Digital artist Blake Beus recently took a break from selling his digital designs to selling a digital strategy. Working for many years in the online business – from an SEO expert and digital marketer to a web developer, then chief engineer and chief technology officer – Beus felt increasingly lost.
“With each step, when I climbed the ladder of the company, I felt more disconnected. It was strange and difficult for me to determine. Afterwards, I knew that for me, there was more to it than just climbing a ladder. I wanted to change something, but I didn’t really know how to take the first step, ”said Beus. He felt he was losing the customer’s perspective.
So, he started his own business … customer-centric. Beus now offers its customers a roadmap for a journey it has already taken.
“I’ve made all the mistakes in the book,” he said. “I show people how to avoid them. But one thing I’ve learned is that failure is not bad; it’s just the way we learn. Failure is not permanent. Fear of failure is the biggest reason why more people don’t have their lives every day. I “I know it was true for me. But no more. That’s how I drew the line in the sand. Putting aside my confidence, I focused on things I know very well.”
Starting your own business has not been a smooth sailing, although it was worth it. Beus says he does about 17 “WTFs” a day on average, and with his wife at school and four adorable little ones, it’s not always easy. He was worried about being able to support them, and going from a successful high-paying job in an amazing company to starting from scratch was scary. This is part of what Beus offers its customers, step-by-step instructions.
Among other things, Beus offers webinars on social media management. “One of the things artists struggle with is publishing their message. They have this emotionally engaging art, but people can’t connect with it because people don’t know it still exists. I don’t feel like I’m actually teaching; I have “I feel like I’m just opening the doorways that already exist,” he told Beus.
However, this does not mean that he abandons design at all. In its SM3 membership (blakebeus.com/sm3), Beus offers 30 handmade – of course its – social media designs. He is inspired by Ogden’s background and often uses Ogden’s colors and photographs in his designs.
Beus said, “I started studying Photoshop in the 90s because I taught it in high school. It was an hour that I thought would be fun, and I’ve almost used it ever since. “
In the past, his creative outputs have included photography, videography, drums, guitar and graphic design. “I’m doing these things to some extent, but they’re not my main focus right now.” Beus says he is not currently showing any of his artwork in his shop, although it will change in the future.
“Creating full-time art is a difficult proposal. In many ways, our economy is not designed to allow our greatest to explore their creative side. For many, art is always a side issue. And here I am. I use my creative skills to come up with smart advertising campaigns, create web designs for customers, and teach others how to see growth on the web so they can get more out of their business. “
Being a monarch inspires him too, he says. “I am immersed in constant creativity! Honestly, I’m probably the least artistic person in The Monarch. I’m a bit of an anomaly there, but I love the creative culture and atmosphere, and I wouldn’t have it any other way. “