SEO

DataBank Expands Capacity of SAN1 Data Center in San Diego

To further expand its presence in San Diego, the data center provider is expanding its facilities in Texas and Houston, adding more than 300,000 square feet of elevated floor space and 42.5 MW of critical IT load. This expansion will further support the growing demand of blue customers across various sectors. The data center will have direct access to public clouds, including AWS, and more than 30 fiber networks.

DigitalBridge, the controlling shareholder of DataBank, is financing the transaction, investing about $ 80 million of its balance sheet in the company. Once the acquisition is complete, DataBank’s SAN1-San Diego data center will be one of 65 facilities across the country, naming 2.0 million square feet of elevated-floor data center space. This agreement will accelerate the company’s quarterly NOI in the third quarter of 2021 by about $ 34.8 million.

The SAN1 San Diego data center is located at 12270 World Trade Drive, San Diego, CA, USA. The SAN1 San Diego Data Center will be able to host more than 400,000 servers. The facility has 88,000 square feet of swollen floor space for colocation and 2 MW of power. DataBank’s San Diego facility is HIPAA certified and a Privacy Shield data center and is HIPAA compliant. The data center also offers SSAE-16 Type 2 and HIPAA compliance.

SAN1 San Diego is DataBank’s premier enterprise-class merger, connectivity, and managed services facility. The expansion of the SAN1 data center will add an additional 40,000 square feet of elevated floor space and two megawatts of critical power to the facility. The SAN1 data center is a carrier-neutral interconnect center, offering several options for high-speed Internet access.

DataBank’s presence in the SoCal market continues to grow. Today, the company announced the expansion of its San Diego Data Center facility, SAN1.

DataBank adds more than 40,000 square feet of elevated floor space, nearly tripling the data center’s current space. The expansion brings the total capacity of the site to 60,000 square feet. A second phase to the expansion is planned and anticipated to add four additional megawatts, bringing the site’s total IT capacity to 7.5 MW.

“DataBank originally acquired this legacy Kio data center site. Customer demand was already there at the time, and the region continues to gain the attention of start-ups and tech companies looking for access to key markets. We see this as a great opportunity to meet customer needs. who rely on first-class IT infrastructure to gain strength in the San Diego subway – DataBank Vice President of Construction Tony Qorri

DataBank’s premier World Trade Data Center facility, SAN1, is a carrier-neutral interconnect hub with access to 10+ on-site carriers and many Internet, fiber, interconnect and interconnect options. The Level III facility also has security measures that include two-factor biometric authentication, video surveillance, 7x24x365 employee security, a hand trap, CCTV, and bulletproof glass in the lobby.

Please visit www.databank.com for more information or check out their news page for the latest announcements for more information.

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ASP ‘leads the way’ creating SEO friendly events websites – EN

ASP is an industry leader in the production of customized websites and search engines, said a top SEO expert after measuring their performance.

ASP Chief Technical Officer Dan Pacitti called on SEO masters Max Your Web to undertake a full SEO audit of ASP systems.

SEO expert Jon Monk concluded that they are now creating the smartest SEO websites in the exhibition industry.

Pacitti said: “We know that marketing budgets have been reduced across the industry, which means

Promoting shows through free SEO is fast becoming key to successful event marketing campaigns. “So to help clients with their online reach, we got leading SEO expert Jon Monk from Max

Your website, to come and look under the cover of ASP, to make sure that our website is completely

SEO is smart. ”

After ASP acted on Monk’s findings, he now rates ASP as a leader in high value manufacturing

quality SEO websites in industry exhibitions and events.

Monk said, “SEO is fast becoming critical to the success of large and small companies with events,” Monk commented.

Chatmeter is Recognized by G2 as an Industry Leader With Multiple Awards in Spring 2022 Report

With recognition from G2, Chatmeter is on its way to becoming a leader in the reputation management industry. With the help of data-driven solutions, Chatmeter helps businesses deliver the groundbreaking customer experience. In addition to receiving this award, the company recently completed an Audit of Service Organization Control (SOC) 2 conducted by PKF Muller, a global professional services firm. These audits confirm the security of the data and information, as well as the policies and procedures in place to ensure compliance. This is essential for customers because they have confidence in the company’s data security management practices.

G2 Reports are based on comprehensive customer feedback, customer development and peer-to-peer product comparisons. These reports are intended to help companies find the right technology solutions for their needs. Chatmeter has been recognized for its ease of setup, low boarding and high adoption rates. Chatmeter is proud to announce the recognition of its success!

As a leader in local search marketing and reputation management for multi-site businesses, Chatmeter recently launched a Google Q&A as part of its Social Suite. With this feature, marketers can improve their local ranking, consumer engagement and voice search. The company will continue to expand its award-winning social networking and SEO services. In the spring of 2022, Chatmeter will be recognized by G2 as an Industry Leader with multiple awards

Multi-Location SaaS Company Emerges from World’s Largest Technology Reporting Market

G2, a renowned peer-to-peer business software review platform and marketer, has once again recognized Chatmeter as a leader in multi-site brand reputation management with 30 badges and awards in its Spring 2022 Report By tracking, analyzing, and comparing brands and services, the G2 Quarterly Reports are built through extensive customer feedback and satisfaction surveys, consumer trends, peer-to-peer product comparisons, and market research. Winners are determined through a rigorous scoring process with end results designed to help companies find their perfect technology and software solutions.

Chatmeter G2 Leadership and Award Recognition

Chatmeter was ranked # 1 as “Most Implementable” in the “Enterprise Local Marketing” category based on ease of installation, integration, and high user adoption rate.

