B2B marketers are often looking for alternative ways to get more organic traffic and innovative conversions for business websites. A power page can help.
Power pages increase the reputation and authority of a website on Google and are targeted to visitors, and also allow for efficient link building. All of this results in brand visibility, trust, and what we all expect from marketing efforts, leads, and sales.
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What a Power Page Is
Suppose you have been running a SaaS business since 2017, selling a plagiarism control tool to educational organizations. In 2018 you published the definitive guide on detecting duplications in student work and updated it regularly with new data and statistics.
In 2022, the article received thousands of clicks from organic search and social media, and hundreds of people bookmarked it. It continuously generates inbound links and natural actions, demonstrating great behavioral metrics.
This article is your power page.
The term was coined by Brian Dean, an SEO expert and author of Backlinko. Today, marketers have some definitions:
Why You Should Consider a Power Page for Your B2B Website
Power pages are not just for B2C websites. B2B marketers can also benefit from this, as a power page is the most efficient content a business can publish online.
Why include creating powerful pages in your B2B strategy in 2022:
The Anatomy of a Power Page
To create the best content on the Internet, you need to understand what makes a particular publication the best from the point of view of search engine readers and crawlers. In other words, we need to know the parts that make up a power page.
1. Informative Value
The power pages are informative, answering any questions a user may have about the topic. A power page contains so much information that almost everyone will feel like an expert after reading it.
2. Attention to Detail
This is a critical feature of power pages. There may be a lot of information in your article, but this is not always enough: the surface material will never become a powerful page, even if the publication has 10,000 words.
3. Expertise
Of course, there are some topics and questions that even non-experts can answer, and their knowledge is enough to write a long, informative and useful read.
However, long reads and power pages are not synonymous.
The informative value of a powerful page is not enough to surprise readers and make them say, “Wow!”
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It takes a unique experience to create a power page. It is the knowledge that is impossible or difficult for most people to acquire.
The experience of a powerful page author should help an untrained person to do something challenging after reading the page.
4. Authoritative Domain
A piece of content is more likely to become a powerful page if it is published on an authorized website. People doubt whether they can rely on data they get from a resource that no one knows about.
Young sites and novice experts have more difficulty drawing attention than well-known publications and established brands. But that doesn’t mean you can’t prove it. If you post high quality content to your B2B website on a regular basis, it will be noticed quickly.
The credibility of the author also plays a role. Make sure you post content from the best experts and thought leaders in your niche.
5. Structure
The structure deals with the design, layout, typography and other factors that influence the user experience and the readability of the content.
Equally, a well-designed, enjoyable, and easy-to-read publication is more likely to become a powerful page.
6. Emotional Response
As mentioned above, power pages amaze readers. They evoke an emotional response, encouraging users to share a post, bookmark it, follow its author on social media, comment on it, and more.
“It has to create an emotional response. I want to feel admiration. I want to feel amazed. I want to feel joy, anticipation, or admiration for this content for it to be considered 10x,” writes Rand Fishkin.
The problem is that an emotional response is difficult to predict. Not sure what will surprise most users – any of the seven items listed here could do so.
7. Promotion
Efficient content promotion is essential for content to become a powerful page. The more people see it, the more social signals it will receive.
All marketing tools work here: PPC or target ads, syndication, guest posting, social media related B2B group sharing, and more.
How to Create a Power Page for Your B2B Website
You can create a feed page by following these steps:
As a B2B marketer or business owner, you won’t do it all alone. A team of a professional content writer, a publisher who knows the subject inside, a graphic designer, a developer who will make you look attractive, and a link creator / outreach manager who can help you with the promotion is yours. path to power. page success.
The return on investment of your power page on a B2B website is not about direct monetary benefits, but about the value and long-term benefits it brings: growing organic traffic, a list of email subscribers expanded and position your company as a thought leader in your field.
More Resources on B2B Websites
B2B Websites: What do visitors value vs. what marketers value
Does your website really need it? Five elements to rethink
16 Ways B2B Websites Can Optimize Conversion Rates [Infographic]
