SEO

There are many benefits to using an email marketing agency. While you should consider the above characteristics, you also want to make sure that the agency is providing services that are useful to your business. Make sure you consider the above factors when deciding on the best email marketing agency. Make sure the agency you’re considering has good references and a good reputation in the industry and with your competitors. You can get an idea of ​​the agency’s capabilities by researching its portfolio, client reviews, and financial health.

STRATEGIES: Based in Quebec, Canada, STRATEGIES believes in the three pillars of customer relationships. Her team is small, responsive and puts customers by name. The company has won numerous industry awards and has been recognized by Clutch as one of the best global B2B companies. In addition to email marketing, they also offer Cognitive Marketing and EmailGo! Which are innovative email marketing services. Trendline Interactive acquired Inbox Marketer, an email marketing company with over ten years of experience.

Ecommerce Email Marketing Agencies: These email marketing agencies focus on creating email messages that trigger sales, improve customer experience, and bring customers back. While B2B email marketing agencies are geared towards acquiring new customers, B2C email marketing agencies focus on reducing customer turnover by creating emails that are attractive to customers and increase sales. These email marketing agencies also use email design to make emails stand out and attract customers.

Crafted: Founded by an experienced team of email marketing experts, Crafted has worked with over 100 brand partners and developed extensive knowledge of a variety of business industries. Its customers took advantage of Crafted’s services, which helped brands change their image, develop and bring to market. It also helps them increase the sales cycle. So the next time you need an email marketing agency, choose Crafted.

DMI Partners: Reputable email marketing company, DMI Partners, has been in the market for over 10 years. Inbox Army, founded by Chris Donald, has implemented over 25,000 e-mail messages for its customers. The company has won awards from Marketing Profs and Davey Awards and has a team of 150 experts. Email Uplers is based in Maryland, and their email marketing experts have won numerous awards for their services.

Inbox Army: Inbox Army, another email marketing agency, is one of the best. Their email marketing service is data driven and creative with an emphasis on sales and return on investment. Inbox Army offers everything from campaign management to Salesforce and ROI monitoring. If your business is looking for an email marketing agency, check out these top options for May 2022. There are many great benefits to hiring an email marketing agency. Just make sure you choose a company that provides all three.

Mailchimp: One of the most popular email marketing services is Mailchimp. Drag-and-drop content blocks and advanced analytics tools make it easy to compose effective email. Other advanced features include A / B testing and multi-stage travel. You can also use easy-to-understand reports on open rates and click-through rates. Mailchimp live chat options and simple interface make it easy for users to manage their email marketing campaigns.

Ignite Visibility: The email marketing company that launched has grown into three new provinces. They offer high-quality consumer experiences, behaviorally targeted emails, and smarter email campaigns. Their findings are published and disseminated. These companies are also committed to their employees and community, reinvesting profits to improve their services and the lives of their customers. So, if you are looking for the best email marketing company, look no further!

Campaign Monitor – This email marketing agency has been around for 13 years. They are the industry leader in segmentation and have a powerful CRM. You can create hypertargeted segments using their campaign builder. They also offer a full analytical package. In addition to that, Campaign Monitor also offers a visual travel designer so you can create an email campaign that suits your needs. Her team is available around the clock to help you with your company’s email marketing needs.

The best email marketing agency should be able to help your business grow. Consider these email marketing tips for May 2022. Regardless of the size of your business, there are some email marketing tools you should try. Consider the costs and benefits of each option and you’ll soon find a solution that fits your budget. Once you’ve figured out the features you want, you’re ready to start building effective campaigns.

Can’t you call Google and tell them we want to be on the first page?

We just changed the planning keywords last week. Where is our traffic jam?

I just read a story that says we have to do x, y, z, and now I’ve become a smart person. Sound familiar?

Whether you are at an SEO agency or in -house, it can feel challenging to set and keep SEO objectives in check with reality.

Helping non -SEO people understand your long -term goals is easier said than done – isn’t it?

Grant Simmons, Director of SEO at ClickFluent Consulting, joined me recently to discuss how to position yourself as a thought leader for your business. departments, customers, and shareholders and remain stable.

There is a gap between what agencies think about people in the building. —Grant Simmons, 10:49

Make sure expectations are met. It really works, and you sell it. You make sure people understand what was being sold, and you make sure they know what they’re going to get, and then you deliver. And if you can’t give, as I said before, communication is the key, just let them know when. —Grant Simmons, 7:15

Many people I know as independent SEOs or consultants get a contract. They do the test, and it’s over. There is no point there. I mean, there’s a potential benefit to the exam itself. But, the ability to maintain communication is lacking. —Loren Baker, 8:14

[00:00] – Grant’s background in market research.

[05:00] – What Grant learned on the agency side helped him on the inside and the other side.

[18:29] – Advice for anyone looking for changes from the consultant or in -house agency.

[21:41] – Why did Grant hire so many agencies & amp; advice for handling.

[26:02] – Access to media & amp; non -technological partnerships.

[28:32] – The haunted.com example

[41:25] – How to evaluate ROI from an agency.

[44:36] – Advice for agencies before signing on to projects.

[47:46] – What is the importance of focusing on local SEO?

[50:00] – Does Grant believe in pilot programs or Requests for Advice (RFP)?

[59:29] – Grant’s great abbreviation.

Consumers are a curious number. They search for the best prices, search for new recipes, explore travel destinations, find doctors and new restaurants and bike paths, and use search engines more than any other channel. All kinds of marketers know this, which is why marketers will invest on average more resources in content and SEO in 2022.