Online reputation management software is defined by G2 as a product that allows “businesses to monitor online user reviews and promote positive experiences through online review platforms.” Chatmeter has been named the leader in online reputation management software in every market category, solidifying the company’s authority in the industry:

Chatmeter has also been recognized in the Local Marketing space highlighting the software developed to help businesses reach potential buyers on their site through increased brand visibility and a superior CX.

The company has earned recognition as the Momentum Leader of Online Reputation Management of Spring 2022 – an award given to growing technology companies with outstanding user satisfaction ratings, a large online presence and strong growth in use.

“These awards highlight the impressive work that Chatmeter does to provide a compelling solution for a wide range of customers in many industries,” said Collin Holmes, CEO & amp; Founder of Chatmeter. “It’s always been our goal – to help companies improve their reputation and create revolutionary customer experiences that create brand loyalty and increase revenue.”

In addition, Chatmeter has received “High Performer” designations in a range of enterprise, mid-tier, and small business categories for Local List Management, Local Marketing, General Local SEO, Social Media Management, Social Media Analytics, and Locator. of Store.

Learn more about Chatmeter reviews on G2 for a closer look because Chatmeter is the industry’s most reliable local search and reputation management platform.

About G2 As the world’s leading business solutions review platform, G2 relies on more than 680,000 user reviews to guide better purchasing decisions. Business professionals, buyers, investors and analysts use the site to compare and select the best software and services based on peer reviews and synthesized social data. Every month, more than a million people visit the G2 site to gain unique insights.

About Chatmeterâ & # x20AC; & # x2122;

Get Content Crawled & Ranked Faster: 5 Expert Tips [Webinar]

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Live questions and answers give you the opportunity to discuss your specific situation.

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Consumer Search Trends Increase in March, According to New Rio SEO Findings

Data from more than 170,000 GBP listings saw a substantial increase in travel and consumer spending in March.

, /PRNewswire-PRWeb/ — Rio SEO, a leading provider of all-in-one local marketing platforms proven to increase online visibility, released a nationwide consumer search behavior last month revealing the first consecutive increase across all verticals in total searches, total views business listings, and total clicks on month-to-month (MoM) business listings in 2022.

Hotel and healthcare brands experienced the biggest gains in Google Search trends month-on-month. Hotels experienced a 27% increase in total views, a 31% increase in total searches, a 17% increase in website conversions, and a 31% increase in clicks for directions, MoM. Additionally, healthcare brands experienced a 24% increase in total views, a 27% increase in total searches, a 22% increase in website conversions, and a 28% increase in clicks for directions.

According to Park Hotels & Resorts, occupancy for forty-eight Park hotels across the country was up 63%, a substantial increase of more than ten percentage points compared to February, continued Rio SEO’s findings. Group bookings for the remainder of 2022 tripled in March, increasing by 200,000 rooms per night, up from about 63,000 rooms in February.

The eight verticals studied collectively experienced an increase in local search behavior from month to month, on average as follows:

“We saw the impact of the omicron variance lessons as nearly every vertical and metric improved from the downward trend during January and February,” said Ryan Weber, director of client success, Rio SEO. “One of the biggest improvements across all verticals was clicks for directions, which shows that consumers are willing and able to engage directly with shopping, dining and travel. Additionally, March typically sees an increase in travel and dining out with spring break and March Madness.”

In addition, Rio SEO reviewed year-on-year trends, seeing continued increases in list views and searches across most verticals. Hotels, service businesses, fast food restaurants, health care brands, and sit-down restaurants collectively saw increases in both total searches and total views. Collectively, the verticals look at:

“Rising prices for essential items such as food, energy and travel costs may have contributed to the year-on-year decline seen in retail search metrics,” Weber added. “It will be interesting to see how local search and spending trends are affected in the coming months by inflation, volatile oil prices, and rising interest rates. The economy has seen a lot of momentum recently and consumer confidence appears to be underpinned by strong employment growth. . We have high hopes that local businesses will be able to thrive throughout 2022.”

To view the full analysis, or to request a demo of Rio SEO’s comprehensive local marketing platform, visit RioSEO.com.

About Rio SEO Rio SEO is the leading local marketing platform for corporate brands, agencies and retailers. Rio SEO’s Open Local Platform provides multi-location organizations with a comprehensive and seamlessly integrated suite of turnkey local marketing solutions and reputation management tools – Local Listings, Local Pages, Local Reviews, Local Ranking, Local Reporting and Local Managers – proven to increase brand visibility in all search engines, social networks, map apps and more.

Founded in 2006, Rio SEO ranks among the largest global providers of patented local search automation solutions and SEO reporting tools, driving business from search to sales for corporate brands worldwide. Hundreds of corporate brands and retailers rely on Rio SEO’s innovative technology and local marketing expertise to drive measurable and motivated online traffic to their local websites and to physical stores. Rio SEO currently serves Fortune 500 companies across a wide range of industries, including retail, finance, insurance, hospitality and more. For more information, visit rioseo.com or follow @rio_SEO on Twitter.

Chelsea Alves, Rio SEO, 858-529-5005, [email protected]

Becoming An SEO Consultant: Skills, Career Outlook & Tips For Success

An SEO consultant is a search engine optimization expert who works outside of normal contract work.

For example, they may be self-employed and work with their clients or an existing group but not as employees.

They may be responsible for a variety of tasks ranging from holding and closing contract negotiations, as well as SEO.

And while there are some advantages to having different functions and the freedom to spend only on the projects you want, SEO consulting also has its drawbacks.

This column will help you understand what to expect before choosing a professional SEO consultant.

Are SEO Consultants Employed Or Freelance?

