Island Fin Poke Co. are throwing their hat into the digital TV arena
With 26 locations open, 59 sold and more franchise areas under development, Island Fin Poke Co. is expanding. quickly across the country. The national fast-casual restaurant is known for delivering a superior guest experience.
The brand creates incredible Hawaiian style poke bowls in a cool relaxed environment. Their build-your-own menu offers 25 toppings, homemade sauces and sustainable fish.
SAN DIEGO – August 1, 2022 – Nationally recognized InnoVision Marketing Group has been named the agency of record for Island Fin Poke Co. This full-service agency offers the full range of marketing services entirely in-house, including brand strategy, digital media, design, traditional & Latin American marketing and video production.
Known for its delicious, healthy Hawaiian style, Island Fin is quickly becoming one of the fastest growing quick service restaurants. The franchise has received countless accolades, including Entrepreneur Magazine’s 2023 Top New and Emerging Franchises ranking, Fast Casual’s 2022 Movers & Shakers list and more.
When COVID-19 forced many government offices to close, Mark Setterington shifted his focus from corporate law to opening the doors of Island Fin Poke in Falls Church, Virginia. She was convinced it would be a great opportunity to show her community how important health is and to offer them a place to come and recharge with a fresh bowl of Island Fin.
With the pandemic still keeping many offices closed and people staying at home, local business owner Mark Browning is looking to use this time to spread the word about his new Island Fin Poke Co. restaurant in Downers Grove.
The fast casual Hawaiian style poke restaurant serves up delicious fresh bowls of endless combinations of fish, chicken, tofu, shrimp ceviche and more with a cool tropical vibe with surf videos and music. The flavor and topping choices surprise even skeptics when visiting for the first time and often result in guests being hooked after just one bite!
Island Fin has teamed up with full-service agency InnoVision Marketing Group to create a national quality TV ad. The bilingual, full-service marketing firm specializes in branding, franchise development, digital marketing and national public relations & outreach. The creative strategy for the ad is to remove the fear of trying poke and educate first-time diners that Island Fin has so many delicious healthy poke combinations to choose from.
Florida’s popular poke chain hits St. Pete and joins local favorites like Pacific Counter downtown and Island Bowl in South St. Pete.
The fast-casual restaurant serves build-your-own Hawaiian-style bowls that are more than a meal—they’re a lifestyle. With responsible ingredients and endless options, guests can choose from eight proteins, 25 different toppings, gluten-free homemade sauces and specialty mixes.
The restaurant’s unique flavors have a way of surprising even the most hesitant diners and turning them into loyal customers. This has led to an impressive one hundred percent sales conversion when new guests try the brand for the first time. The chain also focuses on treating every franchisee, guest and community member as an Ohana and is committed to providing a friendly and welcoming environment. InnoVision Marketing Group is proud to be a national agency of record for the brand. Based in San Diego, the agency offers a world-class service model and 24/7 availability with services such as brand strategy, digital media, advertising, creative, film production, traditional media and public relations.
Florida-based Island Fin Poke Co. is heading to Nashville with a build-your-own poke restaurant. Their menu includes eight different proteins, 25 toppings, gluten-free homemade sauces and specialty mixes that offer thousands of possible combinations for a customizable experience.
First-time visitors to Island Fin are often surprised by the variety of flavors in the fresh poke bowls, turning skeptics into loyal customers. This is a big reason why the brand has implemented their One Bite and You’ll Be Hooked promotion, which allows new guests to try a two-ounce sample for free.
To better serve their guests, the chain recently launched an enhanced app that allows users to place orders, track delivery status and view nutritional information. The Island Fin app is available for both iOS and Android devices. Full-service marketing agency InnoVision Marketing Group has been named the brand’s agency of record to help elevate Island Fin and bring their national awareness to a whole new level. The team will help with branding, franchise development, digital marketing, PR and Latin American marketing.