Directing your leads to your main website every time you get their attention in an ad will only overwhelm them. If you don’t want to lose your prospect’s attention, you need a page that specifically talks about your product or goal. This is where landing pages come in. However, if you’re not technologically savvy, you might want an easy way out to create responsive, professional-grade landing pages.
To make your life easier, we’ve handpicked the best landing page builders. It is difficult to choose from so many options, especially when all of them are competent. But after extensive research, we found that MailChimp is the clear winner. Easy to use, 100% effective and responsive customer support; what else do we need?
If you want to explore more options, read on to learn about our top 10 picks.
Our top choice for landing page builder: MailChimp
- 1 Best Free Landing Page Builder – Top 10 For 2022
- 2 What Is The Best Landing Page Builder for 2022? Top 10
- 2.1 1. Mailchimp: Best Free Landing Page Builder
- 2.2 2. Sendinblue: Easiest Landing Page Builder
- 2.3 3. Pardot: Best WordPress Landing Page Builder
- 2.4 4. Leadpages: Best Landing Page Builder Software
- 2.5 5. Landingi: Fastest Landing Page Builder
- 2.6 6. HubSpot: Best Landing Page Builder For Affiliate Marketing
- 2.7 7. GetResponse: Free landing page creator
- 2.8 8. Unbounce: Best Shopify Landing Page Builder
- 2.9 9. Swipe Pages: Best Website Landing Page Builder For Seamless Integration
- 2.10 10. Wix: Landing page builder free templates
- 3 What is a Landing Page Builder?
- 4 How Can Landing Page Builders Get You More Leads?
- 5 How to Choose a Landing Page Builder that will Maximize Conversions?
- 6 What Are The Advantages Of Using A Landing Page Builder?
- 7 Tips To Maximize Conversions With Your Landing Page Builder
- 8 Conclusion: What is the Best Landing Page Builder for 2022?
- 8.1 Why do you need a landing page?
- 8.2 What should you look for in a landing page builder?
- 8.3 Are any of the best free landing page builders any good?
- 8.4 Do you need to know coding to build a landing page?
- 8.5 Where does the data collected on landing pages go?
- 8.6 What makes a landing page good?
- 8.7 How long does it take to build a landing page?
- 8.8 Are landing page builders worth it?
Best Free Landing Page Builder – Top 10 For 2022
Our top rated landing country generator is MailChimp. Here’s why we recommend it:
What Is The Best Landing Page Builder for 2022? Top 10
Here are our top picks for the best landing page builder:
1. Mailchimp: Best Free Landing Page Builder
This is where we dive deep into our top 10 picks for the perfect landing page builder. Read on if you’d like a detailed landing page builder comparison.
Founded by Ben Chestnut, Mark Armstrong and Dan Kurzius in 2001, Mailchimp is a pioneer in the digital marketing software industry with a special experience in creating flawless landing pages.
What sets Mailchimp apart from all other landing page builders is its reliability. It is one of the oldest marketing solutions, so it has proven its value and experience time and time again.
The biggest problem with many landing page builders is their restrictions on the number of landing pages you can create. But with Mailchimp you can create and publish unlimited landing pages even with the free plan.
Another benefit of using Mailchimp is your website’s domain and hosting service. The first step to creating the perfect landing page is finding the right domain. If you have yet to purchase a domain and hosting, Mailchimp can help you connect to your ideal web from their database of thousands of great domain names.
Here’s what we love about MailChimp’s landing page generator:
2. Sendinblue: Easiest Landing Page Builder
Mailchimp is the cheapest landing page builder and it comes with a free plan that allows you to create unlimited landing pages for all of your online marketing needs. If you still want to upgrade to a paid plan, here are your options:
Sendinblue was founded by Armand Thiberge and Kapil Sharma in 2007. Based in Paris, France, it is one of the most comprehensive marketing tools covering almost every aspect of digital marketing, including the ability to create responsive and engaging landing pages.
Your customers aren’t limited to desktops, so why should your landing page builder be? Sendinblue offers over 1000 templates all responsive and optimized for mobile devices.
Another impressive feature of Sendinblue is its content library. Many businesses struggle to find quality images for their landing pages, but with Sendinblue, you have instant access to a million royalty-free stock images to spice up your landing page.
Its landing pages are much more powerful as it is end-to-end marketing software. If you want any information about your website visitors, go ahead and integrate your landing page with Sendinblue forms, collect leads and integrate it with your mailing list. For anyone looking for a complete, all-in-one digital marketing solution, Sendinblue is the perfect choice.