What marketers don’t always know, especially those whose job it is to create SEO and content, is what kind of content consumers are looking for and that this search engine algorithm values ​​high enough to earn the highest position. Both requirements must be met for the content to reach the right people, and it is not an easy task.

To get the best chance, marketers need to:

And it’s just scratching the surface. Fortunately, organic search leaves a rich footprint that can be used to support a sustainable and effective SEO and content strategy. Winning high ranks is never guaranteed, but with the right knowledge, marketers can tilt the scales in their favor.

A sustainable, high-performing SEO and content strategy starts with research

Content itself does not generate traffic – less than 10% of all content generates traffic at all – and SEO itself does not drive conversions. In practice, getting content traffic from organic search requires a coordinated SEO and content-based content and content strategy.

To get the most out of the available data on content, search activity, and website traffic, your SEO and content strategy should take into account the research knowledge of the four key points of the recurring cycle.

Establish a baseline for website performance

To develop a targeted SEO and content strategy, it’s important to first understand how your site performs in organic search. This effort should include both a content audit and a technical audit. Audits help to identify and prioritize opportunities and provide a basis for measuring the impact of a strategy over time.

From an organic search perspective, a content audit should identify a comprehensive list of keywords – and, more broadly, pages – that will help your website or domain rank in the search engine. Existing high-ranking content provides a future model for new content. Evaluate content topics, content, and structure to identify patterns that can be used in a larger strategy. Lower-ranked keywords and pages can be an additional quick benefit if this content can be optimized for higher rankings.

Search algorithms are automated. In addition to keywords, they rely on technical signals in the site and in the page’s architecture to help them contextualize the page’s content and determine its value to the search audience. An SEO technical audit reveals technical issues and opportunities and helps ensure that the site and page comply with best practices. This may include elements on the page, such as H1 and H2 tags, site elements, such as page speed and mobile friendliness, and opportunities to better contextualize content, such as adding links to authoritative content.

Identify topic opportunities, gauge demand and benchmark competitors

Most options usually go beyond existing content. Search results for unread searches are presented daily to relevant potential audiences. In fact, SEO is responsible for more than 53% of website traffic. These searches contain treasure data about the keywords, pages, domains, and competitors that rank high and win the most clicks.

A targeted SEO and content strategy must identify and analyze market winners in order to drive them out.

Start by understanding what topics people are searching for and what keywords and phrases they are using to search. From this data, identify the topics you are best placed to handle. The goal here is to get the relevant traffic that is most likely to lead to a conversion. A site that sells zebra-style hairpieces and accessories wants to be ranked high in searches such as “animal headband.”

Analyze the content that ranks high for the searches you want. It’s important to understand that in the search world, these are your competitors and may not be the same as your traditional competitors. The San Diego Zoo may not be a business competitor, but if they rank high in the animal print headband, they are your search competitors. Identify which competitors’ pages and keywords are well-placed, and consider this in your content strategy.

Create and optimize content

All your research is used to create and optimize content. Identify what’s important to your business, then do your own baseline research and take into account the knowledge gained from topic, keyword, and competitive analysis to develop a search content strategy.

Importantly, the potential for content placement depends not only on the content but also on the format. The Search Engine Results Page (SERP) is a multifaceted set of results types, from traditional web listings to locations to videos and images, quick responses, shopping carousels, and more. With the right tools, you can determine not only which topics and keywords will help you rank, but also what type of content is best for high ranking.

Track, measure and refine content strategy and SEO

For the sake of simplicity, we treat the cycle of research, content creation and optimization as a linear process, but in practice it is a loop. Research is not one and the same undertaking has taken place, but it must continue. Search queues are dynamic and search engine algorithms are constantly changing to improve the quality of results and adapt to innovative technology.

The baseline performance performance created at the beginning of the SEO and content efforts provides a framework for monitoring and measuring ongoing performance. How much has your site’s voice share increased or decreased? Which pages are ranked or improved? What drove these improvements and can they be used to increase additional performance? Which new keywords have emerged and which have decreased search interest?

Active performance measurement provides the knowledge needed for continuous, targeted content creation and optimization.

Research-based SEO and content strategy in practice

It is useful to look at a real example of science-based SEO and content strategy. The Nestle Meritene example below provides an overview of how search data can be used to enrich a company’s understanding of the market and increase its voice in the most important search channel. Nestle, a BrightEdge customer, used Data Cube, our enterprise solution for companies looking to implement science-based SEO and content strategies. You can read the full Nestle case study and additional case study in the Dumpsters.com Data Cube Product Guide.

BrightEdge Data Cube supports all four phases of science-based SEO and content strategy. If you would like more information on how Data Cube can support your SEO and content strategy, please contact us to schedule a demo.

Nestle Health Science – MERITENE®

The MERITENE team, which worked with their agency to achieve the desired relevancy in search engines, used a strategy to prioritize the keywords with the highest search volume. First, they conducted a survey to find valuable keywords with at least 29,000 monthly searches.

They followed targeted recommendations, optimizing meta tags and existing content to improve SEO performance. Where content did not currently exist, they developed SEO-friendly content based on “healthy lifestyle habits” and supplements, using the language their consumers search.

During the first year, they earned 90 health-related terms that were not previously strained. Profits increased traffic from 435 users in the first quarter to 67,735 in the fourth quarter.

New on Search Engine Land

About The Author

For more than 15 years, BrightEdge has empowered marketers to turn web content into business results, such as traffic, conversions, and revenue. The BrightEdge platform contains the most comprehensive data set in the industry and processes 100 petabytes per month. This includes analyzing more than 30 billion keywords and searching for social, content and rich media data points. BrightEdge provides essential market insight, business intelligence, and automated operations for SEO and digital marketers based on secure, compliant, and reliable first-party data.

