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Good morning, Shoppers and no one likes germs.
Yesterday morning I found some little ants under my bathing suit. I went outside and threw one in my hand and washed it under the toilet. My daughter has been walking for a while now, so there is a good chance she will get and eat a bug. I felt relieved until my husband told me that the ant released a pheromone after smoking, and told the other ants where to find it… And I, in fact, invited some signs.
Those are the kinds of feelings this week on Google products. If you’re into SEO and PPC, it’s been weeks of bugs – one after the other. Search Console information was finally available yesterday after the bug was reported to have been almost six days without records for some businesses (more on that below).
And, Wednesday revealed the Google Ads outage bug “which caused some ads to suspend service temporarily. The issue has been resolved and nothing is needed,” the representative said. and Ads, Ginny Marvin.
While both of these issues have been resolved, gaps can be a real problem for marketers and the people and the people and partners they work with. It explains why dialogue is important – not just between customers and stakeholders, but between Google and marketers.
Carolyn Lyden, Director of Physical Research
- 1 Phrase and broad match keywords that are identical to a query are now preferred
- 2 Microsoft Advertising launches Marketing with Purpose Business attributes
- 3 Google Search Console performance reports are now back to normal
- 4 Search Shorts: Creative best practices for Google Ads, hot takes on keyword matching, and #SEOChat on strategy
- 5 What We’re Reading: Snap Scan shines new light on the company’s local discovery ambitions
Phrase and broad match keywords that are identical to a query are now preferred
When Google announced that it was expanding the match modifier to include general match modifier messages earlier this year, it told advertisers that a match modifier match similar to a query would still take over. priority, if it qualifies to fit. Going forward, broad games and phrases matching keywords will follow that same behavior, Google announced on Thursday.
In addition, the company has made available new details on how it is useful to compare keywords when a search matches a given keyword as well as when a search does not match another. the terms of the advertisement (shown above). Google has also indicated that understanding BERT’s languages can now understand the intent of queries and match them to keywords.
Why should we care. The language processing capability allows BERT to apply the meaning of words that may mean showing your ads for other relevant searches. Understanding how Google matches keywords can help you save time and better configure your ads. However, the removal of search terms that are not “important” remains a problem for the general public. Google has added some historical information for queries that generated impressions but no clicks, which can help, but publishers may miss important search data if the data collection is too broad and too small. the “importance” of questions drives a lot of traffic.
Google also recommended grouping keywords into niche search groups so that their ads come from the ad category they think they are: “Suppose your business offers food distribution, and your most popular search sushi and pizza sections.In this case, we recommend three ad sections so that you can customize your page layout and layout: one for ‘sushi delivery’, one for ‘pizza delivery’, and the third for the ‘supply of food.’ ”
Microsoft Advertising launches Marketing with Purpose Business attributes
New features from Microsoft Advertising allow businesses to express their commitment to “duty, how to compare the values of your brand with the values of your customers, and how to include your name,” this is the story from Vi Nguyen, Crystal Zhang, and MJ DePalma.
Promotional attributes can be selected from falling under four main categories: inclusion, environment, community / social responsibility, and ease of access. Within those categories, there are 32 attributes that a business can choose from. “These attributes can be set to standard design and used to customize advertising text and advertising products,” the announcement said.
Why should we care. “Knowing these value propositions is important for both your brand and your customers builds trust and inclusion. Understanding and communicating what your customers value in terms of marketing. In general, marketing implementation and engagement. The Theme in your ad is an important way for marketers to overcome barriers at critical times, and connect with people.It is a way to bring us together and emphasize the best aspects of your business, really.It establishes trust , increases love, and fosters loyalty, ”said Nguyen, Zheng and DePalma.
Google Search Console performance reports are now back to normal
Google Search Console reports now seem to be back to normal and these data have recently been revealed after experiencing significant delays over the past few days. Now, if you look at your performance report, you might see recent data from the last four hours, which is an old practice for performance reports.
Why should we care. We’re sure you’re all eager to capture your reports and pull down recent information. It not only affected the Search Console website, but also the APIs and communication data. And pull your recent data and track those statuses and click-through rates (and let your customers / partners know the information is coming back).
Search Shorts: Creative best practices for Google Ads, hot takes on keyword matching, and #SEOChat on strategy
Magic in the making: The 4 pillars are super creative. Google Ads has just announced its new best -of -breed platform. Check ane ii.
“Ladies and gentlemen, I’m giving a little more specific tweet than ever.” That’s the idea of Greg Finn on Google telling PPCers that “Keywords are now a good match.” If you like that, check out Julie Bacchini’s book on the topic.
Crystal Carter, SMX speaker and SEO expert, hosted the #SEOChat yesterday all about SEO guidelines. Get the community what to do on how to prioritize and communicate guidelines.
What We’re Reading: Snap Scan shines new light on the company’s local discovery ambitions
We tell local businesses whenever they need it on social media. Not only is it another source, but a place for enthusiastic fans to leave their positive reviews. Facebook is usually the best place, but Instagram can be a search engine for those small businesses that value photos to drive traffic to customers (think photographers and restaurants).
No one misses the party, Snap is sneaking into the local market with its new Scan feature – a “visual inspection tool that allows the world to be scanned and sold,” writes Mike Boland for StreetFight. This feature of artial reality (AR) uses machine learning and computer -generated magic to identify items you draw on your phone. It then directs you to the best option for buying that product.
So where does the village come from? This new shopping experience comes with many other location-focused lens features “such as Geofilters, Snap Map, Local Place Promote, and Local Lens,” Boland said. The AR option means that customers can find another option at your nearest store. AR and see the future of local SEO? Maybe not anytime soon, but there’s a chance it could help drive business for sales companies.
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About The Author
Carolyn Lyden is the Director of Search Engine Optimization for Search Engine Land and SMX. With expertise in SEO, marketing materials, local search, and analytics, he focused on making marketers ’jobs easy and important news and training topics.