U.K., the answer is more complicated. The term “SEO consultant” can also describe the job title of a working SEO that does not necessarily reflect the hierarchy or administrative responsibilities.

Such as “SEO Expert” or “SEO Consultant.”

This could also be how self-employed people with side mobility and full-time jobs present themselves.

However, it also means an independent contractor like the U.S.

Projects vs. Multiple Clients

An SEO consultant may choose to work with their clients and the only person working in SEO.

They may also choose to take contracts within their existing team, such as adding additional support to the business SEO team.

Running Your Own Business

The main difference between being a professional SEO consultant and any other type of SEO is that you will work on your business.

As an independent contractor, you manage your contracts, fulfillment, and financial obligations / taxes.

Essential Skills

What are the key skills you need to become a successful SEO consultant beyond being a good SEO professional?

Below is an overview of the basic skills of developing an independent SEO contractor, other than on-page, technical, and off-site SEO.

Budget Management

It may be used to manage your role budget budget to ensure customer hours are met or to verify the profit and loss of your department.

However, additional, unexpected costs may increase when working as an independent.

This means you need to manage your budget quickly, or there will not be enough money left over at the end of each month to take home a paycheck.

There may be ad-hoc costs, such as initial legal advice, and ongoing costs such as having an accountant.

With every marketing guarantee, cost of hosting and website development, these are beautiful tools that we all love to use. You will pay them in full.

If there are no deep pockets of an institution or brand behind you, all your business expenses will come from the money you managed to earn as a consultant.

Time Management

While every job requires a time management degree, becoming an SEO consultant means turning multiple boards at once.

There is also a lack of structure, support, and tools to play a role.

As a result, time management is a more important skill than ever.

There will be non-moving business times as legal and financial requirements and calls from stakeholders that other team members cannot cover your absence.

Delivering your invoices on time can be the most important part of your career as a consultant.

The amount of admin you need to get time for will increase. You will need to sort the receipts and update the budgeting software.

You will need to submit your financial details to create your payroll. Then there are emails and meetings.

However while you have a working SEO, expect more as a consultant.

To be successful, you will need to be very good at planning your time.

Pitching And Closing

From marketing your skills to controlling and connecting with a new client, you will need to be able to manage the entire cycle of success in a new job.

There will be no business development team to support you, so you may need to prove your skills satisfactorily.

Even if you are a business SEO, I can tell you from first hand experience that some of your business leaders will come from your site even if you first come up with an “SEO consultant” in your area.

You will also need to be an expert in marketing yourself in other ways.

This means getting as much customer leads as possible through social media, events, and word of mouth.

Not only do you need to get out of potential customer leaders, but you will also need to change them effectively. That means working on the playgrounds, negotiating fees, and checking out stops.

Contract Negotiations

While you may have a standard contract form, expect future customers to go through a sharp tooth comb.

This can also increase your price proposal and service level agreement.

Part of being an SEO contractor is the need to negotiate contracts.

There may be a certain level of compromise, especially if you want to work with small businesses with a limited budget.

When looking at the long term over the next six to 12 months of your contract, you will need to be able to predict how these concessions will affect your profitability and quality of life.

A customer may want to work on your proposed hours for less money, which lowers your average level.

They may also expect you to respond to emails outside of your suggested working hours.

While it may seem interesting to agree on these modified terms to secure revenue, but in the long run, they may not benefit your business growth.

Understanding Of Financial And Legal Responsibilities

Being an SEO consultant means being your boss, owning your business, and the interest and freedom it brings.

However, it also means that you are solely responsible for ensuring that you comply fully with the law.

This means understanding the business rules that apply to you in your state or country, but also, if you have customers in other parts of the world, understanding how their rules affect you.

For example, the European GDPR (General Data Protection Act) governs the control of personal data.

Even if you are not in Europe, you may still be subject to these rules if your customers are.

How you store information about your customers will need to comply with these rules.

As a consultant it means no one above you is taking this responsibility.

It’s you. You may be able to get advice from solicitors or accountants to help you make informed decisions, but the disadvantages are all yours if they are poorly advised.

Stakeholder Management

Another important skill is managing good stakeholders.

This includes up-to-date communication, invoicing payments, and checking customer expectations.

As a consultant, your stakeholders are not just your customers.

They are your accountants, solicitors, suppliers, and other consultants you work with.

In large business, these stakeholders tend to communicate with different team members; department of finance, general manager, marketing team, and account managers.

As an independent, you are the only contact.

The needs of the client and the needs of your accountant are very different, but both will require priority.

Learning how to manage more stakeholders than you have learned will greatly improve your success as an SEO consultant.

Fitting In With Teams Quickly

You will not be given a long climb as an SEO consultant.

You must show value to your customers from day one. This can be a difficult skill to develop.

There will be hope that you can immediately return the investment, although you will need to learn about their processes, processes, products, and industries.

It’s not just about understanding business; you need to reasonably meet your new friends.

When you work closely with other members of your client team, what they think about your work ethic and personality can positively affect the length and return of your contract.

Demonstrating ROI

When you join a new company as an employee, you are more likely to have a trial period – a few weeks to months where the company assesses your fitness and potential.

If done well, it will be time for you to work with your manager to fill in any gaps in your knowledge and develop a training plan to ensure you are a good start for the company.

As an independent SEO, you will not get this.

Instead, you may have a breach of contract or simply the client’s option to terminate his recurring monthly contract if they do not like your work.

A skill you will need to develop in advance as an SEO consultant indicates the return on investment in working with you.

This means understanding what you are expected to deliver and making sure it is possible.

There, you will need to report back to your success on these goals.

