Data from more than 170,000 GBP listings show a decline in travel and consumer spending in February.
, / PRNewswire-PRWeb / – Rio SEO, a leading provider of an all – in – one local marketing platform created to increase online visibility, released a national consumer search behavior last month that showed a largely oversized downward trend -months (MoM) in search trends across all eight industries studied.
According to the University of Michigan, consumer sentiment has fallen nearly 8% since January, boosting Rio SEO results. The biggest decline in MoM was in the retail industry, where retailers saw a 20% drop in total searches, a 25% drop in total clicks, a 36% drop in clicks to call, and a 29% drop in website clicks. .
US News reports that consumers have lost confidence in the US economy, with concerns about inflation declining in anticipation for the future. In addition, as the Omicron variant continues to decline, consumers are beginning to carefully embrace a more social life including consumption and travel.
The hotel industry was the only vertical that saw an increase in MoM. Hotels increased 5% in total views, 4% in total searches, 8% in full clicks, 13% on click to call, 10% on website click, and 6% on click on directions.
Local search behaviors declined in service and financial matters, healthcare, sit-down restaurants, fast-service restaurants, retail industries and multi-family combined, including:
“The ongoing impact of the omicron exchange and the shorter month is likely to decrease month-over-month aggregate local metrics,” said Ryan Weber, director of client success, Rio SEO. “February has historically been viewed as a soft month for search engine activity across most industries, as winter continues, and summer travel plans remain to be done. I have high hopes that in the coming months consumers will begin to increase activity through travel, indoor dining, and interaction with friends and family in public spaces. “
In addition, Rio SEO reviewed year – over – year trends, seeing continued gains in views and searches over most verticals. Total search and views increased in hotels, service businesses, fast service restaurants, healthcare restaurants and sit-ups.
“Consumers are clearly becoming more comfortable with public spaces like airplanes, restaurants and medical offices compared to 2021,” Weber said. “There was a 69% increase in click-through directions in the YoY hotel industry and a 6% increase in MoM, highlighting that travel is starting again for consumers.”
To view the full analysis, or to request a demonstration of Rio SEO ‘s comprehensive local marketing platform, visit RioSEO.com.
Rio SEO is the premier local marketing platform for enterprise brands, agencies and retailers. Rio SEO Open Local Platform SEO provides a comprehensive, seamless integrated suite of turnkey local marketing solutions and reputation management tools – Local Listings, Local Pages, Local Reviews, Local Ratings, Local Reporting, and Local Manager – for multisite organizations – created by growing brand visibility across search engines, social networks, map applications and much more.
Founded in 2006, Rio SEO is one of the largest global providers of local search automation solutions and patented SEO reporting tools, driving business from search to sale for corporate brands worldwide. Over 150 enterprise brands and retailers rely on their innovative technology and Rio SEO local marketing expertise to drive motivated, measurable online traffic to their local websites and into physical stores. Rio SEO currently serves Fortune 500 companies across a variety of industries, including retail, finance, insurance, hospitality, and more. For more information, visit rheseo.com or follow @rio_SEO on Twitter.
Chelsea Alves, Rio SEO, 8585295005, [email protected]
