This post was sponsored by Market Brew. The opinions expressed in this article are those of the sponsor.
Would you like to rank higher than your competitors in the search results?
Do you feel like your tried and tested SEO tools are no longer giving you a true advantage?
It’s time to move past the tools your competitors are using. Stop using historical data and start looking at SEO tools that accurately predict effects of Google’s algorithm update.
Get your ultimate SEO advantage by accurately predicting future SERPs so you can truly rank higher.
You can do this with a comprehensive SEO intelligence tool like Market Brew.
SEO Intelligence uses AI to determine the future of your search by helping you:
Today we’ll dive into how to resolve hiccups at each step, but first let’s learn more about what SEO intelligence is.
Image created by MarketBrew.ai, November 2022
Contents
- 1 1. Predict Exactly How Algorithm Changes Will Affect Your Search Visibility
- 2 2. Learn & Observe Decisions Search Engines Make
- 3 3. Conduct Truly Accurate Competitive Research With AI
- 4 4. Measure Total Link Value
- 5 5. Measure & Evaluate Keyword Link Value
- 6 6. Determine Real E-A-T Scores
- 7 7. Establish Topic Authority
- 8 8. Identify Keyword Stuffing
- 9 What are 3 uses of Artificial Intelligence?
- 10 How can AI help in SEO?
- 11 How AI is helping digital marketers?
- 12 What do you mean by SEO?
- 13 Is Google’s Algorithm AI?
1. Predict Exactly How Algorithm Changes Will Affect Your Search Visibility
With Market Brew’s sophisticated AI process, you can confidently make predictions about the future of your site search.
Yes, with AI you can instantly predict SEO rankings, months before these changes show up in their rank trackers.
Instead of spending hours upon hours researching what could happen in the future and putting your own personal credibility on the line, Market Brew can show you exactly what to expect from a fleeting Google algorithm update.
How? By creating an SEO testing platform, or predictive model, based on real algorithmic data.
When your SEO team completes a task in Market Brew, the changes are linked directly back to the predictive model that the task was based on.
Users can immediately see the effect of even the smallest optimization, leading to a deeper understanding of how each SERP is calculated.
Predict your location changes now →
2. Learn & Observe Decisions Search Engines Make
Wondering why a competitor’s site is ranking higher than yours?
Need to explain to customers why Google is shaking things up again?
With the help of AI, you will be able to quickly and accurately get the SEO analysis you are looking for.
With its ability to use a genetic algorithm and self-calibrate each search engine model, Market Brew will help you understand how each SERP change happened through comparison – it will see the different learned algorithmic bias/weight changes from before and after Google’s algorithm update.
Market Brew uses Particle Swarm Optimization to adjust the algorithmic settings on its default model so that Market Brew’s results closely resemble the target SERP results.
Each time this calibration process runs, the bias/weight settings are updated and saved.
When Google rolls out its next algorithmic update, Market Brew automatically calibrates its search engine models.
With the new calibrated settings, users can easily see which algorithms are now more or less important.
3. Conduct Truly Accurate Competitive Research With AI
With Market Brew, you can start by looking at your competitors’ websites in a detailed side-by-side comparison.
You can quickly create an SEO pros and cons list, with websites in the same field.
Image created by MarketBrew.ai, November 2022
Here you will be able to pay attention to important comparison details such as:
Looking at your competitors will guide you on how to improve your site. Competitor comparisons save time, money and resources as they take market share in search.
4. Measure Total Link Value
The links on your pages are an essential part of getting traffic to your site, specifically the number of links and the authority of the links.
The types of links on your page can significantly affect the value and ranking authority of one page to another. Link measurement is the most straightforward method of determining a website’s backlink value.
Market Brew scores every link on your site with the most sophisticated link algorithms to create the most accurate overall picture of how powerful each link is.
Image created by MarketBrew.ai, November 2022
When looking at your total link value, there are things to consider:
You should always be intentional with your link. Remember:
If you link to a restaurant company’s grand opening from an article about where to trade in your car, the link is irrelevant – Google will notice this and so should your SEO link software. Irrelevant links do not provide authority or value.
5. Measure & Evaluate Keyword Link Value
Market Brew uses targeted keywords as anchor texts for internal links and link building from other websites to help specific pages rank on search engines.