Whether you’re running a car and truck dealership, a tire shop, or any other type of automotive business, search engine optimization (SEO) is a crucial ingredient in any successful marketing campaign.

In fact, spending on digital marketing now outperforms conventional advertising in many industries, including automotive.

Since 2015, automotive marketing experts have significantly increased their SEO budgets, while spending on traditional channels such as television has remained flat or even declined throughout the automotive industry.

Many shoppers start serious automatic searches on websites like EveryCarListed.com or TrueCar and spend about 14 hours researching dealers, prices and reviews before contacting a company like yours.

In addition, 53% of mobile and computer users click on organic search results instead of paid ads.

All these statistics make one thing very clear: SEO is a set of tactics that you can’t afford not to master in 2022.

However, car SEO is not a “set it up and forget” solution.

Google changes its algorithm 500 to 600 times a year.

To stay up to date with these changes, and at the top of Google search results, you need to know what factors are important.

We delve into the most powerful SEO techniques for car dealers and other automotive businesses in 2022 and explore how you can attract new leads directly to your website by making these practices part of your SEO strategy.

1. Develop Original Automotive SEO Content And Incorporate Rich Text Snippets

While a website can be a powerful tool for reaching customers outside of a dealer’s designated market area (DMA), it can be tricky to find out exactly how much content to include on each page of your website.

You may have heard that Google prefers pages with 1,600 words or more, and while this may be true for longer content, such as blog posts, most visitors won’t read more than a few hundred words per page.

However, Google prefers a longer word count for in-depth content such as automotive blog posts.

Although estimates differ, most experts place the ideal blog post length between 1,500 and 2,400 words.

As a general rule, marketers agree that you will be safe with an extension of about 1,600 words per post, give or take a few hundred words.

Publications of this length usually exceed the shortest publications as long as they are original, unique and relevant (more information on this in Technique No. 2 below).

And surprisingly, this result is true in all types of businesses, including car dealerships and other automotive companies, and in every geographic location in the world.

When you publish blogs and set up web pages, you want to make sure that your web developer or SEO expert adds rich snippets.

Rich snippets are code snippets that tell Google what text to show when it summarizes a page in search results.

In combination with outline tagging (described in Technique No. 4 below), rich snippets will ensure that your pages stand out from the crowd, with visually striking messages that drive customers to click.

2. Incorporate Video SEO Into Your Marketing Strategy

If you are in the car business, you know that video SEO is essential to reach potential customers.

After all, car dealerships are one of the most popular categories on YouTube.

And because YouTube is the second largest search engine, it’s important to make sure your videos are properly optimized to appear in search results.

Studies have shown that Internet users are more likely to watch a video than to read a block of text. By optimizing your videos for search engines, you can dramatically increase your chances of being seen by potential customers.

In addition, videos are also more likely to be shared on social media, which means they have the potential to reach an even wider audience.

Fortunately, you can follow a few simple tips to improve the video SEO of your car dealership.

3. Make Sure Your Entire Site Loads Beautifully On Mobile Devices

As of 2022, more than 57% of all online traffic (more than 12 billion searches) comes from mobile devices such as smartphones and tablets.

However, the average bounce rate is 51.6% for mobile users. This can happen when a page does not load properly on your device, and most of these customers never return for a second look.

In other words, among the more than 18,000 car dealerships and other automotive businesses in the U.S., those who don’t take mobile searches seriously are sacrificing more than half of their potential customer base.

That’s a lot of profit to leave on the table.

The good news is that you can capture that market share for your own automotive business by implementing a great mobile version of your website.

A reasonably qualified web developer can ensure that your site automatically detects mobile browsers, recognizes each user’s screen size, and adapts each page so that it appears tailored to that individual’s display.

As more mobile users spend time on your site, your search ranking will soon increase.

4. Add Autodealer Schema And Claim Your Google Business Profile

Lately, you may have noticed large boxes of detailed information about local businesses that appear at the top of Google search results.

These business profiles automatically extract information from a business’s Google business profile and show color photos of the business, a map with directions and details such as opening hours, contact information, and more. and all the popular schedules to visit them.

You can set up your own large color box by claiming your free Google Business Profile (GBP), which only takes a few minutes.

Then ask your web developer or car SEO expert to add outline markup to the most visited pages on your website.

The outline markup code tells Google how to organize and display information on your site, such as images, addresses, opening hours, and snippets of rich text (explained in technique # 1 above).

In particular, be sure to add the AutoDealer scheme, which Google will use in combination with your Google business profile, to create a display box that captures attention at the top of customer search results. potentials.

Once you’ve set up your Google business profile, remember to ask all happy customers for a positive review.

Positive reviews will increase your local search ranking, provide valuable social evidence to your profile on search pages, and measurably increase the likelihood of your business appearing in search results on Google Maps and other GPS applications.

5. Leverage Strategic Relationships For Link Building

The more third-party sites link to your pages, the more reliable and relevant your business will seem to Google, especially when those inbound links come from relevant keywords.

Inbound links, also known as “inbound links,” serve as pillars of an effective link building strategy, which can drive a lot of organic search traffic to your site if done skillfully.

The principle is simple: contact the business owners and other organizations you work with and ask them to link to specific pages on your site.

For example, if you want to drive traffic to a page called “Miami Florida BMW Dealership,” you can ask a local auto parts dealer to add a link to your website and explain how they will benefit from doing so.

Obviously, link building can take some perfection.

Start by requesting inbound links from businesses and organizations in your local area whose opinions are highly valued by Google when it comes to inbound links.

For example, consider asking for inbound links to local charities and sports teams you support and the providers you work with.

