I write a lot of columns here in Search Engine Journal about how to use your content.
But I rarely touch on how to do this in formula.
Business owners, in particular, often face significant challenges when it comes to sorting things out.
For example, maximizing the database of web pages, and managing content on multiple assets.
Fortunately, most SEO tools offer custom -level or advanced -level ads to help satisfy content in a much easier volume.
Here are some of my favorite SEO business tips for what to include and how to use them.
Contents
1. Surfer
Surfer is a specialized ad that uses Artificial Intelligence (AI) to do what needs to be done by hand by many SEO professionals.
What It Is
The results of the research are analyzed and how to maximize the findings.
This tool is modeled on an algorithm that finds the top URLs for a compound phrase and gathers important information about the content. you are working on this information, as well as using this information on your own.
Why It’s Great
Surfer is great for developers because its Business sharing plan allows for up to 140 exams per month, including 10 team members, and 70 subject editors.
This means your business can search up to 150 pages or posts per month and use updates to up to 70 categories of content in the Content Editor.
Surfer is very easy to use by internal teams, agency partners, and independent writers.
So, if you plan outside of your SEO work, you can provide a shared link to the Content Editor for anyone working on your project.
How To Use It
Surfer has a lot of useful tools, how you use them depends on your SEO goals.
You can use the Planner to plan your activities and create an organizational calendar.
You can use the Shortcode tool to allow AI to create an optimal SEO page.
And you can use the Content Editor to satisfy new and existing content.
I recommend using the Audit tool first to evaluate your content and identify opportunities to satisfy existing content.
All you have to do is enter your section, page, or URL tag, and Surfer will provide forward -looking suggestions for your SEO plan.
2. Ahrefs
Ahrefs is a business -led SEO tool that is best known for its keyword research, competitive research, and backlink research capabilities.
What It Is
However, it also offers many features to serve businesses ’best needs.
For example, Rank Tracker allows businesses to monitor the performance of keywords and identify opportunities to improve existing content.
And Content Explorer reveals unused ideas and opportunities to build valuable backlinks.
Why It’s Great
Ahrefs is a professional development tool because it offers keyword research, ranking research, backlink research, and global research.
It boasts of having a search engine with more than “1.6 billion search queries” and “the most comprehensive index of backlinks.”
With that said, the tool’s goal is to be the “single source of fact” for businesses looking to make SEO choices.
How To Use It
As mentioned above, Ahrefs offers a number of tools that can help with your content improvement tasks.
However, my favorite is Content Explorer, which allows you to search billions of web pages and display both SEO and general information.
Only entering a theme in Content Explorer will bring up new options.
Ahrefs offers a wide range of tools to improve your search through a number of criteria, including the number of reference sections, live and broken links, language, marketing costs, and the number of social media shares.
Finally, you can delve deeper into any area of the content to see if a page is found or lost links, whether it has grown or not. reduced traffic over time.
3. Semrush
Semrush is a popular SEO and marketing SaaS platform that helps businesses and marketers achieve their goals better.
What It Is
From basic research to competitive research to public relations management, this tool does it all.
It really is a “one-stop-shop” for your SEO plan.
Why It’s Great
The Business Contribution Plan is best suited for large businesses and enterprises because you can research, track, measure, and validate for an unlimited number of keywords.
And if you have websites with hundreds to thousands of pages, ranking for thousands or tens of thousands of keywords you want a tool that can continue.
Of course, you can also go a step further with a Cultural Plan to suit the specific needs of your enterprise.
In total, Semrush offers over 50 different tools and reports to help you solve your marketing challenges.
These tools will help you develop a powerful strategy and satisfy your content to drive the most traffic.
How To Use It
With so many tools and features in its toolbox, deep diving into all areas is impossible.
Instead, I recommend my two favorite Semrush tools for content research: The Search Engine Optimization and the SEO Writing Assistant (SWA).
Search Engine Optimization will examine the content of your website to see how it performs (in terms of traffic and in terms of keywords) and how users interact with your content. .
Then identify which pages aren’t good and make a recommendation for improvement.
SWA, on the other hand, is where you implement the recommendations.
It really works as a “smart” writer to help you satisfy your content in real time.
Includes updates for SEO and related purposes.
4. Screaming Frog
Screaming Frog is a website crawler that helps website owners improve their SEO by searching data and testing for common SEO issues.
What It Is
Although often known for its SEO testing skills, Screaming Frog still has some applications for content rankings.
For example, it will display double -page pages with information that may need improvement or flag pages with “low yields.”
Why It’s Great
Screaming Frog allows users to search up to 500 URLs for free, but has the option to purchase a license to use more features, including “unlimited “in URL search.
For businesses, it’s great because it means you can search and evaluate even a wide range of websites.
In addition, Screaming Frog can search large locations while delivering results in real time.
This means you can start taking action on SEO tips even if the tool crawls the rest of your pages.
How To Use It
If you find that your website has more than 500 URLs, I recommend starting with a quick paid license.
This will allow you to search your entire site without any URL restrictions.
Once you download Screaming Frog and verify your license, you can crawl your website.
