Search Engine Optimization has become central to online marketing and brand advertising. Being able to create branded information that adequately answers Google user questions correctly is key to attracting natural traffic to your brand or website. And for most industries, ranging from online shopping to affiliate marketing, SEO is the secret behind the success of some other brands.
But as many marketers can tell you, SEO is not the right science – there is no single formula that helps your content get better than its competitors, and with Google releasing constant updates to improve its algorithm, defining good content may be to keep changing. .
However, there is one idea that has been discussed by SEO experts many times. And that is E-A-T. Experience, Capability, and Confidence, are thought to be the principles that allow SEO experts to create content that will be constantly rewarded by Google and its ranking algorithm. But that does not mean that E-AT-T is a matter of real evaluation.
It simply means that websites and blogs that keep these three principles in mind when writing their content can end up creating high quality content, which then has the potential to rank higher for others.
Here is a breakdown of the ET-T principle that creators in Google should keep in mind when writing text for the SERP: * Expert – How does the author or owner know the content of this content? * Capacity – How authoritative are the authors or webmasters of the content of this publication? * Confidence – Can the author or website be trusted?
While E-AT-T may not be a single ranking, there is evidence that there are many other factors that collectively govern the experience, power, and credibility of a website and its contents. E-AT-T seems to play an important role in determining the overall quality of a website or page.
Is E-AT-T more important than YMYL?
There is a group of websites called YMYL or “Your Money or Your Life” websites. These websites generally deal with items that affect long-term health or user assets, which means that these sites are even more searched by Google. Examples of some of these YMYL sites are news websites, legal advice websites, financial sites, or websites with health advice. In addition, related marketing sites that compare and review a number of products, especially products involving the constant use of money, such as insurance policy guides or comparison guides for betting and abortion sites, are also below. come to the view of the YMYL pages.
Since stocks are higher than those websites, the content requires more E-AT-T principles than ever before. If users have to rely on the knowledge of these sites and use that knowledge to make decisions that affect their financial health, Google is even paying attention to the credibility of these sites.
How can you improve your E-AT site?
There is no single answer on how to improve the overall E-AT-T of your information. However, SEO experts have come up with several logical strategies to achieve high ET-T in your content. These include the author’s reputation. If the author of the website has a reputation for being an expert in a particular field, its content is also considered reliable and trustworthy.
Another way to increase the experience is to write long articles or pages. There is a lot of evidence to suggest that Google rewards longer articles than short answers. That is because if one article writes 3000 words that are relevant to information on a particular topic, that site presents his or her site experience. However, creators should be careful not to stick to the main content and not write anything harsh to increase the limitation of the words in their articles.