In short, it doesn’t take much to update your in-car SEO strategy for 2022 – only original content, video and mobile optimization, Google business profile management, AutoDealer layout, and link building.

Master these techniques and get the lion’s share of the car market in your local area.

Featured image: iQoncept / Shutterstock

If you want to sell your scooter, here are some tips from Fluidfreeride CEO Julian Fernau. In a recent Entrepreneur interview, Fernau explained the nuances of scooter sales. Here are his top tips for the new escooters category. Read on to learn how to sell your scooter online!

Given the recent rise in gas prices, scooter sales have doubled in the last year. Traffic to the Miami company’s website has increased by 30%. This has forced consumers to look for alternative transportation in cities. Fluidfreeride has been one of those alternative transportation options, slowly relocating taxi and travel sharing apps. During that time, electric scooter sales grew by 50%, with New York City being the largest market for its models.

The company offers a variety of scooters, from ultra light models to heavy weights. Prices range from $ 500 to more than $ 4,000, depending on the model. With such a large market, electric scooters have a bright future. Given that they do not require gas, they are an environmentally conscious alternative to gas-consuming vehicles. With a wide range of accessories and the ability to charge quickly, e-scooters are a great way to reduce gas bills.

The advent of electric scooter sharing services is another great way to persuade consumers to buy an e-scooter. Market research has shown that it is a great way for many consumers to get excited about riding an electric scooter. And walking through traffic is like feeling like a teenager again! As an added bonus, fluidfreeride offers a large selection of electric scooters and electric bikes. And to sell electric scooters in an e-commerce site as technologically advanced as its e-scooters, fluidfreeride has taken the lead.

The Fluidfreeride Horizon electric scooter is a stepping stone to portable commuter scooters. This has more power and a nice fear factor. Regenerative brakes and rear brakes are other features of this electric scooter. With a color screen and remote control options, you can control the features of your scooter. You can also customize your ride with cross-control and zero start enabled.

The Fluidfreeride e-scooter is one of the growing categories of electric vehicles. Although the e-scooter market is still small, the company is focusing on businesses in Boston. Bolt e-scooters offer ride-hail and shared scooters. With the Bolt 5 e-scooter, a 34-mile route and a 60-month life expectancy, Bolt expects to sell more e-scooters than ever before.

Julian Fernau has been working at Proctor & amp; Bet in Europe and the Americas, and finally landed in Miami, where it launched Fluidfreeride in 2018, a store that is fully geared towards the growing e-scooter category. Although an e-commerce operation with a full set of e-scooter explanatory videos and virtual demos, Fluidfreeride (fluidfreeride.com) has brick exhibits in Miami and Brooklyn. It also provides online and in-store customers through Miami and Brooklyn service centers, as well as a third-party repair network in the U.S. We talked to Fernau about how Fluidfreeride got started, what’s going on in the scooter market. and how to build a fast-growing omnichannel business in a new category.

What is the history of Fluidfreeride?

In 2018, I think I went through what most of our clients go through, which is when I first tried Bird and Lime when they arrived in Miami. At the time, it was exciting, and people were walking down the street. I got on a [rented] electric scooter with my wife, and that’s when I had a moment like that, and I realized that electric scooters aren’t just for kids. I think it’s still a bit wrong about the category.

Then we tried to buy one, and it was impossible. There were one or two offers on Amazon, and those sold out quickly. There were few independent retailers, but even then it was difficult to judge what we should buy, and whether what we would buy was reliable. I had a few contacts in China and I had already tried a bit of third-party sales on Amazon, looked at different suppliers, asked for a bunch of samples, and finally decided to follow that path. We bought a container and created a website.

The first website was a testament to the concept, and we sold some models, but even though they arrived late, we were able to deliver 100 pieces before Christmas that year. We only carried two models. But that’s when we came up with the strategy we’ve been following ever since, which is to differentiate ourselves by offering a wide portfolio of different scooters, and educating customers on what they need to know so that they can choose which scooter to choose. right for their specific application. And then the service that comes with owning an electric scooter.

Why e-scooters exactly; why not include other electric vehicles such as electric bikes, skateboards, Segways and the like?

I think you need to pay attention to what you are doing to be good. A year ago, I asked for some samples of electric bikes from the customer and we had credibility. But then we picked up on technology and the lack of capacity of the electric bikes we hadn’t built over time, as we did with scooters, so we decided not to focus on the growing market. good.

The same goes for Segways and single-wheelers. Scooter is a unique category and I think it will be second only to electric bicycles as a means of transportation. They’re easy to ride: you don’t have to be a skateboarder, and basically anyone who puts them on an electric scooter can go. That’s why I think it’s a big enough category that deserves full attention. And there’s a wide range if you look at our portfolio: the cheapest we sell is $ 500 and the most expensive is $ 4,500, and that’s still only part of the market we choose to operate. On Amazon, you can get it. -scooters are $ 200, and at the other end are models worth $ 9,000. So I think the category is big enough to focus on that and then do well.

Given the ubiquity of rental scooters, why not rent them all? Why is the property suddenly increasing?

Rented scooters, of course, have a great purpose in the inner city, and serve as a driving test for people to try out scooters. Companies like Lime and Bird have helped create the category. But people quickly realize that if they want to use it every day, it can be quite expensive. Even if it’s only two miles or 20 minutes a day, it can add up to $ 200 a month, so you might buy a $ 500 scooter from us and use it every day.

So what is the range of e-scooter products you sell, and which ones or what types of riders?