Resilience

PsychologyToday defines resilience as “psychological quality that allows some people to experience life’s problems and return at least as before” and is a skill to develop.

As a consultant it can be boring.

In a month you may have a lot of work to do and wonder when sleep will be an option.

For others, you are nervously watching your emails, and you want the proposal to be accepted.

The stability of the workflow you achieve can be slow to build.

Then, in the middle of the night, a global catastrophe could cause them to dry up. One thing you seem to be short on contract SEO is for sure.

An important skill of an SEO consultant is perseverance.

Recovery When a customer suddenly terminates his contract or there is a competing dispute, it is a challenge.

Even when everything is going well, there will always be a need to look for invoices after 60 days.

She can sometimes feel overwhelmed.

Personal Branding

There is something in the SEO consultant not only selling their services, but also selling the dream to work with them personally.

As a consultant, you will be the same as going out for a job interview every time you get a job. Your client will need to believe that you are the best candidate for the job.

This may start well before the field match.

Appropriate for many consultants is to be well-respected in the industry in which the word of mouth produces leadership for them.

Instead of spending a lot of time and energy on marketing, they have customers coming to them.

Some of the most successful SEO consultants have chosen a factory and become experts.

When they do, they can choose who to work with and charge a fee that reflects the value they bring.

If you are looking to become an SEO consultant, it can help you understand your local market, the needs of businesses that might work with you, and what you can do to attract them.

This can mean finding a space to stick with your market. It could mean after all the small businesses that need all the SEO support.

Whatever you want to achieve as a consultant, you will need to be good at presenting your knowledge, skills, and values outside of a promising start.

Salary Expectations

You may have a good idea of what salaries look like in your country and region, but what about the value of SEO contractors?

Recently, Search Engine Optimization conducted a paid survey looking at SEO industry data points.

The results of the independent professionals were particularly interesting.

Search Engine Optimization found that independent SEO consultants earn less than $ 34,000 a year on average.

Survey respondents who identified themselves as independent had significantly less than two years of experience. This will significantly divert their income.

With this in mind, take the stated average salary of an SEO consultant with a pinch of salt.

Yours may be higher depending on location, years of experience, and specializations.

In the U.K., Glassdoor says independent SEO can make £ 31,540 a year (approximately $ 41,000).

What you choose to charge for each project or hour will greatly affect how much you spend at home each year.

You also need to consider how many hours you want to work each week. Together this will help you determine how much you can earn per year if your customer load is full.

Additional Costs

It is important to remember that you will also need to deduct the cost of running your business on a net income.

This can include items from team membership to taxes and insurance.

Helpful Certifications And Experience

One of the biggest things about getting an SEO skill is that there are very few barriers to entry.

You do not have to have a college degree or a governing body to join.

Meanwhile, there is little for future clients to use to measure how good SEO is.

Because of this lack of regulation in the industry, there are no standard certificates or certifications to prove your competence.

Instead, you may need to share your experience with potential customers in other ways.

Demonstrable Experience

The best way you can show that you are an expert in your field is by showing your expertise.

Unfortunately, many customers may have similar years of industry experience. This is not always the case.

Experience in Special Projects

The consultant may have made 20 web moves during their three years in the industry because they worked for an SEO agency.

Another contractor may have done only one in their five years in the industry because they were working on a single brand house.

Clients looking for SEO support for migrating to their next website may well look to a consultant who has worked in the industry for five years.

They may mistakenly believe that many years of experience equate to better performance.

If you are looking to set up a website migration project, an SEO consultant, you will need to be able to demonstrate your unique experience in the SEO phases on which the project depends.

Another aspect of your experience that you will need to present is the industry in which you have worked.

For some customers, knowing that their consultant understands their market, their customers and their products will be important.

If you have worked in various industries, show them their marketing and products.

If you have worked in limited and straightforward areas, you can talk a lot about the depth of experience.

You may find it helpful to show that you have a lot of knowledge about these particular industries which would make your education more attractive to new and faster clients.

If you have been in the SEO industry for some time, you have probably encountered forums and topics where inexperienced SEO experts have landed their first clients and are now asking veterans how to do SEO.

This is not a situation you will benefit from being in.

If you manage to land a client whose SEO needs are greater than you can meet, it is likely to cause concern for both parties.

As a consultant, you will need to learn to quickly identify the scope of a possible project and decide if you have enough knowledge and experience to manage it.

Awards

As mentioned, there is no management team that oversees SEO practice, which can validate the consultant’s ability to perform SEO.

However, there are many awards and rewards programs that somehow serve as a proxy for this.

Rewards accuracy is a hotly debated topic in SEO circles.

However, the success of one indicates that you have been independently sentenced to perform a highly effective and efficient job.

Case Studies

Providing past work examples in the form of case studies can help future clients feel confident in your abilities.

Sometimes it can be difficult to exclude former customers from using their data, so you may need to hide a bit.

Make sure you have permission to share any details, especially if it comes from the work you did before you became a consultant!

Recommendations And References

As much as you may need to provide a new recruitment role, having judges available to future clients can help them understand what it will be like to work with you.

Having several current or former clients who are happy to provide references can benefit the consultant.

Platforms like LinkedIn also allow you to request and receive tips that can go a long way in trusting your work.

In addition, although it is not neutral, the written tips on your site may help convert potential customers.

Certifications

While there is no standard SEO certificate that is acceptable, several tools, agencies, and organizations offer search engine optimization.

Choosing to take their training and exam to get a degree may seem daunting if you have been in the industry for many years, but it can help you prove that your current knowledge and understanding have reached a certain level.

In addition, qualifications in the following areas such as analysis, data science, and programming can all help you demonstrate your unique skills.