Here’s what we love about Sendinblue’s landing page generator:
3. Pardot: Best WordPress Landing Page Builder
Sendinblue is primarily an email marketing tool, so its landing page creation feature is only available in the following plans:
Founded by David Cummings and Adam Blitzer in 2006, Pardot is premium marketing automation and management software. ExactTarget acquired it in 2012, which was then acquired by Salesforce the following year. Despite the ownership change, Pardot has successfully maintained consistent support for creating landing pages for businesses of all scales and is arguably the best landing page builder for WordPress.
The best part about using the Pardot landing page builder is its ease of use. New business owners often face problems creating landing pages that require considerable technical expertise. Pardot, on the other hand, has minimized the technical hurdles and created a code-free landing page website builder.
Another impressive benefit of Pardot’s new landing page builder is that each of their paid plans offer a great return on your investment. Not only do they offer unlimited landing page creation, but all of their paid plans are feature-rich, giving you access to other marketing features like automation, engagement tracking, keyword building, tracking, etc.
Here’s what we love about Pardot:
4. Leadpages: Best Landing Page Builder Software
Along with additional marketing benefits like automation and keyword tracking, each of these plans gives you the ability to create unlimited landing pages.
Founded by Clay Collins in 2012, Leadpages is another great option if you’re looking for an easy-to-use, code-free landing page builder. Whether you want to create a landing page to launch a new product or simply inform your visitors of a new webinar you plan to schedule, Leadpages will help you create the ideal landing page regardless of your business domain.
One of the biggest benefits of using Leadpages is its AI-powered success assistance. Unlike other tools that give you an idea of how your pages perform after publishing, Leadpages will give you rough data on how your landing page is performing even before it’s published. In addition, it will also offer tips on how to improve your landing page to get a better conversion rate.
If you want the best in both marketing success and proficient design, Leadpages is your partner for creating landing pages.
5. Landingi: Fastest Landing Page Builder
Once your 30-day free trial ends, you can choose from any of these paid plans:
While all other tools focus primarily on design and usability, they often leave out one important aspect that Landingi caters to perfectly: speed and responsiveness.
Born with the aim of helping companies create the fastest landing pages, Landingi excels at both organic and paid page creation.
We absolutely love Landingi because unlike all the other tools where you have to use your experience and optimize it for search engines, Landingi goes to great lengths to help you with SEO. Then, you can kickstart your landing page creation journey without hiring an SEO expert.
Landingi’s team is packed with talented photographers, designers, marketers and technical experts to help its users every step of creating a flawless landing page.
Here are our favorite Landingi features:
6. HubSpot: Best Landing Page Builder For Affiliate Marketing
In addition to a free trial and a free plan, here are the paid plans that Landingi offers:
Founded by Brian Halligan and Dharmesh Shah in 2006, HubSpot is one of the oldest and most renowned marketing software companies in the world.
One of the reasons HubSpot remains strong in the game despite all the competition it faces is due to its generous free trials and cheaper plans. Small businesses and startups don’t have the financial resources to buy expensive paid services, but that doesn’t mean they don’t have marketing needs.
HubSpot caters to this target group with its ultimate suite of free marketing tools, including access to its incredibly easy and supportive landing page builder tool.
Another reason why companies prefer HubSpot is its dominance in different business operations such as marketing, sales, customer management and engineering.
Let’s say you want to create advanced landing pages with the potential to convert the majority of your visitors into loyal customers at an affordable rate. If so, there are hardly any tools other than HubSpot that can do the job for you.
Here’s what we love about HubSpot’s Landing Page Builder:
7. GetResponse: Free landing page creator
After the 14-day free trial, you can choose from one of these plans:
If you’re looking for one of the older players on the market, we highly recommend giving GetResponse a try. It was founded by Simon Grabowski in 1998, at a time when finding reliable marketing tools and code-free landing page generators was a tall order.
Even today, GetResponse has maintained its reputation as a reliable marketing software thanks to generous free plans, excellent customer support, and over 200 responsive templates for all types of content.
Did you know GetResponse started out primarily as an email marketing software? It soon spread its roots to various other sections of marketing, including web hosting, building sales funnels, building websites, and of course building landing pages.
A standout feature of GetResponse is the diversity in its paid plans. There are affordable basic plans with adequate features to build a decent landing page, and there are also expensive plans for advanced, high-end features.