This calculation, combined with Market Brew’s sophisticated link scoring, determines an anchor text distribution that other tools cannot see and assigns each anchor text a specific importance, based on the quantity and quality of backlinks that share that anchor text.
SEO tools can help you find your highest ranking keywords. Vary your anchor text distribution using your primary and secondary anchor texts.
Link variance performs better on search results for both primary and secondary keywords. The goal is to rank for specific keywords while focusing your anchor text distribution on the right landing pages.
6. Determine Real E-A-T Scores
E-A-T stands for Expertise, Authority, and Trust. According to Google, E-A-T is one of the most important factors when considering a website’s overall Page Quality Score.
Image created by MarketBrew.ai, November 2022
Google says you need these things to be credible and have authority:
Until Market Brew’s insights, SEO professionals had no way to measure E-A-T scores with credibility and confidence.
In 2021, Market Brew implemented its first expertise algorithm (E in E-A-T), which measures the coverage of content for each page’s topic cluster.
In certain search results, this expertise algorithm now shows a correlation with rankings.
Market Brew is the world’s first statistical modeling tool for search engines.
Market Brew is a search engine built by search engineers that can calibrate itself to behave like any search engine in the world. Its AI-powered task system provides seamless navigation through every relevant part of the search engine model, uncovering SERP-specific priority tasks from off-page to on-page and everything in between.
A successful SEO campaign begins and ends with Market Brew’s search engine models.
7. Establish Topic Authority
Imagine being able to submit any change to Google to see what would happen. With Market Brew’s SEO testing platform features, you can.
Market Brew’s Spotlight algorithm allows users to establish the perfect topic authority and understand exactly what the outperforming site’s topic cluster is and even what expert topics the content should be talking about.
Screenshot from Market Brew’s Spotlight Algorithm tool, November 2022
Every Market Brew account comes standard with the following:
Image created by MarketBrew.ai, November 2022
8. Identify Keyword Stuffing
Topic clusters are a distillation of keywords, and keywords are essential to SEO.
But stuffing your copy with an abundance of keywords gives the impression that you’re focusing on rankings rather than readers—and search engines notice.
Instead, Google wants to see intentional content that adds value to its readers. This is why Google frowns on pages that stuff their keywords.
Instead, focus on responsible keyword SEO optimization.
Using two to five keywords on a page is a safe number to stick to for your SEO.
Instead of using the same keyword repeatedly on your site, find related topics for each keyword to prevent overusing one keyword and build a topic cluster.
Google rewards sites with focused topic clusters, and sites that use them will usually have denser content if there are a number of keywords and related topics on a page.
Image created by MarketBrew.ai, November 2022
Simplify Your SEO Process
If you want to simplify your company’s SEO optimization process, stick with Market Brew.
Every Market Brew account comes with Market Focus functionality, which begins with a keyword-based approach. Then, with Market Brew’s robust link-scoring layer, the technology calculates a basket of keyword clusters for each page.
Market Brew’s automated discovery system uses this data to guide you to the exact algorithms that are the determining factors in the target search engine environment, displayed on the Top Optimizations screen.
In conclusion, manipulating search rankings with repeated words or phrases will only make a website rank lower in Google search results.
Make your life simpler and let Market Brew take your keyword optimization to the next level with our software.
SEO professionals find our predictability analysis to be the closest you can get to an SEO service guarantee.
Through our search engine replication process, we show you quickly and clearly how to best optimize your website, making it a walk in the park for you and your business.
Interested in signing up for a Market Brew account? Book a demo today and see how valuable our software can be to your business.
Featured Image: Image of Market Brew. Used with permission.
What are 3 uses of Artificial Intelligence?
Below are some AI applications that you may not realize are AI powered:
- Online shopping and advertising. …
- Web search. …
- Digital personal assistants. …
- Machine translations. …
- Smart homes, cities and infrastructure. …
- Cars. …
- Cyber security. …
- Artificial intelligence against Covid-19.
What 3 types of AI do you use in your daily life? Voice assistants, image recognition for face unlock in mobile phones and ML-based detection of financial fraud are examples of AI software currently used in everyday life.
What is AI used for the most?
