different factors can affect the results displayed on a page, with -includes location, search history, and device.
SEO agencies also have multiple clients, and it can take hours to manually scrape each one.
As a result, it is not possible to manually survey SERPs and return accurate, real-time results.
How? SERP scrapers allow you to automate and pull web data from multiple sources at the same time, enabling teams to gather large amounts of data at a faster pace and have more visibility into their position in search results.
Many web data providers offer SERP APIs that require little experience to scrape web data from results pages.
These tools are specifically designed to target all major search engines.
As with data collection infrastructure, some tools even come with unblocking technology attached, and more importantly, the data provider will automatically update SERP APIs after search engines make changes to the results pages – ensuring true web data collection -accurate and uninterrupted time.
This is especially important since there are constant changes being made to the structure and algorithms of SERPs, with new features being added to these pages more frequently.
Equip Your SEO Teams With Safe SEO Automation, Today
SERP APIs can provide you with the additional tools you need to optimize your strategies for ORM, local SEO, content optimization, real-time rank tracking, and other SEO-related projects.
With the help of SERP APIs, collecting accurate, real-time SERP web data is a much more manageable task and has provided SEO teams with a direct line to different audiences and SERPs around the globe.
Test Bright Data’s SERP API, now!
Is SERP a good idea?
If you’re a high earner and your 401k is already growing, a SERP can really supercharge your retirement savings. It may even allow you to retire early, providing some much-needed cash flow for retiree health insurance to Medicare. A SERP may also provide funding for early retirement purposes.
How do you scrape a search engine?
Search engine scraping is the process of removing URLs, descriptions, or other information from search engines such as Google, Bing, Yahoo, Petal or Sogou. This is a specific form of screen scraping or web scraping dedicated only to search engines.
Can I legally scrape a website? So is it legal or illegal? Web scraping and crawling are not illegal by themselves. After all, you could easily scrape or crawl your own website. Startups love it because it’s a cheap and powerful way to collect data without the need for partnerships.
Can you get in trouble for scraping a website?
In short, the act of web scraping is not illegal. However there are some rules that must be followed. Web scraping becomes illegal when it extracts data that is not publicly available.
How do I scrape a Google search?
- How to scrape Google SERP? …
- Go to Google Search Results Scraper. …
- Enter the keyword you want to scrape. …
- Set country domain and search language. …
- Collect your data from Google search. …
- View and download your data.
Is it legal to scrape Google search results?
Deleting Google SERPs is not a violation of DMCA or CFAA. However, sending automated queries to Google is a violation of its ToS. A violation of the Google ToS is not necessarily a violation of the law.
How do I know if scraping is legal?
There are websites that allow scratching and some that don’t. In order to check whether the website supports web scraping, you should append â/robots. txtâ½ to the end of the URL of the website you are targeting. In such a case, you have to check that special site dedicated to web scraping.
Can you get in trouble for web scraping?
Web scraping and crawling are not illegal by themselves. After all, you could easily scrape or crawl your own website. Startups love it because it’s a cheap and powerful way to collect data without the need for partnerships.
How do I get all search results?
When you search on Google, you may find thousands or even millions of matching web pages. The most relevant results are shown first. For more web results, click Next or More Results at the bottom of the search results page.
How can I get the most search results?
Why is Google not showing all search results?
Restart your device and try your search again. If you are able to connect to the Internet, update the Google app to the latest version. To check if you get results, try your search again. When you clear an app’s cache, you delete data stored in a temporary area of the device’s memory.
How can I get more than 10 Google search results?
When you are logged in, click on the gear icon on the top right of the browser (next to your name) and click on ‘Search settings’. On the Global Options page, scroll down to ‘Number of Results’ and change the value down. The default value is Note 10 and the available options are 10, 20, 30, 50, and 100.
How do I get 100 search results on Google?
With one click, you can open all Google search results in other tabs. Instructions: 0. While searching, go to the “Settings” page and select “Search Settings”. In the “Search Results” tab under “Results on the page” select ” 100 “.
What is the maximum number of results which can be displayed on one page for Google?
Yes, Google only shows 10 organic results on each SERP. But you can change your search settings and set a maximum of 100 results per page.
How do I get Google to display all search results?
Is there an API for Google search results?
The Search Console API provides programmatic access to the most common reports and actions in your Search Console account. Query your search analytics, subscribe to verified sites, manage your sitemaps for your site, and more. Official Google Search updates and SEO best practices.
How can I get Google search results in JSON? GET YOUR GOOGLE SEARCH API KEY To access the Google Custom Search JSON API, an API key is required. To get this key, navigate to the JSON Search API page and click Get Key. Select an existing project, or create a new one, and click Next. Note and copy your API key.
Is there any free Google API?
All Google APIs are available completely free of charge.
Is Google API free for business?
Usage fees The Google My Business API is available to registered users at no charge.
How many Google API calls are free?
By default, it is set to 100 requests per 100 seconds per user and can be adjusted to a maximum value of 1,000. But the number of requests to the API is limited to a maximum of 10 requests per second per user.
Is there an API for Google search?
Starting. Our Google Search API allows you to scrape search results pages in real time. To scrape the results, you only need two things: your API key, which is available here.
Does Google allow web scraping?
Yes. You can scrape Google SERP by using Google Search Scraper tool.
Can you get in trouble for web scraping? Web scraping and crawling are not illegal by themselves. After all, you could easily scrape or crawl your own website. Startups love it because it’s a cheap and powerful way to collect data without the need for partnerships.
Does Gmail allow web scraping?
Scraping Gmail Data Gmail offers an official API that you can use to access your own emails. This is useful if you want to check your own emails in a programmed or automatic setting, allowing you to search for specific text, labels, etc. in Gmail and access the email content from its API.
Is it legal to scrape emails?
In its second ruling on Monday, the Ninth Circuit reaffirmed its original decision and found that data scraping is not a violation of the Computer Fraud and Abuse Act, or CFAA, which governs what constitutes computer hacking under US law. publicly accessible on the Internet. .
Is there an API for Gmail?
Gmail API is a RESTful API that can be used to access Gmail mailboxes and send emails. For most web applications Gmail API is the best choice to get authorized access to a user’s Gmail data and is suitable for various applications such as: Read-only email extraction, indexing and backup.
Is it possible to scrape Google reviews?
Google Maps Reviews Scraper extracts all reviews of a single place on Google Maps. Enter the URL of the site you want to scrape and you’ll get a dataset of all the reviews.
Can Google reviews be manipulated?
Violates Google Guidelines Google has stated that review content should reflect a real customer experience at a business site. Revised content â€œIt should only be posted to manipulate place rankings. Do not post fake content, and do not post content to the same location from multiple accounts.â
Can Google be web scraped?
There are two ways to scrape and deprecate Google search results: the hard way and the easy way. The hard way involves writing code to: The hard way involves writing code to: Use Selenium or a similar framework to start a headless browser instance.