Consider specific SEO certificates and tools focused on analysis.

These can show customers that you can use their equipment-free without additional training.

Who Hires SEO Consultants And Why?

There are many types of agencies that will contract with SEO consultants. It can be their only SEO resource or to complete an existing group or list of freelancers.

Small Businesses

Small businesses that are unable to afford their internal resources often contact SEO consultants.

SEO consultants often have lower costs than agencies and may be cheaper to work with. This can be an attractive alternative to cash organizations.

Rounding Out A Team

Brands with an existing SEO team can use contractors to reinforce their tools or fill in specific professional gaps.

For example, brands looking to appear on Google Discovery for the first time may want external advice on how best to do this if their internal team lacks experience.

Filling A Temporary Gap

There may be a need to increase resources during busy times or to cover long vacations for existing staff.

If an employee leaves the union, the counselor can fill the gap when hiring a replacement.

Whitelabel

Some agencies may not have an SEO product but want to work with a consultant to provide existing customer service.

They may also want to test the waters as adding SEO to their services will work before hiring staff to cover it.

Counselors can provide support without the cost of hiring, training, and staff benefits.

Assisting Agencies

Like the types that need temporary help in busy times, the agency may need an extra member of their team to complete a staff vacation, a career gap or to consult with specific industry projects.

Agencies can often offer resume consultants for this reason.

Support With Hiring

An excellent project that you may find yourself ready to do as an SEO consultant is recruitment support.

So instead of filling the skill gap yourself, you can become a hiring consultant for working SEO professionals.

For organizations that do not have, or are very small, SEO teams, it can be difficult for the hiring manager to know enough about SEO to make a wise decision.

Counselors can bring their expertise to the writing process.

They may also recommend job descriptions, review CVs, and even conduct interviews.

Setting Up A Department

In addition to helping with writing, SEO contractors may also help create a scrapbook.

This can be the case when a team is needed, but high-level professional recruitment proves difficult or very slow.

An SEO contractor may be contributing to the creation of the department and will be able to lead up to a senior and consistent staff.

Considerations For Becoming An SEO Consultant

Finally, there are many things to consider when moving from work to contract work. It can be free and fun action, but it can also be risky.

No Boss

When you become an SEO consultant, you will trade in the global structure of independent companies.

This includes not having a manager.

Legal And Financial Implications

You will need to follow the rules, taxes you pay, and additional expenses to become a consultant that you will need to be aware of.

All of this can affect your finances.

Pick And Choose Projects

SEO consultants have a great deal of freedom to decide who they want to work with and projects.

Pitch For Work

You need to improve your business pipeline, including creating leads and ultimately replacing them. This is likely to mean negotiation and contract negotiation.

Set Your Own Fee

Although it is mostly based on the type of client you want to work with and the market you are working on, you will decide how much to take.

Benefits

Depending on where you work, the differences in the employer’s employment rights and your rights as an independent contractor can vary greatly.

In addition to the legal rights you may be granted as an SEO-employee, there are also additional benefits offered by your employer.

You Only Get Paid If You Issue Invoices

There is no “benefit” to this.

It is basically one of the most difficult aspects of SEO consulting.

If you cannot work for some reason, such as illness or vacation, you will not be able to get a job. If you do not pay for a job, then you will not be paid.

Unlike work that may still give you if you can’t work, that won’t be something you get from an independent SEO consultant.

If you can’t send an invoice, or worse, you do, but are not paid, you may have trouble making your paycheck.

Conclusions

The daily working life of SEO consultants may seem like the same for SEO experts who work in terms of work.

However, there are often additional complexities beyond the SEO performance that can make some of the prospects dreadful.

Taking the plunge into the free SEO world can be liberating, however. There is great freedom to choose what you want to do and when.

Some choose to put their thumbs up for consulting on their regular job (if allowed by the employer)

This can help with the learning curve in running a business during occupational safety.

You may not be motivated to quit your job, but it is always best to keep an eye on the market. You may not want to be an SEO consultant but you need to write one.

Visual image: PureSolution / Shutterstock

Consumer Search Trends Increase in March, According to New Rio SEO Findings

Data from more than 170,000 GBP list sees a substantial increase in travel and consumer spending in March.

, / PRNewswire-PRWeb / – Rio SEO, the leading provider of all-in-one local marketing platform in an attempt to increase online visibility, unveiled last month’s national consumer search behavior which revealed the first consecutive increase in all verticals in total searches, total business listing views, and total clicks on month-to-month (MoM) business listing in 2022.

Hotel and healthcare brands have seen the biggest increase in Google Search trends month after month. Hotels saw a 27% increase in total views, a 31% increase in total searches, a 17% increase in website conversions and a 31% increase in clicks for directions, MoM. In addition, healthcare brands saw a 24% increase in total views, a 27% increase in total searches, a 22% increase in website conversions, and an increase of 28% in clicks for directions.

According to Park Hotels & amp; Resorts, occupancy for forty-eight Park hotels across the nation was up 63%, a substantial increase of more than ten percentage points compared to February, which continued Rio SEO’s findings. The group’s bookings for the rest of 2022 tripled in March, an increase of 200,000 rooms per night, from around 63,000 rooms in February.

