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Uncover Your Writers’ True Expertise
Expertise is one of the largest contributors to high-ranking content.
Elon Musk says the best way to interview an employee is if someone says they’ve led a project, to ask them about the details.
If they have really led the project, they know every detail.
If they were just part of the project, they wouldn’t.
Like Musk, Google can tell the difference between who knows the written content and who just vomits it.
How can you make sure your content ticks off the ‘expertise’ section of E-A-T?
Market Brew’s Expertise Score can help.
YMYL: Improve Your SEO Content Expertise Score
If your content falls within the vertical lines of Your Money or Your Life (YMYL), this is the tool for you.
Expertise is what tells Google that this content is useful to readers.
The higher the expertise of your content and writer, the higher the potential position on SERPs.
Market Brew’s Expertise Score indicates the percentage of content written on the topic.
Higher scores are associated with expert writers.
Find out if your content has a high Expertise Score.
How Does The Expertise Algorithm work?
First, each of the named entities referenced below is looked up in the Market Brew Knowledge Graph.
Named entities that are closely related are also retrieved.
Each named entity has an associated summary and all these summaries are then merged together to form a cluster of content.
Stopwords are removed and a calculation is performed to see how much overlap the content below has with the “expert” content.
Then go to Market Brew’s Spotlight screen to determine the missing content needed for higher expertise scores.
Market Brew’s Spotlight Tool, June 2022.
Here, target page content has 42% of total potential content on the keyword phrase “personal injury lawyer”.
You can now click into the expert topics and grab abstract snippets to add to the content of your existing page.
Speed Up Internal Link Restructures With Automatic Insights
Wondering where to strategically add Link Flow to get the highest internal linking impact?
With the Link Flow Finder feature, Market Brew makes this hurdle a thing of the past.
This tool helps you immediately address statistical gaps when needed.
Now you can accelerate your internal linking strategy seamlessly.
How Does Link Flow Finder Work?
Simply enter your page and let Market Brew’s Market Focus algorithm detect the best places for highly effective internal links.
Link Flow Finder then uses those keywords and entities to search all the other pages on the site nearby.
You can immediately see which text fragments give you the most benefit according to the current search engine algorithm.
Market Brew’s Link Flow Finder, June 2022.
To access the Link Flow Finder page, click the plus sign to the left of a row on the Link Flow Distribution screen.
From this page, Market Brew identifies where links to the target page should be added using the highlighted snippets.
The snippets are ordered by the most potential Net Link Flow Share, making this process a very powerful approach to shape the Distribution and Balance of Link Flow.
Market Brew’s Link Flow Finder, June 2022.
Automatically Generate Schema & Get Seen On SERPs
It now takes less than two minutes to determine and create the best schedule to improve your client’s position.
On every Spotlight screen you will find a tab called “Schedule”.
Here you can automatically generate and edit a schema.org script that can be placed on the page to be included directly in Google’s Knowledge Graph.
Market Brew users can use this script, which uses the “sameAs” schema format, to help the search engines.
Categorize & Prioritize SEO Tasks With Market Brew Teams
Keep your teams on track with your current, live search engine models, experiments, and entity data with Market Brew Teams.
Use Teams to organize your data and review each optimization task recommended by the models.
Add team leaders and collaborators to give them access to the different search engine models.
Overall, the SEO Teams feature is a nice CRM solution that packs all of Market Brew’s search engine models, or analytics groups, into a centralized place.
You can view Tasks directly from the Teams screens.
There you can quickly dive into the specific problem in the search engine and get recommendations on how to close the statistical gap between your target page and the outperformer.
Dark Mode, Market Brew Teams, June 2022.
Get Started With Market Brew 2.0
Ready to see how your website weathers the next algorithm change?
Enthusiastic about the possibilities you can unlock with real-time search data?
Get started with Market Brew 2.0!
There are two ways to license the Market Brew software platform.
In-House Market Brew Plans
Brands can license the software for their internal SEO teams and third-party vendors with 20% bulk pricing.
Agency Market Brew Plans
Agencies have the option of an SEO Reseller license that unlocks a proven sales funnel, 50% wholesale pricing, and support from Market Brew’s search engine team.
Increase your sales with a reseller plan
The reseller plan comes with Market Brew’s proven sales funnel techniques that show agencies exactly how to:
Agencies can obtain the reseller license for as little as $65k USD/year.
Visit the Market Brew Pricing page for more information.
The views expressed in this article are those of the sponsor.
