83% of local consumers search online daily according to new Rio SEO research

Nearly eighty-three percent of local consumers use search engines daily to find information about the products and services they need, according to a new study published by New Rio SEO. The study reveals that most consumers expect a response to their online inquiries within 48 hours. Additionally, the results show that first-party reviews have a powerful influence on a buying decision.

77% of local consumers expect an answer within 48 hours

Whether you’re a multi-site brand looking to gain a competitive edge in your market or an independent business trying to drive more local sales, Rio SEO’s new research will reveal key insights into how consumers are using the web to find products and services. they need. The research was conducted on a random sample of over 1,000 respondents and offers actionable insights for marketers to improve their brand’s presence in local search.

In addition to the above, the study also found that 83% of consumers search for local businesses daily, a number that has remained stable since the company’s first annual local search consumer behavior study. in 2010. Nearly three-quarters of consumers also use Google. Search/Maps to find businesses. This means local search is a huge opportunity for multi-site brands.

Google Search and Google Maps Make it Easy to Gain a Powerful SERP Presence

Having a powerful presence in the SERPs can bring countless benefits to your business. Google’s search and map feature makes it easy to find. Having a local presence is especially important for small businesses.

Consumers use the Internet to search for local businesses. These searches may change depending on the time of day and location. In addition, the results can be displayed on different devices. For example, a desktop might show a local pack, while a mobile search will show a local teaser pack. The local pack can also be displayed on maps.

First-Party Reviews Influence a Buying Decision

Getting a first-hand opinion from a friend or relative can be a godsend, especially if they are in the market for the same product. In the quest for ringing endorsement, online reviews can also impact your organic search rankings. Fortunately, Google’s local search algorithms place a high value on this type of content.

It’s no surprise that a growing number of local consumers are relying on first-party reviews found on a company’s website. In fact, more than half of respondents to an annual consumer behavior survey conducted by Rio SEO cited the importance of website reviews in their decision-making process.

Google’s ability to associate news with queries on general topics

Earlier this year, Google announced new search features, including the subtopics algorithm. The new feature is designed to better connect the news to your general queries, like those related to your favorite hot dog joint. The new algorithm will be part of the Google search engine next month. You can expect more on this in an upcoming blog post.

The algorithm isn’t a silver bullet, but it can’t hurt. On the one hand, it is one of the best ways to improve your SERP ranking.

Microsoft Bing provides a visually rich SERP for local queries

Among the many competitive search engines in the industry, Microsoft Bing offers a visually rich SERP for local queries. More and more advertisers are taking advantage of this opportunity. With the rise of the Internet, the need for advertisers to reach a wider audience is a key concern.

By incorporating a holistic brand message into its ads, Microsoft is able to integrate desktop and tablet experiences with search. Additionally, the Company’s Bing Hero advertisements are designed to provide an experience that is both visually appealing and informative. These ads feature large, bold graphics and call-to-action links.

Free tools for local businesses and SEO professionals

Whether you’re a local business looking to grow online or an SEO professional looking for a free local business tool, there are plenty of tools available to help you manage reviews, build your online reputation, and improve search results. There are also tools for analyzing content, optimizing clicks, and more.

Local SEO tools are best suited for businesses that have multiple locations. Some of the best tools for local businesses include BrightLocal, Synup Listing Scan, Moz Local, and Google My Business. With these tools, you can easily track your ad’s performance and prevent duplicate information from being posted.

SAN DIEGO (PRWEB)

October 13, 2022

New exclusive research conducted by Rio SEO has revealed that consumers are searching for local businesses, products, services and information more frequently than ever before. Eighty-three percent said they conduct searches every day. That figure is up from 76% in the company’s 2021 study. This insight is just one of many findings from a study recently released by Rio SEO, the leading local marketing platform for corporate brands.

The study as a whole sheds new light on how brands can improve their local experience, the critical intersection of local marketing and customer experience. Local experience includes how consumers search online, how reviews and ratings impact their decision-making processes, which platforms are most frequently used in their local shopping journey, and more. .

Rio SEO’s 2022 Local Search Consumer Behavior Study also found that more than half of searchers are looking to make a purchase within 72 hours of searching locally for a business, product, or product. a service, and nearly three-quarters (74%) of consumers frequently. use Google Search/Maps to find information about businesses in their area. Optimizing every aspect of a business listing is crucial in 2022, as more than 50% of respondents review each of the main areas of the business listing (business description, hours of operation, address , etc.) when searching for information.

