Ecological traffic. This is what every business owner, marketer and SEO specialist wants. Occasionally, it’s also one of the more elusive metrics that really needs to be improved and improved.
Organic traffic is also something you can optimize, as it depends on the user experience, how well they perceive your brand, the needs of customers when they see your ad, or your brand’s website in their SERP.
However, there are techniques to improve your organic traffic. Ways you can increase your website to attract the attention of those who are most likely to click through your site, fall in love with your brand, and become loyal customers.
How? Well, in addition to allowing a professional web development agency to take the reins and implement a strategy based on years of how SMEs get into the wild – there are tips you can follow from small changes to SEO strategies.
If you’re thinking about a web development agency or would like to test yourself in as much visibility as possible before deciding with it, and what you want to know more about, then read on.
1. Blog Regularly
While this may not be the way to generate guaranteed revenue in the way that social media or Google ads are, creating, optimizing, and implementing a blogging strategy is one of the best ways to keep your site consistently visible to interested users.
The most important thing, however, is to create valuable content. If you’re not writing content that talks about your market and allows you to explore your niche optimized for your audience in more detail – avoid it. Your content should be the information your users want to read. Instead of just content because of it.
Regularly uploading valuable content to your site that is relevant to your customers and of good quality is a great way to let Google’s robots know that your site deserves a higher ranking on a search engine results page (SERP). This is crucial for any brand, as your audience sees you here and has the ability to interact with your site.
2. Use Long-Tail Keywords
The temptation may just be to focus on very broad keywords, those high-traffic keywords that have amazing metrics and will surely bring your site in front of thousands of users in the market.
Unfortunately, it’s not that simple. As any good web development agency knows, targeting only those high-traffic keywords in any strategy, whether it’s SEO or paid advertising, is a surefire way to increase your costs, lose competition, and waste time.
Find more niche keywords instead. Long-tailed keywords — keywords that are more specific to your product or service — will not only allow you to find and fill in gaps in the SERP, but will make it easier for your site to rank on the same SERPs in addition to your competitors.
If you find these smaller keywords, even though they may have less monthly traffic, it means that users who actually want your product are more likely to see you.
This is a way of owning an sphere of influence for your particular product or service. Eventually, Google will understand that your site is a great destination for what you offer, and will increase your content on search engine rankings and help you reach your perfect customers.
3. Optimise For Your Readers, Not Search Engines
While this may seem against the purpose of SEO (search engine optimization), it is actually one of the best ways to provide a high quality user experience.
Clean copying on a page, whether it’s a page of your site, a product collection, or a blog, just for search engines isn’t a useful way to increase organic traffic. This means that you will have content that looks and looks like spam, written only for bots browsing your site, not for the personality of your customers.
Don’t have a customer personality? Write one. They are essential for knowing who you are addressing your content to – no matter where it is located on your site.
Touch the main issues or sore points of your customers, while setting your tone of voice and making sure it is consistent across all platforms. You want your users to feel like the content on your site is written in their place, not just cluttered with keywords that of course don’t come into place.
Because in addition to keywords, the ranking of your site depends on how your users interact with it. If you please the personalities of your customers, you will prove to search engines that your site is not only functional, but relevant and attractive.
Google is for itself. It wants to promote content that provides a good experience for its users. Creating optimized but also relevant and quality content is one of the best ways to do this. Ask any web development agency and they will tell you the same.
We’re probably pointing out the obvious, but building a presence on social media like LinkedIn, Instagram, Twitter, and Facebook are activities that bring your brand name.
Refine your profiles, make sure your voice tone and brand are consistent across all platforms. One of the best ways to increase the volume and frequency of social media posts is to combine content that speaks to your brand, in terms of brands, with content created by other people. Depending on the platform, this can be retweeting other content created by relevant users, or retrieving user-generated content to your profile.
Make a social media checklist for everyday actions. Collaborating with other users ’content before and after posting is a great way to increase the likelihood that your content will continue to be delivered.
Although there is a lot of work and no results guaranteed – especially now that platforms like Instagram limit the reach of organic content – increasing your online social media presence is a way to reach new users and encourage your followers and gain the attention of relevant, stakeholders.
Write and share valuable content. Promote products in a way that answers customer questions, and engage your users and share your brand.
5. Use Data And Metrics To Inform Your Changes
What do brand marketers, business owners and website development agencies have in common?
Platforms like Google Analytics are a gold mine.
You can track and track visitors’ use of people who find your site through organic channels. Google Analytics and other analytics-based platforms give you an overview of metrics such as the number of visits per page, the number of pages visited per session, and how many users your site finds. It is a complex and valuable tool for identifying patterns of behavior of your customers.
Review the pages you visit most often. See which pages you came across most often at the beginning of the session. Keep track of how many people leave your site – leave them before they take action – and which pages have the highest single page traffic.
Finding out how your customers or potential customers are currently communicating with your site is one of the best ways to find out what works and what doesn’t. You can see which keywords are most popular in organic channels, allowing you to optimize your content better. With a tool like Hotjar, you can see which buttons you click most often, allowing you to track the pages with the most conversions.
These measurements are incredibly valuable. This will be reviewed by your website development agency to determine what ongoing optimizations can be improved to improve your site’s user experience.
Overall, this is just a brief introduction to what you can do to increase your organic traffic. There are many ways to do this, and they all depend on the audience you are trying to reach, the products or services you offer, and your key KPIs.
So while increasing your organic traffic is definitely something you can achieve with your strength, it is also very worthwhile to find a specialized website development agency to help you. With their knowledge and experience, you will succeed in an instant.