Brands don’t necessarily have to decide who a scooter is for, because each brand tends to give a bit of space. In terms of creativity, you have these classic scooters that are comparable to the rental types, such as Fluid and INOKIM, and are between $ 500 and $ 1,000. These don’t go that far, with limited power and ride quality, but they are very portable.

As you go up in segments, you get more power, sometimes a second engine that allows for faster acceleration and top speed. The stacks are bigger, so you have more autonomy. And then there’s the quality of riding that many people buy when they buy a scooter – the quality of the suspension, the type of tires – and that’s important. If you only walk two miles a day, for example, in Manhattan, and partly on the sidewalk, then it doesn’t matter so much. But if you use your scooter, for example, to get six miles from Brooklyn to Manhattan, you’re not going to rent a scooter-type model because it will shake you up and not allow you to ride in traffic. at its lowest peak speed.

Most of the business we do is in the upper segments, we are quite specialized and we also offer scooters that look like a larger version of a rented scooter, with a larger engine. These scooters from manufacturers like APOLLO and Mercane allow you to travel longer: they have the same form factor, but they travel at 30 miles per hour and the board is wider, so you can relax. And on top of that there is a twin-engine segment with a more advanced suspension that allows it to be carried on the tracks. In New York we have customers using off-road scooters for the back streets. These allow you to simply slide and, for example, allow an electric bike to pass in front of you, because you can cut off traffic, pass and then cut. You need that strength to speed up even at these higher speeds. .

And then there’s the upper end: what we call an expert. These scooters – Kaabo Wolf Warrior and NAMI Burn-E-2 Max – run at 60 miles per hour with a range of 90 miles. We try our best to encourage customers to buy these if they have no experience. Yes, there is an extra level of ride quality, downhill suspension on mountain bikes that let you slip no matter what the condition of the road. And on an electric scooter, 60 miles per hour feels like a car at 200 miles per hour; so this segment is more for fans: instead of using it for commuting for people who really want to have fun on skateboards.

What are the largest electric scooter markets in the United States, and where do people ride 60 miles per hour?

Our biggest market, where about 20 percent of our business is created, is New York City, which is very dense and urban, with a lot of roads. The Bay Area is generally large, as are San Diego, Los Angeles, and Orange County. Interestingly, Miami, where we live, is not so good for scooters, despite being a big city. The roads are bad, there aren’t a lot of sidewalks, and there aren’t consistent sidewalks, so all those starting $ 500 and $ 600 main scooters aren’t suitable for commuting, say, between traffic and five miles. cars. And that’s why Miami scooter is a bad city.

In addition to inland cities, we sell many of our largest machines to rural areas because we can have fun with them. There is less traffic, the roads are probably in better condition and there is less traffic. We tend to sell larger vehicles that can be used for off-road riding, similar to off-road mountain biking, to people living outside of cities.

As for the 60 mph scooters, these are also for city applications, especially if you don’t need to take the train, but if you have to do 20 miles a day to work, which makes this type of scooter ideal, you can get a 50 mile commute. And walking at 60 mph doesn’t mean you have to walk that fast.

Here are three things you can do to help keep the store afloat.

First, choose the right category. The electronic scooter market is hot, and rental scooter companies are getting to know more categories because of their presence and basically allowing people to try out. Second, invest in SEO early on because it’s expensive to get traffic, so getting good positions in Google searches is ultimately the only way to make it sustainable. And third, invest in early customer service. We don’t see anything as a temporary sale; we see it as a long-term customer experience. Customers may want to start with a small scooter and then, six months later, they want to go faster and have fun so they can upgrade. But this is only valid if the first experience is positive for us.

Is there anything in your business that didn’t go as well as you expected and did you learn?

In 2019 we had to organize a call for one of our biggest products. We noticed that the brakes were starting to fail. It’s a new category and with some manufacturers, especially if they are out of the factory, we are often the only ones who put up the safety flag. We had to replace it with 2,000 caliber customers, and it was a big expense when we didn’t have much organization.

What we learned was that before we introduced a new product, we did our homework. Everyone always tells you, well, this is the best product we’ve ever had, and it might be the perfect sample, but the first 100 pieces you deliver really tell you what’s going on in the production line. This has changed the way we evaluate products before we put everything in and buy large quantities to launch.

Fluidfreeride is launching a new ultra-portable e-scooter under its brand name. Mosquito Fluid ($ 899) is now available for bookings (see video below).

[This conversation has been edited for length and clarity.]

Tom is the editor-in-chief of Dealerscope.

This week’s SEO question comes from Hrvoje in Osijek, Croatia, who asked:

“Hello, we want to add a couple couples to our main website for daily news and album updates every day.

Is this bad for the SEO of our website?

Is there anything we need to know or do for SEO? Thank you for your help.”

At some point in their career, every SEO expert has learned to complain about these – usually for different reasons.

Let’s start with the real answer to the question before we dive deeper into the loop.

There is nothing harmful to SEO about using a news cylinder on a home page.

If done right, they can help your SEO.

Mistakes, however, can be a major headache.

News Slider Considerations for SEO

Whether the disk will help or hurt your SEO depends on how it is calculated.

Coding Tips For Sliders

If you are using a powerful ajax type widget to load content on a click or any type of delay, scroll, or any other user activity, it may not be visible to the search engine.

Search engines do not take on “tasks” such as clicking or scrolling, so they will not see any content that is dependent on them.

If the developer puts all of the content into a single object (DOM), then it will not be a problem for search engines.

They will see all the contents of each disc at the same time and will give an account as they see fit.

There are many ways to code it like this and many plugins that do it automatically.

There are a few things to keep in mind when it comes to sliders.

Using Headings In Sliders

One of my favorite animals is the use of headlines in them.

