With an increasingly linked relationship between
branding, marketing and online user experience, it is
becomes more and more important to make a consistent
The wonders of an all-around helping
customer experience. There are many touchpoints where a
company and a customer communicate, and every touchpoint
is stored in their memory and shapes their overall perception
of a brand.
The key benefits of having
all of your digital marketing under one roof
If some of these contact points are weaker
than others, it may the waters of an otherwise strong
brand, creating missed opportunities. If a company focuses
on a strong brand presentation – through razor-sharp
shops, nice uniforms, new vehicles, but their website is
a disjointed mess, then the website will let the
brand perception in a big way.
This is exactly
why in this modern age of intertwined brand touchpoints,
it is vital to keep all your activities at a high level
With so many ways to showcase your brand to your
customer, and so many areas to improve, it can be very:
discouraging to start the journey to improve them. If you
outsourcing your marketing work, you may find that some
agencies specialize in branding activities, some agencies
focus on their niche of SEO and PPC marketing. A wide range
of website companies build great websites but deliver
average performance on an SEO front.
with so much
moving parts involving different companies, it means 2 or 3
times the amount of activity actually needed.
It means more time is spent explaining what you need in
meetings and more people to keep in touch with. It
it becomes almost impossible to fit this extra work into a
already a busy day, so things that don’t seem immediately
priority is missed – and that’s where things fall
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There is certainly room for improvement here.