Here are our favorite GetResponse features:
8. Unbounce: Best Shopify Landing Page Builder
In addition to the free plan, here are the paid plans offered by GetResponse:
Unbounce, founded by Rick Perreault in 2009, is perfect for those struggling to perfect their landing page engagement and conversion rates.
Each landing page builder tool will give you flawless designs and a seamless user experience, but only a few like Unbounce will actually help make it more interactive and engaging.
For example, you can supplement your Unbounce landing pages with sticky bars and pop-ups to keep your audience hooked longer and take them to your chosen web address.
Another Unbounce feature that really impressed us was the way it gives you total creative control over your landing page design. Sure, many reputable landing page builders offer you several templates to choose from, but they will limit your customization options. On the other hand, Unbounce allows you to play with the elements of your landing page and create whatever you think is ideal for your business.
9. Swipe Pages: Best Website Landing Page Builder For Seamless Integration
After your 14-day free trial ends, you can choose one of these paid plans:
If you’re here to find a landing page builder that meets all your needs without exception, Swipe Pages is the one you should look at. This application has high-end customization options and cutting-edge features that adequately meet the multiple needs of a growing business.
For example, our favorite feature is the way Swipe Pages lets you create customizable pricing plans for your users. If your landing page is integrated with a payment processing platform, you can customize prices based on target groups.
Another spectacular feature of Swipe Pages is its large collection of landing page elements. All in all, creating landing pages is easy; making it interactive is where the real challenge begins. With over 25 Swipe Pages elements, you can now create countdowns, add multi-step forms, pricing tables, and more.
Swipe Pages also allows you to duplicate landing page templates and import them into a new project, making landing page creation easier and faster.
10. Wix: Landing page builder free templates
Here is a list of the plans offered by Swipe Pages:
If you’re looking for a competent website landing page builder, give Wix a try! The biggest attraction of using Wix to create landing pages is its website builder feature.
Most businesses, especially small and new ones, prefer to complete all of their business processes with free tools, and landing page creation is no different. After all, if you can build a landing page from the platform where you manage your website, there’s no reasonable explanation for you to get into the hassle of getting used to other software, right?
Plus, creating eye-catching landing pages on Wix is as simple as possible. Like its website builder, you’ll get a drag and drop tool for creating landing pages from unlimited elements and design templates.
Wix also offers impeccable customer service. Starting with their comprehensive help center covering tutorials and solutions for almost any live chat and support call problem, Wix never leaves its users in trouble for long.
What is a Landing Page Builder?
Here are the plans offered by Wix:
A landing page builder is a tool that allows you to create a landing page for your website without having to write any code. However, you first need to understand what a landing page exactly is and how it works. Well, a landing page is typically a standalone webpage meant for marketing. As the name suggests, this is where visitors first land after clicking on an ad or link provided to them. In other words, it could be said that the landing page acts as a gateway to the main website.
So why do businesses need a landing page when they could just direct visitors to the actual website? This is because landing pages play a vital role in lead generation, a crucial process for any marketing strategy. These pages require visitors to submit their contact information and / or other necessary details in exchange for an asset, such as an eBook or newsletter subscription.
How Can Landing Page Builders Get You More Leads?
Businesses can effectively reach potential customers and market their products or services by generating leads using landing pages. This shows how valuable a landing page is to a company’s marketing campaign. Now, a good landing page builder can help an organization easily create a custom landing page. Users can design the page using a graphical user interface (GUI) instead of coding.
1. Highly Customizable Designs
Wondering if it’s a good idea to create your business landing page using a landing page builder rather than hiring a web developer? Hiring a web developer skilled enough to meet all of your page design needs and preferences can prove costly. Small businesses often have to settle for cheaper services, resulting in unsatisfactory projects. You’d better use a landing page builder, and here’s how it would help you generate more leads:
It cannot be afforded to forget that landing page design is a significant factor in determining whether a visitor will continue to visit your website. After all, the visual impact of the landing page is what gives visitors the first impression of your business.
2. Better Forms
Landing page builders offer great flexibility, allowing you to develop a perfect design for your business. By using the right tool, you could develop an engaging landing page that would help convert visitors into valuable leads.
The customization offered by landing page builders also extends to modules. Using a landing page builder, you could easily develop a simple and attractive form that does the intended job well.
