Data from more than £ 170,000 entries boosts the decline in consumer travel and spending in February.
SAN DIEGO (PRWEB) March 28, 2022
Rio SEO, a leading provider of a comprehensive local marketing platform that has been proven to increase online visibility, announced last month’s national consumer search behavior revealing mostly continuing downward month-on-month (MoM) search trends in all eight industries studied.
According to the University of Michigan, consumer sentiment has fallen by almost 8% since January, improving Rio SEO findings. The biggest drop in the monthly month was recorded in the retail industry, where retailers saw a 20% decrease in total searches, 25% in total clicks, 36% in call clicks and 29% in website clicks. .
U.S. News reports that consumers have lost confidence in the U.S. economy as inflation concerns begin to weaken expectations for the future. Furthermore, as the Omicron variant continues to wane, consumers are beginning to approach social life that includes consumption and travel.
The hotel industry was the only vertical that experienced a monthly increase. Hotels increased 5% in total views, 4% in total searches, 8% in total clicks, 13% in call clicks, 10% in website clicks, and 6% in directions clicks.
Service and finance, healthcare, seating restaurants, fast food restaurants, the retail and multi-family industries together have seen a decline in local search behavior including:
“The decline in overall local metrics from month to month is likely due to the long-term impact of the omicron variant and the shorter month,” said Ryan Weber, director of client success, Rio SEO. February has historically been considered a mild month for search engine activity in most industries, as winter continues and travel plans for the summer have yet to be made. interact with friends and family in public places. “
In addition, Rio SEO has reviewed trends year after year, noting a steady increase in the number of views and searches in most verticals. Hotels, service businesses, fast food restaurants, health and seating restaurants together recorded an increase in both total search and total number of views.
“Obviously, consumers are becoming more comfortable in public spaces such as airplanes, restaurants and medical offices compared to 2021,” Weber added. “Clicks for directions had an increase of 69% in the hotel industry compared to the previous year and 6% per month, stressing that travel continues again for consumers.”
To see a full analysis or request a demo of Rio’s comprehensive local SEO marketing platform, visit RioSEO.com.
About Rio SEO
Rio SEO is a leading local marketing platform for business brands, agencies and retailers. Rio’s Open Local Platform provides multi-site organizations with a comprehensive, seamlessly integrated suite of turnkey local marketing solutions and reputation management tools – Local Ads, Local Sites, Local Reviews, Local Ratings, Local Reporting and Local Manager – proven increase brand visibility on search engines, social networks, map apps and more.
Founded in 2006, Rio SEO is one of the largest global suppliers of local search automation solutions and patented SEO reporting tools, leading the business from search to sales for corporate brands worldwide. Over 150 corporate brands and retailers rely on Rio SEO’s innovative technology and local marketing expertise to bring motivated, measurable online traffic to their local websites and physical stores. Rio SEO currently serves Fortune 500 companies in a variety of industries, including retail, finance, insurance, hospitality and more. For more information, visit rioseo.com or follow @rio_SEO on Twitter.
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