All eight verticals studied collectively saw a month-on-month increase in local search behavior, averaging the following:

“We are seeing the impact of the omicron variant lesson as almost every vertical and metric has risen from the downward trend during the months of January and February,” said Ryan Weber, director of customer success, Rio SEO. “One of the biggest increases across all verticals was clicks for directions, showing consumers that they are willing and able to personally engage with shopping, food, and travel. In addition, March typically sees increases in travel and food outside with the break of spring and March Madness. “

In addition, Rio SEO has reviewed trends from year to year, and has seen continued gains in listing views and searches in most verticals. Hotels, service businesses, fast-service restaurants, healthcare brands, and seated restaurants have collectively seen an increase in both total search and the total opinions. Collectively, those verticals saw:

“Rising prices for essential goods such as food, energy, and travel costs may have contributed to the year-over-year decline seen in retail search metrics,” Weber added. “It will be interesting to see how local search trends and spending are affected in the coming months by inflation, volatile oil prices, and rising interest rates. “The economy has seen a lot of momentum recently and consumer confidence appears to be backed by strong jobs. We have high hopes that local businesses will be able to thrive in 2022.”

To view the full analysis, or to request a demo of Rio SEO’s comprehensive local marketing platform, visit RioSEO.com.

About Rio SEO Rio SEO is the leading local marketing platform for business firms, agencies and retailers. Rio SEO’s Local Open Platform provides organizations in multiple locations with a comprehensive and seamlessly integrated collection of turnkey local marketing solutions and reputation management tools – Local Listings, Local Pages, Local Reviews , Local Rankings, Local Reporting and Local Manager – has been shown to increase brand visibility across search engines, social networks, mapping applications and more.

Founded in 2006, Rio SEO ranks among the largest global providers of local search automation solutions and patented SEO reporting tools, leading the business from search for sales to corporate brands worldwide. Hundreds of enterprise brands and retailers rely on Rio SEO’s innovative technology and local marketing expertise to drive motivated, measurable online traffic to their local websites and in physical stores. Rio SEO currently serves Fortune 500 companies in a variety of industries, including retail, finance, insurance, hospitality, and more. For more information, visit rioseo.com or follow @rio_SEO on Twitter.

Chelsea Alves, Rio SEO, 858-529-5005, [email protected]

The journey from journalism to SEO marketing expert

Sidharth Iyer is an SEO marketing consultant who has worked in marketing for over a decade. Born in India, he immigrated to Canada five years ago, became a full citizen before we spoke last month. Below is a transcript of our discussion.

How did you come to be in marketing? What was the path that brought you here?

I started as a journalist in the broadcast, entertainment and technology space in India in 2013. I then moved into corporate communications. And it was only when I landed in Canada as a refugee in 2017 that I had the opportunity to switch to sales. I see the face of the full face in terms of SEO skills. So I just promoted myself to be an SEO expert and an SEO consultant. And I have continued to build effective work as an SEO expert for the past five years now.

I don’t think I changed a lot of things from what I was doing when I was a journalist, which was the first time I became a storyteller.

What I like about SEO is that I can rely a lot on data to actually report and earn purchases for many things. Things that other stakeholders may not be aware of, being with content strategies, being with collaborative strategies. It is easy to get this buy-in based on the ability to show them that we are in X, if we do Y and Z we can reach this place in that time. It is a matter of being able to inform people well so decisions are made based on known methods. I also enjoy the fact that I am still getting involved and working together. As I did as a journalist, all I was doing was looking for a source, meeting people, getting these interactions.

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What are your biggest challenges?

The hardest part is tying success to all the activities that I and all the members of the various organizations do. Most manufacturers miss the last touch or the first touch in terms of data collection so we have some kind of clear understanding of it. Like, then, this is the first source that actually causes interaction, and this is where the lead closes at the end of the touch. We do not have the data to really tie up how channels perform and relate success or failure in this regard.

What changes have you seen in marketing as a result of the pandemic?

There is more focus and energy on developing organic matter as a channel for organizations because they see the value of current. It is not a matter of “just throwing in the canoes and getting those guides,” because that would be a temporary result. Given that investing in content strategies, SEO strategies will further serve them in the long run. I also think a lot of organizations are now evaluating podcasts and videos as a process. They allow them to have a voice and are seen as a mentor rather than just selling their products or services. These are radical changes that I have seen because of the disease.

Next reading: Converseon uses predictive analytics for discussion data

About The Author

Constantine von Hoffman is the managing editor of MarTech. A former journalist, Con covers business, finance, sales and technology for CBSNews.com, Brandweek, CMO, and Inc. He was the city editor of the Boston Herald, a news correspondent at NPR, and wrote for Harvard Business Review, Boston. Magazine, Sierra Leone, and many other books. He was also an accomplished comedian, who was given speeches at concerts and plays on everything from Totoro’s neighbors to dice history and board games, and was the author of the true magic book John Henry the Revelator. He lives in Boston with his wife, Jennifer, and has either several or a few dogs.

Planet Based Foods Announces Launch on Amazon.com

In case you haven’t heard of it yet, Planet Based Foods is a global marketer of plant-based meat substitutes. The San Diego-based company, founded in 2019, is a pioneer in clean meat alternatives. The company’s curated hemp-based products cost just $ 29 apiece and come in several categories including snacks, drinks, and baked goods. They can be sent anywhere in the world.

To get started on Amazon, Planet Based Foods has partnered with Omni ePartners, a full-service Amazon marketing company focused on increasing product knowledge and increasing sales. They will build the company’s Amazon website, create premium content, and handle ongoing marketing including SEO / SEM research, art ad campaigns, and hard-to-do logo practices. Planet Based Foods is excited to start selling its products online and will be working with Omni ePartners to launch on Amazon.com.

The Amazon Fresh Plant-Based product line includes patties, sausages, burger patties and chicken nuggets. Each product contains 21 grams of protein per serving, and Amazon plans to expand its lineage throughout the year. Amazon Fresh Plant-Based products will be available at participating grocery stores in March. Amazon plans to expand its plant offer throughout the year. A new store in California will open soon, offering its customers a special 20% discount on an alternative to plant meat in March.