3. Personalization of Customer Experience
For example, you can incorporate a design that looks professional to make visitors trust you enough to leave their information. You can design forms that are easier to fill out and also generate more leads. For example, visitors would be more willing to fill out a form consisting of checkboxes than a form requiring them to type responses.
Visitors may have different preferences, priorities, and reasons for visiting your website in the first place. A landing page that is attractive to one visitor may be boring to another. The key lies in personalizing the customer experience by creating multiple landing pages.
How to Choose a Landing Page Builder that will Maximize Conversions?
You can use a landing page builder to create different landing pages for different visitors. Since copying templates into landing page builders is easy, it’s extremely fast and inexpensive. Now, all you need to do is link these pages to ads targeting their respective audience.
The landing page builder you choose would have a significant impact on your landing page design and the process involved. This makes it extremely important to choose the right tool for the purpose. Two different companies may not even find the same landing page builder the best option for themselves. However, there are some features you should look for in a landing page builder, such as:
When it comes to digital marketing, website analytics is an extremely valuable resource. Observing these analyzes will show you how well a particular strategy or web design is working and if your web page needs improvement.
Try picking a landing page builder that comes with built-in analytics tools or allows you to integrate one. This way, you can fully track page visitors, click-through rates and visitor behavior and optimize the page accordingly.
When people use a huge variety of smart devices, responsiveness is a crucial factor in web page design. For example, if the landing page does not fit mobile devices of a certain size, visitors using those smartphones will not they would have a great experience and would probably leave.
3. Templates and Design Freedom
To date, over 52% of web traffic comes from mobile devices. This is why you should choose a tool that can build a landing page that would automatically adjust its size.
One of the most significant benefits of using a landing page builder is that it would provide you with pre-built templates to work with. This makes the whole landing page design process much simpler and easier.
What Are The Advantages Of Using A Landing Page Builder?
It would be a good idea to choose a builder that offers many templates to choose from. At the same time, the tool should also give you design freedom, allowing you to customize the templates to create exactly what you need.
The popularity of landing page builders is on the rise and there are good reasons behind this trend. Using a landing page builder has several benefits, such as:
As mentioned above, engaging an experienced website developer for your landing page would be expensive. A number of landing page builders are available completely free of charge or at least offer a free version with limited functionality. Paid tools are also much cheaper than hiring a professional to build your webpage by coding it.
Let’s face it, coding is a tedious process and it takes time to code a web page. In comparison, it would take a lot less time to design a page using a landing page builder.
3. A/B Testing
This is because the page builder would have a GUI and you can add and adjust various design elements with just one click. In case you want to update your landing page later and make improvements, using a landing page builder would make the process a lot easier and faster.
When creating a web page, a company needs to consider its design ideas very carefully. Even a seemingly minor change can have a significant impact on lead generation. A landing page builder would allow you to run A / B testing, a process where you can compare the performance of two different landing page designs.
Tips To Maximize Conversions With Your Landing Page Builder
When you develop a new design and activate A / B testing, the tool will automatically distribute traffic between the two versions. You can then look at the analytics to see which version generates the most leads.
1. Focus on the USPs
The conversion rate of your landing page would largely depend on how well you design it. When building a landing page with a builder, you can follow these tips to maximize lead generation and conversion:
2. Offer Relevant Resources
Visitors wouldn’t feel very inclined to choose your products and services if they didn’t stand out from what your competitors offer. When designing your landing page, focus on unique sales propositions (USPs) – the factors that set your brand or its products and services apart from the rest. This would show visitors why your brand is better than others and increase your conversion rate.
No one would be willing to leave their contact information with a company unless they get something useful from the page. A good landing page offers resources – information that visitors would appreciate.
3. Keep it Subtle
However, you need to carefully choose the right asset, based on what you are marketing and the type of audience you are targeting. Examples of landing page assets include videos, eBooks, articles, infographics, and more.
If you don’t have much experience designing web pages, remember to stick to a subtle but eye-catching layout. For example, a page with too many bright colors would appear congested, with too many areas attracting attention at the same time.
Instead, develop a clean design using color themes that blend well. This would also facilitate the highlighting of CTAs and other important elements.
Conclusion: What is the Best Landing Page Builder for 2022?
These tips should help you ensure a higher conversion rate on your landing page. As long as you pick the right tool and come up with a good design idea, your landing page should work just fine.
We hope our detailed comparison of the top 10 landing page builders on the market right now has given you the know-how you need to focus on the best landing page builder for your needs.