Often, slider plugins or developers will calculate them in such a way that they break the rest of the site’s script, which sometimes creates a problem with checking your capabilities.

In fact, there are a number of accessible topics with headlines that you will need to consider outside the boundaries of this post.

Slider Usability

The main problem with sliders is that most people do not use them.

We read a lot of hot map and clicked on the client website throughout my career.

The same mindset always emerges: People work harder with whatever the old slide in the slides was, but almost no one clicks to feed a slide show or interact with content more than the first slide show.

Sliders are a great political compromise – it allows everyone to access their important data in one place – but in reality, most users do not get involved with them.

Now, I have never done this search for a news site, only branded ones. So please read your own.

I think the news site will have different results.

As for whether or not you should worry about it for SEO, my best advice is to simply enter the requests that all the elements in the filter must be loaded in the DOM with the site, not loaded strongly depending on the function useful – and you will do well. da go!

Photo courtesy: VectorMine / Shutterstock

In a move that should boost the digital marketing industry in London, Brainlabs bought SEO agency Distilled. Founded in 2008, the London-based SEO agency boasts a team of more than 60 professionals and focuses on technical SEO. Distilled is known for its SearchLove conference and consulting approach to technical SEO. Brainlabs’ acquisition of Distilled marks the beginning of a new chapter in the company’s development.

The acquisition also brings the services of User Conversion, a leading CRO company based in Manchester. The agency has a portfolio of blue online retail clients, including Boots and BrewDog. Brainlabs will be able to cross-sell to current customers and generate interest from new ones. The purchase is expected to allow Brainlabs to expand its geographical footprint and serve as an ideal platform for cross-selling.

The company will add another agency, Hanapin, to its global team of 70 people. Hanapin will be integrated into Brainlabs over the next few months. The company reaches 60,000 digital marketers through its PPC Hero blog and through virtual tops. The purchase came after Brainlabs received a minority investment from Livingbridge last year. The new acquisitions will broaden the agency’s global footprint and increase its digital service capabilities.

Brainlabs is one of the fastest growing agencies in Europe. Founded in 2012, it has expanded from two hundred to four hundred people in eight years. His latest reports reveal that he earned 1.7 million PS of profit and generated 15.7 million PS of revenue. Brainlabs has clients such as American Express, Eastpak and others. The company’s goal is to reinvent the marketing industry by creating an ecosystem of brilliant customer-focused teams.

In addition to the SEO agency, the digital marketing company has acquired two other companies. Fanbytes will retain its name and will eventually be included in the Brainlabs. The acquisitions also contribute to the supply of Brainlabs influencers. The company was founded in 2012 by former Google advertising consultant Dan Gilbert. Since then, the company has expanded with acquisitions, including Hanapin’s performance marketing agency, Distilled SEO expert and CRO User Conversion expert. Another acquisition is Molzi, which will focus on marketing with Amazon’s full service.

Brainlabs is taking over the specialized SEO agency Distilled, as it wants to become a large advertising agency.

The Independent Media Performance Store said the purchase would allow Brainlabs to offer SEO skills it did not have before. Brainlabs sold a minority stake to private equity last year and has ambitions to grow through acquisitions and become “the world’s largest advertising agency.”

Distilled, founded by school friends Will Critchlow and Duncan Morris, is described as an “online marketing agency” with 60 employees in offices in London, New York and Seattle.

As part of the business, Distilled’s Optimization Delivery Network, a technology product for testing and learning for SEO. will secede and become independent under the new name SearchPilot.

According to the financial disclosure at Companies House, it had nine Distilled employees prior to the takeover of share options. Critchlow and Morris owned a large majority (over 80%) and the rest were management and early employees.

Distilled is believed to have a consultative approach to technical SEO and has established his international SearchLove conference in London, New York and San Diego.

Founded and founded by CEO Daniel Gilbert in his parents’ attic in 2012, Brainlabs has a vision to build an agency model without silos and departments, but with “brilliant, customer-focused teams.” Gilbert, who left Google to set up a store, wants to use a scientific approach led by automation to disrupt the market industry.

Gilbert said: “I love Distilled and I can’t wait to work with him. I have admired Willa and his team for many years and I truly believe that together we can provide a more complete service to both our clients and help promote both companies to another level . “

Raulf joins the SE Position to provide an in-depth presentation on why Micro-SEO Strategies is a new search engine optimization engine.

May 9, 2022 / PRZen / DENVER – Boulder SEO Marketing, Denver’s premier SEO agency, announced today that Chris Raulf, its Founder & amp; Leader, affiliated with Ukraine-based SEO platform SE Position hosting webinar theme Outrank Any Competitor with Micro-SEO Strategies.

Scheduled for Tuesday, May 10, 2022, at 9 am PDT, the webinar with in-depth advice on the concept and practice of “Micro-SEO Strategies”, is a very effective SEO approach developed by Raulf. More information and registration for the complimentary webinar is available by visiting https://seranking.com/webinars/outrank-any-competitor-with-micro-seo-strategies-no-joke.html.

The hour-long live event sets high expectations and does it deliberately. Aimed at experienced SEO and digital marketing professionals, the webinar is designed to give digital marketers of all sizes (and budgets) equal footprints in Google’s search results page. Speaking of several major solutions to Google’s search algorithm over the past few years, Raulf believes that (with the right approach) the existing algorithm leaves Google’s front page to take over.

“Using Micro-SEO Strategies, even small businesses can be at the forefront of major companies such as Amazon, Walmart, or Target on Google Search,” Raulf said. “This is not just another theory or concept – this is the approach we are actively implementing for our customers. In the webinar, I will discuss how we have helped smaller barware e-commerce websites than the major online markets.”