Currently, AI is used in the following things/fields: Retail, shopping and fashion. Security and monitoring. Sports analysis and activities. Manufacturing and production.
How can AI help in SEO?
AI in SEO helps improve your current SEO strategy by discovering opportunities such as related keywords. Its algorithms, as well as speed, help companies speed up the process and improve the accuracy of keyword research, competitor analysis, search intent research and more.
Will SEO be affected by growing artificial intelligence? The future of SEO is here with artificial intelligence, and with these a powerful SEO strategy can be created that will get the website noticed. The biggest advantage, it will help build a loyal user base.
How can we use artificial intelligence and machine learning in SEO?
AI Powered Keyword Research – Boost your content strategy with Content Planner. How to get unlimited content ideas packed as clusters using machine learning algorithms? Deep Learning solves user intent detection. Artificial intelligence output on different user intents.
How is AI used in Google search?
The biggest way search engines use AI is to rank web pages, videos, and other content in search results. Google (and other search engines) rely on complex artificial intelligence to determine how content is ranked.
How does machine learning change SEO?
Today’s machine learning for SEO automates the processing of real-time data with an unprecedented facility. This is crucial for the future of SEO, as the search engine neural networks in play today are working to improve different types of keyword, image and voice search.
How AI is helping digital marketers?
AI helps companies analyze huge amounts of data and predict each customer’s purchasing behavior/decisions. This enables you to effectively carry out targeted marketing efforts to a specific target audience. It also contributes to increased consumer satisfaction.
How is AI transforming digital marketing? AI’s role in marketing AI can help with a number of tasks in digital marketing, including optimizing campaigns, understanding customer behavior and making personalized recommendations. In addition, AI can also help automate tasks such as customer service and report generation.
How AI will impact digital marketing?
AI can streamline and optimize marketing campaigns in the world of digital marketing. It can also reduce the possibility of human error. While much of the digital marketing sector still relies on human creativity, an AI software may be able to construct a report using only data.
Will AI take over digital marketing?
AI is a collaborator, not a replacement. It can also enable real-time personalized marketing efforts at scale and leverage predictive analytics to produce actionable recommendations for future campaigns. These AI applications have important implications for both marketers and your audience.
What is the future of AI in digital marketing?
With AI-powered tools, marketing teams will be able to automate certain cognitive tasks. They will also be able to spot current trends, as well as predict them for the future, thereby helping to ensure the success of their marketing campaigns.
Will AI replace digital marketers?
AI is a collaborator, not a replacement. It can also enable real-time personalized marketing efforts at scale and leverage predictive analytics to produce actionable recommendations for future campaigns. These AI applications have important implications for both marketers and your audience.
What do you mean by SEO?
SEO stands for Search Engine Optimization and is the process used to optimize a website’s technical configuration, content relevance and link popularity so that its pages can become easily accessible, more relevant and popular in relation to users’ search queries and, as a consequence, search engines rank them better.
What is SEO and types of SEO? The three types of SEO are: On-page SEO â Everything on your web pages â Blogs, product copy, web copy. Off-page SEO – Anything that happens away from your website that helps with your SEO strategy – backlinks. Technical SEO â Anything technically done to improve search rankings â Site indexing to help bot crawl.
Is Google’s Algorithm AI?
Google continues to use various individual AI-based algorithms (including BERT and RankBrain) and they will all work together to help understand a query better. It will also continue to help with ranking.
Is Google search an application of artificial intelligence? Google relies heavily on artificial intelligence (AI) to improve its search engine. In a recent blog post, the company described how AI improvements to its search systems mean they’re constantly getting better at understanding what you’re looking for.
What is Google’s algorithm AI called?
RankBrain is a component of Google’s core algorithm, which uses machine learning (the ability of machines to teach itself from data input) to determine the most relevant results for search engine queries. Pre-RankBrain, Google used its basic algorithm to determine which results to display for a given query.
What type of AI does Google search use?
Since 2015, Google has been using RankBrain, a machine learning algorithm. This is how it facilitates the processing of search results and delivers more relevant answers to users. Google uses artificial intelligence every time a user enters a search query, and the technology is constantly learning and improving.
Is the Google algorithm an AI?
The Google Algorithm It is a complex web of AI-powered algorithms that determine which search results are displayed and how they are displayed.