In April 2021, Aplenty will debut on Amazon Fresh. Next year, the company plans to launch hundreds of Aplenta products, including baked goods, crackers, mustard and s’mores. Aplenty is a brand new product line focused on ingredients that are better for you. With a wider choice, it will be difficult to resist the tempting attractiveness of the brand.

The Plant-Based Amazon Fresh product line is also expanding to other grocery stores. The launch of vegan meat and dairy products by Amazon Fresh offers customers an affordable alternative to meat and dairy. These products qualify for SNAP-EBT and are therefore available to a variety of communities. Amazon Fresh is a huge leap forward for the industry and for those interested in plant-based products. If you’re wondering if Amazon Fresh products are for you, be sure to check out the full list.

As part of its expansion into the US market, Amazon has also introduced a new brand of conscious everyday products called Amazon Aware. The line offers products made of recycled polyester, ingredients of biological origin and other sustainable sources. They are also carbon neutral and under Amazon’s Climate Pledge Friendly program. And as part of its efforts to help refugees, Amazon has made a commitment to support the local communities in which they live.

, / CNW / – Planet Based Foods Global Inc. (CSE: PBF) (OTCQB: PBFFF) (FRA: AZ0) (“PBFG”, Planet Based Foods “or” Company “), a San Diego-based sustainable food startup pioneering, pure, nutrient-rich, plant-based alternative for Meat, is proud to announce the company’s launch on Amazon.com, the world’s largest retailer.

Planet Based Foods global logo (CNW Group / Planet Based Foods)

A handcrafted selection of Planet Based Foods innovative hemp products is now available for purchase from the company’s Amazon store, including The Original Burger, Green Chili Southwest Burger, Breakfast Sausage Patty Hot, The Original Crumble, The Italian Sausage Crumble, and Variety Pack. Individual products cost $ 29, including free shipping, while the Variety Pack is $ 69.

As part of its go-to-market strategy, Planet Based Foods has partnered with Omni ePartners (“OeP”) as a broker, a leading full-service Amazon agency focused on increasing product awareness and increasing online sales. OeP will be committed to building and optimizing the company’s Amazon website, creating top-quality content, and providing ongoing marketing support through SEO / SEM research, creative ad campaigns, and other effective branding practices.

“The launch at Amazon – the world’s largest e-commerce retailer – is a very exciting milestone in the company’s growth,” said Braelyn Davis, president and CEO of Planet Based Foods. “Like Google, today’s consumers are using Amazon as their product finder to buy, and our presence on the platform will have a big impact on increasing brand awareness, meeting sales targets, and continuing to drive customers to Planet Based Foods.”

More information on the Company and the listing transaction can be found in the Company’s statement at www.thecse.com and in the Company’s profile at www.sedar.com.

To review Company information and subscribe to automatic email alerts for future news and public submissions, please visit the Planet Based Foods website at www.planetbasedfoods.com.

PBFG, through its San Diego, California subsidiary, Planet Based Foods, is a producer of sustainable plant-based meat substitutes. Planet Based Foods was founded in 2019 in San Diego, California. All Planet Based Foods products are 100% vegan, with the mission of building a better food system by providing people with hemp formula superfood products to support our planet in the future.

President, CEO and Director

Certain statements in this press release are forward-looking statements or statements (collectively, “forward-looking statements”), including those identified by the phrases “anticipate”, “assume”, “believe”, “plan”, “estimate”, “expect”. “intend”, “may”, “should” and similar phrases as they apply to the Company or its management. Forward-looking statements are not historical facts, but reflect current expectations about future results or events. This press release contains forward-looking statements. These forward-looking statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Such statements are based on current expectations and various estimates, factors and assumptions, and involve known and unknown risks, uncertainties and other factors. Such statements and information are based on numerous assumptions about current and future business strategies and the environment in which the Company will operate in the future. The company is not responsible for updating or revising forward-looking information to reflect new events or circumstances, unless required to do so by law. Readers should not overly rely on the Company’s forward-looking statements.

The Canadian Stock Exchange is not responsible for the adequacy or accuracy of this press release.

For more information, please visit: www.planetbasedfoods.com or contact: [email protected]

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Local B2B SEO: The Complete Guide For Local Businesses

When we hear the term SEO site, we often think of the plans and techniques used in local stores or B2C businesses to boost their online visibility and drive traffic to their front-end store.

Thus, there are also B2B businesses, which may or may not operate from a specific location, for example, a realtor vendor.

These types of businesses have similar, albeit slightly different, problems for their customers to find and connect with through live search.

The overarching goal of the SEO site for any B2B business (like B2C affiliates) is to establish itself as a trusted authority for all topics related to products and / or services within a designated service area.

Therefore, businesses need to present themselves as efficient, trusted role-players in the community that create real value for their customers and the community as a whole.

You can use local SEO techniques to improve visibility in local map pages and organic results.

Below are a few of the best ways to think directly to B2B.

Start With The Basics

Every SEO project, local-oriented or otherwise, should start with a solid foundation.

This means conducting a comprehensive web presence test or SWOT analysis for on-site and off-site optimization testing, whether it is a new or well-established business.

The full guide includes:

The performance of each of these exercises should be a key focus for the elements that form the basis of your performance routine.

Leverage Schema

One of the most important aspects of site SEO tactic is the use of local business schema or HTML markup to determine the quality of information selected by search engines.

Based on schema.org, which governs the use of schema,

“On-page markup enables search engines to understand information on web pages and provides rich search rewards so that it is easier for users to find relevant information on the web.”

