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You don’t have to be an SEO expert to know people leave websites that are slow to load; You’ve probably done it yourself hundreds of times. Many factors contribute to a successful SEO strategy, and page speed is one of the most important. In this post, I will explain why you need your pages to load fast and how to improve your page speed.
Facts behind page speed
A good user experience is crucial to successful results for all pages, regardless of whether it’s a landing page that is aimed at visitors clicking a CTA button or an informative blog that aims to gain the trust of target customers. Page speed is an important element of the user experience with many digital marketers. These are some important points that you want to know about page speed.
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Google has introduced a new factor that will affect page rank on search engine results pages: page experience. That means the elements that affect people’s experience when consuming content will ultimately affect your page rank. In addition to content and graphics, page speed is one of the important factors when offering a good user experience.
Most users post web pages that take longer than three seconds to load.
According to our recent case study, page speed has a direct impact on your website’s user engagement, rankings and rapport with Google.
Higher bounce rates can trick search engines into doubting the legitimacy of a page and thus inhibit page ranking. So, even if it has the right keywords and perfect content, the page will gradually likely lose its ranking in the long run because of the bounce rate.
Today, most businesses have a good knowledge of SEO. So, you need to think beyond keywords and content to stay in competition in 2022 and beyond. If you visit all the web pages from the first page of the SERP, you thought you would not find a difference in the value delivered by the content. Each page has relevant keywords and offers that are useful. However, minor factors, such as page graphics, page load time, page format, etc., make the ultimate difference when competition is fierce.
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Common elements that make your web pages load slow
You don’t need complicated tests and data to know that your web pages are slow. However, understanding a few technical things can help you identify the cause of your pages slowly so that you can continue to fix them. Here are the most common things that cause web pages to load slowly and how you can deal with them properly:
Advertising – While monetizing high -traffic web pages is a good idea, too many ads can slow down your pages. Make sure you have the right number of ads on each of your web pages. Advertising should not be the cost of a compromised user experience.
Messy Code – Although it seems attractive to add as many features as possible, unnecessary elements can increase the size of your page. Removing irrelevant elements allows you to compress the code, which helps the page load faster.
Flash Content – Flash content is usually larger, and can contribute to slowing down your pages. Moreover, the flash has faded. I recommend looking for HTML5 alternatives for interactivity.
Non -optimized images – Large pages take time to load, and non -optimized images contribute the most to a large page size. On average, the page size should be less than 500 kb for adequate loading time. But you still need quality images on your pages to make it effective, don’t you? Similarly, you can solve this problem by optimizing the images on your page. Optimizing helps minimize image size without compromising its quality.
Poor hosting – server performance depends a lot on the quality of the web host. Choosing a cheaper host means you are going to almond many things. Cheap hosts usually offer shared servers, which put your site in a queue with other sites, making your pages slow. Server location is also important. Be sure you have a good web host, and the server location is in the US as long as you run your web pages from the US.
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Consider a few more things to improve your page speed
Understanding the above and acting is very important to ensure the page is fast. Still, there are some more exciting things that you want to consider.
Understand your visitors and boost speed based on device – People access web pages from different devices. So, identifying what tools your visitors use to visit your pages can be beneficial for making informed decisions in terms of optimizing page speed and experience according to your visitors. It takes different ways to increase web page speed on multiple devices.
Incorporating lazy loading – Including lazy loading or on -demand ensures your website only loads the required parts of your page, delaying the rest until needed by the user. It reduces memory usage and time usage. Even avoid unnecessary code execution.
Don’t forget caching techniques – Caching is a technique that allows your web pages to store data in backup memory. The next time a visitor visits your page, it opens faster than the first because most of the data is already saved. You can cache HTTPS, database queries, and even images.
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We put a lot of effort into keyword research and creating great content, but all of that will be useless if your page isn’t designed for the benefit of our audience. Users do not usually entertain pages that load slowly. Incredible page speed is essential to delivering a good user experience and implementing a successful digital strategy. Always make sure your page loads at an impressive time, so your content makes it to the right audience on time.