The webinar aims to prepare subscribers to apply their new knowledge as soon as possible. To assist them in this journey, Boulder SEO Marketing will provide and decorate webinar subscribers with templates to assist in this process.

This is not the first time that Raulf and SE Position have crossed paths. Based in Ukraine, SE Position has continued to work through the turmoil and uncertainty generated by Russia’s entry. Advocate and critic Vladimir Putin, Raulf sees the company’s resilience as an example of human skill and resilience.

“I don’t just see them as business people – these men and women are my friends,” said Raulf. “And, of course, the platform itself is excellent and I can recommend this amazing SEO tool.”

With Boulder SEO Marketing With offices and training facilities in Denver and Boulder, Colorado, and Los Angeles, California, we are proud to offer the most effective SEO service packages and high-rated SEO training courses at all levels. Businesses around the world rely on our SEO solutions to promote lead generation and sales from their websites. Try our free site testing tool to see if you can benefit from our SEO solutions.

Follow the full story here: https://przen.com/pr/33457304

In its annual list of digital marketing agencies, 10seos.com has recognized companies that have set an example and are committed to continuing the success of their customers. The best companies in the field are a mix of full-service agencies, boutiques and freelancers. Some focus on content marketing, others on social media. In order to be recognized, these companies have shown excellent results in many industries.

In addition to experience, top digital marketing companies have been registered and have been operating for at least five years. While hiring an inexperienced marketing team can backfire, hiring a highly qualified marketing company will ensure your success. Stability is another factor to consider when choosing a marketing company. A company that has been in business for some time is likely to have acquired the techniques and methods needed to make a lasting impact on the customer’s business.

The NoGood team includes growth hackers, creatives and data scientists who help grow iconic brands. The company’s expertise includes B2B, DTC and SaaS. The TechCrunch community recently named “Verified Growth Marketing Expert Agencies”. Another cutting-edge digital marketing company is SEO Brands, a global data-driven growth agency with offices in San Francisco and London. Whether you are looking for a top quality agency or a comprehensive marketing strategy, Crowd will definitely help you succeed.

Thrive Digital Marketing Company was selected as one of the top ten companies. The award-winning company has been recognized for its work on customer campaigns such as Eat Natural and UEA Outreach. In addition, their work has been recognized for their excellent design and project input. In addition to winning the prestigious 10seos.com Digital Marketing Company of the Year award, the team has won numerous other accolades, including a gold medal for innovative advertising campaigns.

Among Canada’s Digital Marketing Company of the Year, SEO Plus has won numerous awards for outstanding work in the digital marketing industry. The company creates and manages a comprehensive online marketing strategy for its customers. It focuses on sales strategy, generating leads and growing the company. The team is known for its transparency, diligence and results-oriented approach, making it one of the best digital marketing agencies in Canada.

Publicis Groupe is the second leading advertising agency to become one of the best digital marketing companies of the year. It is known for offering a wide range of marketing services and its name is synonymous with excellence in digital marketing. This advertising agency is focused on combining business insight with new technologies. Its services have won the title of the best digital marketing companies in 2019.

Bird Marketing Limited is a customer-centric marketing agency that has been in the market for seven years. This agency prioritizes exceptional customer service and focuses on organic and paid marketing strategies. The agency works on all types of projects and each project is worth at least $ 1,000. The company employs more than 200 people. You can view the full list of winners at 10seos.com.

IBM iX is another well-known digital marketing agency. The company is one of the largest in the world, with revenues estimated at $ 5 billion in 2019. In addition to digital marketing, the company offers full-service digital solutions, including game design, web development and e-commerce. It also offers branding campaigns to mid-market companies. Its team of highly qualified professionals helps companies gain market share by providing innovative services.

In addition to the award-winning work, these companies were also able to garner a number of awards. The company, founded by Peter Mayer, has expanded its team and recently appointed Michelle Edelman as the agency’s president. The agency is a partner of the Cloudways Agency. Streamlining workflows is one of its core values, and Josh Mayer will continue as the company’s creative leader.

SAN DIEGO, Jan 13, 2020 / PRNewswire / – 10seos.com, global research & amp; The Digital Marketing Review Agency has published its annual 2019 list of digital marketing companies.

The list represents digital marketing companies around the world that have made the greatest contribution to increasing the popularity of various companies digitally through SEO, SMO, Google Adwords, online marketing and many other similar services.

Adam, head of marketing at 10seos.com, said: “As soon as we announced the upcoming list for the 2019 digital marketing company and opened the application process, we received a huge response that was 30% more than last year.” The link received about 175 applications, from which they have filtered out about 30 profiles that are eligible to be on this popular list.

Here is the list of digital marketing companies for 2019:

10The link follows a very strict and calculated procedure for listing companies, which includes profile completion scores, reviews, & amp; various others. You can also view the ranking of the best SEO companies here.

It is a global overview portal for the digital marketing industry. The portal not only helps companies showcase their skills, but also helps customers meet the best company for their marketing needs.

In a very short time, this portal has become a favorite of companies of all sizes, as it gives all good people a fair opportunity to introduce their company.

10seos.com is run by VirtuousReviews LLP, a private entity that provides both product and service reviews for global companies.

Link building is an essential part of search engine optimization. To earn backlinks, you need to connect with influencers and websites in your niche to establish your content and business as a trusted source. The link prospecting and outreach process may seem overwhelming, but there are many tools to help.

Link prospecting tools are available to discover influencers and develop valuable relationships. Some backlink tools review the links of your competitors for opportunities you may be missing, analyze the quality of your inbound links, and help you remove links that harm your search rankings.

Here is a list of tools for link building.