Other highlights and key takeaways from Rio SEO’s 2022 Local Search Consumer Behavior Survey include:

“Consumer expectations continue to rise, and brands are tasked with exceeding their needs to improve customer loyalty and satisfaction,” said Mick Wilson, vice president of customer success, Rio SEO. “That’s why customer experience must be a top priority for marketers and business owners in 2022. These findings provide marketers with crucial insights into consumer behavior that can help them hone and to evolve their existing strategies. It can also serve as inspiration for new efforts that marketers and business owners may consider to deliver a seamless local experience from initial research and beyond the sale. .”

Businesses, consumers, and marketers can use Rio SEO’s latest research to uncover important trends to put their business listings, reviews, pages, and client performance metrics into context and improve their customers’ journey with their business, from discovery to post-sale. This study will also help marketers improve their brand’s local search visibility, stand out and increase search conversions in competitive markets, monitor and improve their online reputation, and create memorable experiences. to retain and build positive, long-term relationships with customers.

Visit the Rio SEO website to access the full study and dive deeper into the results.

What is the hypothesis of online selling?

Rio SEO is the leading local marketing platform for corporate brands. The open local platform provides multi-location organizations with a complete and seamlessly integrated suite of proven turnkey local marketing solutions to increase brand visibility on search engines, social media, map apps, and more. The world’s leading corporate brands – retailers, restaurants, hospitality, financial services, healthcare, and more. – leverage Rio SEO’s innovative technology and local marketing expertise to drive motivated, measurable online traffic to websites and physical locations. Rio SEO is part of Forsta, a global leader in customer experience (CX), employee experience (EX) and market research (MR). The combined technologies of Forsta and Rio SEO enable brands to engage consumers throughout the customer journey, from discovery to purchase to advocacy. For more information, visit http://www.rioseo.com.

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What is a hypothesis in business research?

result of established assumptions that while shopping online is suitable for all consumers, perceived risks and privacy or security concerns have a significant impact on shopping online. make online shopping more popular and trustworthy.

What is an example of a business hypothesis?

What is the purpose of the study on online sales? Objective. This study aims to investigate consumer behavior towards online shopping, which further examines various factors limiting consumers for online shopping behavior.

What is hypothesis in research with example?

A hypothesis or hypothesis statement seeks to explain why something happened, or what might happen, under certain conditions. It can also be used to understand how different variables relate to each other. Assumptions are often written as if-then statements; for example, “If it happens, then it will happen”.

What do you think is the effect of online selling to the consumers?

For example, if you plan to offer flexible working hours to your employees, you can hypothesize that this policy change will positively affect their productivity and contribute to your bottom line. The ultimate job of the hypothesis in business is to guide your testing and research methods.

What is the impact of purchasing goods online?

A simple hypothesis is a statement made to reflect the relationship between exactly two variables. One independent and one dependent. Consider the following example: “Smoking is a major cause of lung cancer. The dependent variable, lung cancer, depends on the independent variable, smoking.

What are the problems faced by consumers in online shopping?

For consumers, it provides a useful and convenient platform to purchase an expanded set of products and services from more vendors at presumably better prices. Consumers can use search engines and comparison shopping sites, which significantly reduce search costs, to find and compare many different offers for the same product.

What is the most important factor in online selling?

The problem of over-packaging Modern consumers’ reliance on online shopping is not only driving the global supply chain to the point of no return, but it is also having a huge environmental impact with huge catastrophic consequences on our planet.

• Another problem encountered in online shopping is that of delivery and logistics. Products are often lost or damaged in transit, and order tracking systems are unable to accurately locate the product. People choose the same day. one or two day delivery, paying extra to have their product delivered.
• Here are the 7 most important factors in e-commerce:
• Choice of products and presentation of products.
• Stock availability.
• Pricing.
• Dispatch.
• Customer service.

Search (yes, search)

What is the importance of online selling?

Innovation.

What is the importance of selling?

What are the factors affecting online sales? These factors are perceived ease of use, perceived risk, perceived usefulness, effect of website design, economic factor, product availability, and customer satisfaction.

Why is selling online Important?

Selling online has a number of advantages over selling through traditional methods, including: Savings on setup and operating costs. You don’t need to rent premises on the main street, pay salespeople or answer numerous pre-sales questions.

What is the main factor that affect the buying of a Filipino customer and why?

Selling is essentially about determining the needs and wants of potential customers and then influencing their buying decisions to improve business opportunities. Not only is it fundamental for every organization you can think of, but it’s also a very useful skill in your daily routine.

Sources :

• prweb.com