“This week in business” has become a well-known phrase for many business owners. It usually includes a brief overview of the most important business stories of the week. The program often contains a number of different stories, including some that get little or no airtime because local stories are hidden in the daily programming of the media. However, there are still many ways to use this phrase to promote business. In fact, they allow business owners to get the most out of this short report while always making it interesting and unique.
One of the ways to use this format is to highlight a single aspect of the business that has been covered in this novelty. For example, if the story was about a new anti-aging study, you could report on the specifics. If the story was about new restaurant furniture, then you might as well discuss it. Or, if you want to discuss government regulations for small businesses, you can do so as well.
Of course, you should also make sure that you keep the stories simple. There’s nothing worse than hearing about a great new store or product, but then getting nothing more than cheating. So, if you use this week’s report to talk about your business, do not fill it with long wind stories.
You should also try to take your ideas for stories to the news before they get old. Do not wait until your business is already in the news before you start sharing interesting pieces of information. As someone who keeps you up to date with the latest news, you will get more value from your promotional efforts by thinking ahead.
Of course, if you are hoping that your business will not be covered, you can always prepare a short press release for the same effect. This can give you a chance to showcase your business without worrying about being yourself in the news. Of course, you should remember that it is important to be as accurate as possible. If you get this wrong, you may end up being considered unreliable and that is not something you want to happen. PR professionals will work hard to make sure you get the coverage you need.
Of course, it is also important that you not only write about your business, but also about interesting things in your world. When you run a restaurant, you can tell all the interesting stories that happened around town or state. If you own a travel agency, talk about the different vacations you have made around the world. If you have an art gallery in a big city, tell us about the different artists that are now famous. Do what you can to get your story in front of the media and in the ears of the journalists who cover your industry. It’s best to do everything you can to get media coverage about your business and the products and services you offer.
A great way to keep the media interested is by organizing a news show or radio show in your store. You can talk about the recent changes in your company, the problems you are experiencing with growth, or anything that strikes you as an interesting story. If you organize a show in your store this week, you can get interesting information about what’s going on in your company and get some new customers and contacts. You can even talk about your future plans for your business.
If you are not sure where to start when you get news about your business, talk to a local newspaper editor. Most newspapers have business sections that publish different stories each week. Even if they only print a few stories, you will still find that they are valuable resources and you can learn a lot from them.
Your browser supports the & lt; Audio & gt; Element.
Enjoy more audio and podcasts on iOS or Android.
U.S. Treasury Secretary Janet Yellen has issued her strongest warning yet about the potential consequences of not raising the federal debt limit, saying it would be “catastrophic”. The Treasury estimates that there will be no money until October 18, unless the ceiling is raised to continue lending to the government. Even with a stopgap resolution to avoid a government shift, the question of raising the debt limit still remains. Ms Yellen said the uncertainty was eroding investor confidence.
As if on cue…
Stock markets had their worst day and months on September 28th. The S&P 500 fell by 2% and the Nasdaq by 2.8%, its biggest decline in half a year. European and Asian stock markets have also fallen. The prospect of a government split was just one factor that made investors uneasy. Markets are also digesting movements of central banks to cut back on their stimulus programs, leading to a buyout of bonds.
Natural gas prices remain volatile, but they are still rising sharply in Asia and Europe, and less than in America. This has fed into oil markets as some industries switch to commodities to keep the lights on. The price of Brent Roh has risen to $ 80 a barrel for the first time in three years.
Evergrande, China’s second-largest real estate developer, sold part of its stake in a bank to a publicly invested group, raising $ 1.5 billion. The bank has demanded that Evergrande, which has rocked markets by warning of a debt default, use its proceeds to repay a loan. It will not make much of the glorification of society $ 300 billion worth of liabilities. However, the fact that the stock was sold to a state-owned investment firm was taken as a sign that the government was working behind the scenes to prevent the collapse of Evergrande.
Battle lines have been drawn in the U.S. Senate over a possible second term for Jerome Powell as president of the Federal Reserve. Elizabeth Warren, a left-wing Democrat, became the first public senator to remain in office against Mr Powell for his former support for financial deregulation. She called him “a dangerous man”. Joe Biden is expected to announce his decision on who will lead the central bank in the coming months.
Ford has announced a $ 11 billion plan to build three factories that produce batteries for electric vehicles and another plan to make its F-Series electric pickup trucks. The investment is in partnership with SK Innovation, a South Korean company; the automaker delivers $ 7 billion. Together with its Detroit competitors, General Motors and Stellantis, Ford has made a commitment to switch to green car replacement and wants 40% of its global sales to be electric by 2030.
Voters in Berlin supported a referendum proposal to expropriate apartments held by business owners, the visceral reaction so far in a major European city to real estate speculation that most families have voiced. The vote is not binding and may end up in the German Constitutional Court.
With one of the toughest vaccine mandates in American business, United Airlines said that 96% of employees in the US were stopped to protect themselves against Covid-19, but that they were preparing to shoot nearly 600 who had not done so before the deadline of 27 September. They had a few days to spare. About 2,000 employees sought religious or medical relief.
In the UK, the Furlough scheme was introduced at the beginning of the pandemic in March 2020 to an end. Over its run, the program covered 11.6m workers, paying up to 80% of their wages, but by July 2021, that had dropped to 1.6m. The government has spent almost £ 70 billion ($ 94 billion) on its support. Meanwhile, revised figures showed that the UK economy rose by 5.5% in the second quarter, suggesting a faster pace than an initial estimate. GDP is now just 3.3% below its pre-pandemic level at the end of 2019.
A leading indicator of house prices in America climbs with a record rate for the fourth consecutive month. The S&P CoreLogic Case-Shiller National Index jumped 19.7% in July from the same month a year ago, with the largest increases reported in Phoenix, San Diego and Seattle. The company said it needed more data to say whether difficult prices were driven by a shift to the suburbs as a result of the pandemic.
Lego treats bricks of a different kind, Lego reports a net profit of DKr 6.3 billion ($ 1 billion) for the first half of the year, up 140% from the same period in 2020.
What could possibly go wrong
Amazon has launched its first robot for the house, which will sell for under $ 1,000. The Astro, an Internet-connected robbing device, has a periscope camera that allows its owners to come at a distance. In a nod to privacy concerns, it can be programmed to stay out of intimate space, such as the bedroom or bathroom.
This article appeared in the World this week section of the print edition under the heading “Business this week”