March 2022 Consumer Behavior Hotel Search Trends
SAN DIEGO (PRWEB)
April 20, 2022
Rio SEO, the leading provider of an all-in-one local marketing platform proven to increase online visibility, released last month’s national consumer search behavior, revealing the first consecutive increase across all verticals in total searches, views total business listings and total clicks on a business listing month-over-month (MoM) in 2022.
Hotel and healthcare brands saw the biggest increase in Google search trends month over month. Hotels saw a 27% increase in total views, a 31% increase in total searches, a 17% increase in website conversions, and a 31% increase in clicks to directions, MoM. Additionally, healthcare brands saw a 24% increase in total views, a 27% increase in total searches, a 22% increase in website conversions, and a 28% increase in clicks to get indications.
According to Park Hotels & Resorts, occupancy at Park’s forty-eight hotels across the country increased 63%, a substantial increase of more than ten percentage points compared to February, supporting Rio SEO’s findings. Group bookings for the remainder of 2022 tripled in March, an increase of 200,000 rooms per night, up from 63,000 rooms in February.
The eight verticals studied collectively saw a month-over-month increase in local search behaviors, with an average of the following:
“We are seeing the impact of the omicron variant lesson as nearly every vertical and metric rose from the downward trend during the months of January and February,” said Ryan Weber, director of customer success, Rio SEO. “One of the biggest increases across all verticals was clicks to directions, exemplifying that consumers are willing and able to engage in person to shop, eat and travel. Additionally, March typically sees increases in travel and dining with spring break and March Madness.”
Additionally, Rio SEO reviewed year-over-year trends and saw continued gains in listing and search views across most verticals. Hotels, service businesses, quick-service restaurants, healthcare brands, and table-service restaurants saw increases in both total search and total views. Collectively, those verticals saw a:
“Increasing prices for essential goods such as food, energy and transportation costs may have contributed to the year-over-year declines seen in retail search metrics,” Weber added. “It will be interesting to see how local search trends and spending are affected in the coming months by inflation, oil price volatility and rising interest rates. The economy has seen a big boost recently and consumer confidence appears to be supported by strong job growth. We have high hopes that local businesses can thrive throughout 2022.”
To view the full review or request a demo of Rio SEO’s comprehensive local marketing platform, visit RioSEO.com.
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