PHILADELPHIA, January 03, 2022 (GLOBE NEWSWIRE) – Ask any search engine marketing expert for SEO and people will quickly realize that there are many moving parts. Few SEO agencies offer full-service SEO packages. It is more common for an eCommerce SEO company to offer a group of services that affects search engine optimization but does not account for the whole picture because the entire scope of SEO is simply too complex.
Some SEO companies build backlinks; others produce optimized content. Others may again be looking at the page structure of a website and optimizing a few scaling factors such as title tags, metadata, code and image attributes. These rating signals, along with others, paint the whole picture of at least 200 rating factors affecting the organic site of a website.
There is something, however, that the best eCommerce agencies have in common, especially those that offer full-service SEO marketing strategies. They have all developed a protocol for presenting and interpreting the results of eCommerce SEO audits.
The reason that auditing is such a valuable aspect of a company’s eCommerce SEO services is that it lays the foundation, direction, for success. Simply put, an eCommerce business cannot be blindly optimized; first, the website’s current organic rankings, along with its general health, must be analyzed before even keyword research should take place.
An expertly administered eCommerce SEO audit will analyze the site’s current organic rankings, uncovering valuable insights about competing keywords and other profitable keywords. An SEO audit will also uncover the current link structure, identifying problems with broken and toxic links, as well as crawling errors.
An eCommerce agency can also use auditing to evaluate the structure of an online store, as well as the security and speed of the website’s web site. Additionally, audits can be used to identify existing streams of website traffic and identify points with web design that could have a splash effect on SEO.
Auditing can also have implications for content marketing, revealing problems with content age and duplicate content, among others. In addition, an audit will help support initiatives to monitor Google Analytics and Google Search Console for variations in organic traffic before conclusions can be drawn about the cause of trends.
These are the reasons why the best ecommerce SEO agencies use SEO audits indiscriminately. At the end of the day, it gives them a direction to follow where they can develop a cohesive, intuitive SEO strategy for a client eCommerce store.
Interested eCommerce traders should research the 1DigitalⓇ Agency at 1DigitalAgency.com or contact the company directly by phone at 888-982-8269 or by email at [email protected] 1DigitalⓇ Agency has developed and offers free industry-leading eCommerce SEO audit.
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