Monitor as the tool publishes and records data, such as number of URL pages, image files, custom blocks, and more.
For maximum purposes, listen carefully to the following results:
Having any of these problems means your stuff needs an improvement.
Keep in mind that there may be issues on the network that trigger these errors, so review your website specifically so that you can use major updates as needed.
5. SparkToro
Founded by Rand Fishkin, SparkToro is an audience research tool that helps businesses generate better, user-friendly content.
And you can’t get great things without writing with your audience in your mind.
What It Is
Simply put, SparkToro looks at the websites your customers visit, the ads they follow, the hashtags they use, and more, to help you create interesting content. their interests and behaviors.
The goal is to “forget about audience research” and allow AI to provide accurate information and help viewers with just a few clicks.
Why It’s Great
As the Office’s portfolio is focused on the retail sector, the same tools can also benefit businesses.
This pricing option offers unlimited search, up to 250 social media ads, user profiles, and up to 50 users for your team.
Spark Toro is great for all major businesses because it can search millions of social media sites and websites to find what interests your audience.
The following data can determine the type of content you create, the search terms you rely on, the ads you sell your content to, and whether how to improve your motivation to take action.
How To Use It
SparkToro offers an easy -to -use way to use video to walk you through its face.
In all cases, use SparkToro to find out where your customers are located and what they are doing.
Then, use this intel to improve your own content, find new ideas, and make changes to your website.
6. Clearscope
Clearscope is an instruction set that helps markers form the most appropriate objects.
What It Is
Clearscope uses AI technology to identify what people are searching for, what works best for them, and how to do it. be able to mark their findings on the survey.
Determine your “Content Grade” to evaluate the SEO of your existing content or improve the score on your new content while doing so.
Clearscope offers a helpful tool for businesses looking to satisfy their needs on a large scale.
Why It’s Great
Clearscope is similar to Surfer in that it usually acts as a writing assistant but brings the added benefit of integration.
Clearscope with many business tools already in use, such as Google Docs and WordPress. This allows for seamless adoption of the back and front between the instruments.
In addition, Clearscope is trusted by large labels. Some of its customers include YouTube, Deloitte, Adobe, and Shopify.
They are all big companies with a lot of demand for things.
How To Use It
Use Keyword Search to analyze the results for your website and then generate a database of what you can do. attach the contents or start from the whip. Clearscope will provide recommendations based on research data, including reading suggested words, second quotes, titles, and word usage.
Also helpful, Clearscope offers a Readability score to determine the reading level for your content. This will help you tailor your equipment to suit a beginner’s specific situation.
7. Frase
Frase.io (also known as “Frase”) is an AI research and writing program that helps you “research, write, and satisfy high -quality SEO content.”
What It Is
Phrase’s claim to prominence helps brands simplify the production process – by reducing the time from hours to minutes.
Some of its most popular features include:
Why It’s Great
Frase’s Plan Team offers a selection of contributions for businesses looking to “expand productivity.” Includes unlimited postcards, unlimited card sharing, and three wheelchairs, though most are available at a four -price. added.
With this model, businesses can create bulk to hundreds of short stories. These can be given to the authors to write and satisfy the content. This reduces the need for an SEO guide to satisfy each category of content, or create a complete summary from the beat.
Do you want to create more value for your enterprise? Then you want a tool that can simplify this to a higher level.
How To Use It
Enter the search term you want to match and the Phrase will create a database. You can then share this paper with your team, agency, or author. The author can produce content according to Frase’s SEO recommendations.
Additionally, you can use Phrases to explore new ideas. Which new pages or posts are created for your brand? Phrases can help you fill out your academic calendar with computer subjects, research.
8. Hemingway Editor
Your content can be packed full of keywords, but if it’s not written with your audience in mind, it probably won’t convert. The Hemingway Editor helps you avoid common pitfalls.
What It Is
Once your content is satisfied for search engines, the Hemingway Editor can be a last resort to ensure your content is robust and clear. Includes modification for sound, complexity, grammar, and general reading.
Why It’s Great
The Hemingway Editor is so easy to use that anyone (a marketer, team member, or author) can use it to create content.
So, even in development, the Hemingway Editor only needs a few seconds to make his trick work.
If you’re working with a writing team, have them handle their content through the Hemingway Editor to identify spelling errors, accent errors, and so on. This will save you time (and money) compared to relying on an editor for these updates.
How To Use It
Editor Hemingway uses color coding to identify problems with your material. For example:
You can paste the existing ones and edit them, or click the “Write” button to start a new one.
This app is very simple, helpful, and good for satisfying those who are in development.
We Love Our Enterprise SEO Tools
Businesses have bigger goals for SEO and a greater desire for content. The need for classification may seem endless.
This is why SEO tools are a godsend for innovation on a large scale.
Working on an existing project? Embed your content into a writing tool for real -time enhancements.
Looking for good advice? Use Semrush to find and fix your stuff quickly.
We love business SEO tools because they do the most work that can be accomplished.
So, even if you have the best website, these tools can do all the heavy work you need to achieve your goals.
Photo Credit: Ribkhan/Shutterstock
