In a move that should boost the digital marketing industry in London, Brainlabs bought SEO agency Distilled. Founded in 2008, the London-based SEO agency boasts a team of more than 60 professionals and focuses on technical SEO. Distilled is known for its SearchLove conference and consulting approach to technical SEO. Brainlabs’ acquisition of Distilled marks the beginning of a new chapter in the company’s development.
The acquisition also brings the services of User Conversion, a leading CRO company based in Manchester. The agency has a portfolio of blue online retail clients, including Boots and BrewDog. Brainlabs will be able to cross-sell to current customers and generate interest from new ones. The purchase is expected to allow Brainlabs to expand its geographical footprint and serve as an ideal platform for cross-selling.
The company will add another agency, Hanapin, to its global team of 70 people. Hanapin will be integrated into Brainlabs over the next few months. The company reaches 60,000 digital marketers through its PPC Hero blog and through virtual tops. The purchase came after Brainlabs received a minority investment from Livingbridge last year. The new acquisitions will broaden the agency’s global footprint and increase its digital service capabilities.
Brainlabs is one of the fastest growing agencies in Europe. Founded in 2012, it has expanded from two hundred to four hundred people in eight years. His latest reports reveal that he earned 1.7 million PS of profit and generated 15.7 million PS of revenue. Brainlabs has clients such as American Express, Eastpak and others. The company’s goal is to reinvent the marketing industry by creating an ecosystem of brilliant customer-focused teams.
In addition to the SEO agency, the digital marketing company has acquired two other companies. Fanbytes will retain its name and will eventually be included in the Brainlabs. The acquisitions also contribute to the supply of Brainlabs influencers. The company was founded in 2012 by former Google advertising consultant Dan Gilbert. Since then, the company has expanded with acquisitions, including Hanapin’s performance marketing agency, Distilled SEO expert and CRO User Conversion expert. Another acquisition is Molzi, which will focus on marketing with Amazon’s full service.
Brainlabs is taking over the specialized SEO agency Distilled, as it wants to become a large advertising agency.
The Independent Media Performance Store said the purchase would allow Brainlabs to offer SEO skills it did not have before. Brainlabs sold a minority stake to private equity last year and has ambitions to grow through acquisitions and become “the world’s largest advertising agency.”
Distilled, founded by school friends Will Critchlow and Duncan Morris, is described as an “online marketing agency” with 60 employees in offices in London, New York and Seattle.
As part of the business, Distilled’s Optimization Delivery Network, a technology product for testing and learning for SEO. will secede and become independent under the new name SearchPilot.
According to the financial disclosure at Companies House, it had nine Distilled employees prior to the takeover of share options. Critchlow and Morris owned a large majority (over 80%) and the rest were management and early employees.
Distilled is believed to have a consultative approach to technical SEO and has established his international SearchLove conference in London, New York and San Diego.
Founded and founded by CEO Daniel Gilbert in his parents’ attic in 2012, Brainlabs has a vision to build an agency model without silos and departments, but with “brilliant, customer-focused teams.” Gilbert, who left Google to set up a store, wants to use a scientific approach led by automation to disrupt the market industry.
Gilbert said: “I love Distilled and I can’t wait to work with him. I have admired Willa and his team for many years and I truly believe that together we can provide a more complete service to both our clients and help promote both companies to another level . “