Business schemes can be used to create business addresses, hours, departments, and reviews, and to translate into similar system displays within the organic and map search results.

Here is an example of setting up a local business address and other information:

Screenshot from search [commercial real estate Barrie], Google, April 2022

One can be used schema to mark questions and answers in the FAQ section of a business website, indicating the location of a professional business.

Questions and answers posed in this way may appear to be ambiguous clues to the search results.

Image from search [what is a real estate transaction], Google, April 2022

Schema can be a powerful and often overlooked tool that can block business visibility and content at the top of search results.

Optimize Your Google Business Profile

The Google Business Profile (GBP or former Google My Business page) is an important element in local SEO. It enables Google to allow for business presence in its service area.

Every business can take over and view its location, it must be a real address, even if its business with customers is not legally done at the address.

The GBP enables the business to provide all relevant information, including business hours, website links, sections, products, services, logos, images, and / or videos.

Profiles should be as complete as possible.

Google recognizes that not all businesses are conducted in designated areas and offers a number of B2B components that such businesses can operate.

Screenshot from search [commercial real estate Barrie], Google, April 2022

The GBP also provides an important place for consumers to provide business analysis, the value of which is discussed below.

Beyond the initial adjustment of your GBP, it can and should be the way you interact with your local clients.

Fortunately, set up a proper shipping cadence once a week.

Regular posting of events, promotions, or all the information helps to improve the visibility of site searches as Google favors active businesses.

Don’t Nap On Your NAP

The NAP stands for Name, Address, and Telephone Number, representing the unique individual business and value from a local SEO perspective.

In particular, pay attention to the reality of the NAP wherever it appears on the Internet, from the company’s website to the GBP and within local directories or other business-reflecting sites.

Google and other search engines cross all of these NAP scenarios and reward those businesses that maintain a consistent and accurate profile.

Pro Tip: A quick and free way to start managing your NAP by simply searching for your company name and checking search engine results on everything your business and its NAP says.

Manage Your Local Listings

Another important feature of a business site is its visibility within the registration areas.

There are a variety of free and paid, in-house, split directory sites businesses that can store records.

Here, too, it is important to maintain the same NAP information.

As such, many directories enable advanced descriptions, including product or service information, images, promotions, or other items designed to guide the generation.

As with your GBP, it is more defined and completes your content better.

Many of these guidelines also give clients the opportunity to provide reviews, which should be considered and monitored accordingly.

Use the pro tip over to see the directories. Many paid account management solutions will also find and optimize all of your business records automatically and enable you to monitor and manage them on a regular basis.

An in-depth analysis should include pointing your first specific keywords to search results pages for any relevant directories.

Those who are well placed should be particularly interested as they, by definition, are considered competent and authoritative in the eyes of search engines.

Ask For And Respond Promptly To Reviews

Online customer surveys have become the most common and most reliable source within the current B2B customer journey.

Depending on the study, customers request a review before purchasing any from 70% to 95% of the time.

I’m sure we’ve all done it in our personal or professional lives.

These surveys, in turn, have implications for business location searches and map visibility.

Therefore, it is important to encourage your customers to provide reviews through the platform of their choice, even if you can and should lead them to your GBP first, as it will hold significant weight when it comes to Google ranking.

In addition, it is important to respond to any reviews as soon as possible, especially if the survey is considered flawed.

Business responsiveness reflects its organization, customer service, and overall business viability.

Some studies have even shown that consumers are more confident and can work with business-solved businesses.

Become The Local Expert

You may have heard the phrase “content is king,” and there is no greater truth to this than in B2B SEO. As mentioned earlier, the ultimate goal is to make Google your business more authoritative and more relevant to your products and services.

Google offers rewards for high-quality and high-quality organic visuals, an important benefit of internal marketing.

While it may not be easy, at the site level, there is a great opportunity to become an expert and always create the right, high-quality solution that suits your customers’ needs on an individual shopping cycle.

Design your website, blog, or other content such as instruction or promotional videos, as a go-to for customer quiz and answers in your workplace.

Therefore, keywords you use in your internal content should include local notices, for example, “real estate systems in [the area]” or “renting office space in [the site].”

The same should link back to your first site product and service pages, where appropriate, to further increase their overall capabilities.

All content must work together to guide customers through their initial search for a solution.

Engage With The Community

One way to establish authority within a community or workplace is to be an active participant.

Other ways for a business to function with its environment include:

In each case, highlight and promote your participation in these events through your business website and / or social media facilities.

Where possible, also look for opportunities to get inbound links to relevant pages of your website from any affiliate organizations.

These signals are important for search engines as they help to further strengthen your site presence.

Mind Your Competition

Before you evaluate your competitors, you need to know them well, which can sometimes make it clear when it comes to online competitions.

Once you’ve created the top keywords you want to find, use them to understand which of the competing tomatoes are always appearing in the search results, especially those that are beyond you.

You can do a website design and internal ordering to understand how these competing websites can outrun yours.

You can also check your competitor backlink profiles to see if there are any websites that have found relevant, high-quality links that you do not have.

Lastly, pay attention to what they do and the frequency of your internal marketing cadence.

As mentioned, the goal is to establish your business as a local professional, and this can take some effort if others are on the same path.

B2B Requires H2H (Human To Human)

Final evaluation of your site’s authority and visibility falls into your customer’s commitment to your business through their search, visit, use, share, and review practices.

The onus is on you and your business to make sure you provide your customers with content, feedback, products, and a level of service that makes them come back to more and tell their friends and colleagues about you.

Search engines detect and position local businesses that offer unique results and establish trustworthy, trustworthy people.

Featured Image: Kachka / Shutterstock