BrightEdge, known for its focus on search
engine optimization, Monday released insights into Black Friday and Cyber Monday trends and how Google searches changed during these traditional holiday shopping days.
during the past
month, BrightEdge tracked 500 ecommerce-related keywords, including informational, navigation, and transaction intent to get a sense of how results fluctuated to accommodate buyers on Black
Friday and Cyber Monday.
While the data doesn’t show dramatic swings, it does illustrate several interesting swings during the 2021 holiday season.
The following are of these:
BrightEdge also published the results of a 2021 State of SEO Webinar. Survey results included