Contents
Woman-owned PR firm opens office in Saudi Arabia
A woman-owned PR firm plans to open an office in Saudi Arabia later this month. It will work with clients in the MENA region, as well as US brands looking to enter the market.
As opposed to hiring college interns, Manhattan-based Wunderlich Kaplan Communications brings in mature women who need to learn new skills after taking time off or changing careers. Their program, called The Enternship, is accepting applications starting today.
New office in Dubai
Wunderlich Kaplan is a PR and branding firm with offices in Miami and New York and has opened a new office in Riyadh. The agency will work with companies based in Saudi Arabia as well as American brands looking to expand into the Middle East and North Africa.
WK’s MENA division is headed by Noor Taher, a Saudi native and brand strategist who has worked with companies such as Good Intentions and Craft Group in Saudi Arabia. The firm also recently launched its latest game-changer, PR FOR ALL, an AI-assisted digital platform created to democratize the PR industry by helping people craft compelling brand narratives and get them out into the world.
The idea for this program grew out of PR entrepreneurs Gwen Wunderlich and Dara Kaplan’s experience watching the movie “The Intern,” in which a woman returning to the workforce after being a stay-at-home mom interns at a fashion site run by a much younger Anne Hathaway. They want to bring in women whose career choices have changed or who are seeking digital education without going back to school as interns and help them further their education in areas such as social media, press releases, research, vlogging and more.
New office in Riyadh
New York and Miami-based luxury lifestyle and culture PR firm Wunderlich Kaplan is setting up shop in Saudi Arabia. The agency has appointed Noor Taher, a native of the Kingdom and award-winning brand strategist, to lead its MENA division. The firm has worked with local firms such as Good Intentions and Craft Group in the country and is looking to offer guidance to American brands looking to expand into the Middle East.
Geneva-based charity Aliph has also opened an office in Riyadh, aiming to strengthen its coordination of conservation work across the Middle East and North Africa. The move is part of a broader effort by Saudi authorities to position the Kingdom as a leader in global conservation. But it comes at a time when many cultural institutions in Europe and the United States are refusing to cooperate with initiatives backed by Saudi Arabia, citing the Kingdom’s record on human rights.
New partner in MENA
Gwen Wunderlich and Dara Kaplan of Manhattan-based Wunderlich Kaplan Communications (WKC) are expanding their reach into the Middle East. They open an office in Riyadh and appoint Noor Taher, a Saudi native and brand strategist to run the show.
The agency will work with companies based in MENA as well as US brands looking to expand into the market. They have already worked with Good Intentions (managed by Grammy Award winner Swizz Beatz) and Craft Group, both of which have a presence in Saudi Arabia.
They will also work with Princess Reema bint Bandar on her latest project, a women-to-women discussion in the ancient archaeological region of AlUla. Alicia Keys, the 15-time Grammy-winning singer who hosted last year’s event, will headline this year’s version. Other speakers include Hafsa Alkhudairi, arts and culture initiatives lead at the Royal Commission for AlUla; and Mashael Alobeidan, professional rally driver and the first female boxer in Saudi Arabia.
New customers
A New York and Miami PR firm creating next-generation experiences for a wide range of wellness, beauty, science, cannabis, food, technology and lifestyle clients is opening an office in Riyadh. Wunderlich Kaplan will work with companies in the region as well as American brands looking to expand into the market.
The firm’s all-female team has already worked with companies in Saudi Arabia, such as Good Intentions and Craft Group, and will offer guidance to American brands looking to enter the market. They have also appointed Noor Taher, a Saudi Arabian native and award-winning brand strategist, as a partner in their MENA division.
Gwen Wunderlich and Dara Kaplan, the founders of Wunderlich Kaplan Communications, saw an opportunity to create a business that helped women re-enter the workforce after staying at home or changing careers. They launched a program called The Entership that allows women to learn digital and social media skills and then apply their knowledge as interns at the agency.
Sources :