Link Building Tools

Ahrefs is an advanced link-building platform popular with SEO professionals. Ahrefs is the fastest backlink crawler in the industry and offers the most extensive index of live backlinks in the world (over 14 trillion), making its site explorer a top tool for backlink research. In addition to a backlink checker, Site Explorer can also do organic and paid traffic research. The Pages section lets you quickly determine which pages on a target website have the most backlinks and social shares. Use Ahref’s link intersect to find sites that link to your competitors but not to you. The Domain Comparison feature lets you compare the backlink profiles of up to five different domains. Price: Plans start at $ 99 per month.

Hunter is an email finder and outreach verification tool. Quickly find email addresses of any company name or website, locate the verified email address of any professional and run cold email campaigns. Hunter integrates with popular CRM, email, and automation tools. Price: Free for one email account. Premium plans start at $ 49 per month.

Link Prospector is an outreach prospecting tool for link builders and content marketers. Create new campaigns, select report types, do current research and get perspective reports. Link Prospector has 16 report types, including content promoters, accessible journalists, professional organizations, expert interviews, and more. Price: Plans start at $ 47 per month. There is also a pay-as-you-go plan.

BuzzStream is a tool for researching influencers, managing relationships, and making efficient outreach. Use BuzzStream to build lists and pitch influencers. Browse prospect lists, add contacts, and automatically find contact information and metrics. Upload a list of URLs, and BuzzStream automatically detects contact information, website statistics, and social metrics for you. Send personalized messages without delivering efficiency. Manage your relationships and share notes and progress with your team. Price: Plans start at $ 24 per month.

Majestic is one of the most significant link databases, with various tools to help link analysis. The Trust Flow tool analyzes the quality of links, while Citation Flow scores based on the number of links. The Visibility Flow Score helps editorial-style links to high trust flow pages. With a score that shows where a website is positioned compared to the best sites in over 800 categories, Majestic’s Topical Trust Flow illustrates the relevance of a website. The Flow Metrics History Tool lets you see how each domain has developed its authority over time. Price: Plans start at $ 49.99 per month.

NinjaOutreach is a tool for finding influencers and managing outreach campaigns on social media. Search website and blog database, write outreach templates, plan email campaigns, and track results using built-in CRM. Sort results by domain authority, page authority or number of backlinks. Access to a database of emails and contact information of High-Authority Influencer Leads. Run analysis of link building with competitor links, broken links, guest post and resource links, expert roundups, infographics, and more. Price: Plans start at $ 155 per month.

Pitchbox is an influencer outreach and content marketing platform for brands, publishers, and SEO agencies. Access full-stack prospecting with over 20 different prospecting options, ranging from SERP-based importers to native integration campaigns with top SEO tools. Quickly discover contact details for bloggers, webmasters, and influencers. Customize any outreach email to your target audience without manual input and automatically follow up with unanswered prospects. Contact for prices.

HARO (Help and Reporter Out) connects journalists with expert content sources. HARO distributes more than 50,000 journalistic questions each year. Its pitching process allows authorities to find topics related to their expertise or industry and allows journalists to spend more time writing rather than sourcing. Use HARO to establish your knowledge and tell the story of your brand. Price: Free. Premium plans start at $ 19 per month.

Mailshake is a tool for running outreach email campaigns on a scale. Identify top leads so you can focus on the ones that convert. Use split testing to see what works best by testing different versions of your outreach emails. Contact thousands of prospects simultaneously with personalized email campaigns, fully automated tracking, and proven templates. Price: Plans start at $ 44 per month.

Linkody is a simple and inexpensive tool for link building, research and campaigns. Get quick insights on your progress, and see results over time on top metrics. Gain insights into competitors’ strategies. Quickly identify and reject broken links. Get complete reports on your backlink anchor text and keywords. Receive email notifications about new links or status changes. Price: Plans start at $ 14.90 per month.

Moz Link Explorer is a search engine for links. Understand why your page or website ranks where it is in the search results by reviewing and monitoring inbound links. Compare the makeup of your competitors link profiles, see where they earn links, and how. Find out who is linking to your competitors and monitor when your content gets links or loses. Find broken links on your site. Reduces the number of spammy links pointing to your site and increases quality links. Price: Basic link info is free. Premium plans start at $ 99 per month.

Monitor backlinks helps you identify relevant, high quality sites to contact for outreach and link building. Stay updated when new links appear on your site. Reach out to high authority sites to develop relationships. Look at competitors’ keywords and backlinks and use them for reverse engineering. Easily filter broken links and generate a rejection list for submission to Google. Price: Plans start at $ 25 per month.

JustReachOut is an outreach platform to help generate backlinks and press releases. Use the PR Outreach Tool to build a targeted list of journalists and influencers looking for stories in your niche. Instantly find journalists looking for experts, podcasts in your niche, unlinked brand names, broken links, and more. Send places and manage all your outreach. Price: $ 99 per month.

Ontolo helps you gain perspective for link building from more than 80 sources. Upload prospect lists from other prospecting sources, including Moz, Ahrefs, Majestic, or even a personalized list. Ontolo’s personalized parser gives you more information about each prospect, including contact information, social media accounts, pages, and tracked and untrained outbound links. Price: Plans start at $ 97 per month.

LinkAssistant is a tool for link building and link management. Choose your research technique from the ten most effective prospecting mechanisms. Look at the value of prospects by looking at factors such as domain authority and age, Alexa, and social media metrics. Contact link prospects directly from the app. Use email templates for any type of outreach. Track activity and run regular link checks to make sure your purchased links are not removed, switched to no-follow or set the wrong anchor. Contact for prices.