eSSENTIAL Accessibility, a leading accessibility platform, and 85SIXTY, a consultant who builds ecommerce websites for retail brands, have announced their partnership to create an accessible ecommerce experience. Together, they will leverage eA’s all-in-one digital accessibility platform and expert support services to create accessible digital experiences.
While there is no single solution to accessibility problems, including designing inclusive and accessible websites, the ROI of inclusion cannot be ignored. In addition to making your website more useful, customers will be more loyal to your brand if they feel like they belong in your business. As a rule, it is important to include persons with disabilities in every step of the design process. Empathy is key – dangerous assumptions. Involving people with disabilities from an early age ensures that there are no blind spots.
The strategic partnership will empower 85SIXTY to incorporate early accessibility into its design and development process
, /PRNewswire/ — eSSENTIAL Accessibility (eA), a leading Accessibility-as-a-Service platform, today announced a strategic partnership with 85SIXTY, Inc., a digital marketing and consulting firm specializing in building ecommerce websites for retail brand. Through this partnership, 85SIXTY will leverage the capabilities of eA’s all-in-one digital accessibility platform, coupled with its expert support services. This will complement 85SIXTY to create an accessible digital experience for its clients.
“Our focus has always been on providing best-in-class solutions for our clients, and our partnership with eSSENTIAL Accessibility is another example of this commitment,” said BJ Cook, President of 85SIXTY. “The eA solution equips us to work accessibility early into our design process, providing our clients with a more cohesive customer experience, improving their SEO, and ensuring their digital content reaches the largest possible audience.”
One billion people worldwide live with a disability, which is about 15 percent of the global population. If digital experiences are not created to accommodate each individual’s needs, they may run into barriers that prevent them from exploring and purchasing products, a fundamental capability of e-commerce sites. Prioritizing digital accessibility removes these barriers, not only maximizing consumer market share, but also supporting the brand’s commitment to inclusivity.
“We are proud to partner with 85SIXTY, working with an agency that shares our belief that every user deserves an accessible online experience,” said Spiro Papathanasakis, Co-Founder & CSO at ESSENTIAL Accessibility. “Our partnership will help 85SIXTY transform the digital solutions they create for their clients, better support the customers they serve, and make digital experiences more enjoyable for all.”
eA partners with consultants, leading platform providers and agencies committed to creating a more inclusive digital experience. The program equips partners with an eA accessibility platform, as well as access to technical and compliance expertise. It also allows partners to improve the skills of their internal teams, with training to help them shift accessibility considerations early in their design and development processes.
About ESSENTIAL Accessibility ESSENTIAL Accessibility is a smarter way to digital accessibility and legal compliance. As a leading Accessibility-as-a-Service platform, it enables brands to empower people by helping them deliver inclusive web, mobile and product experiences that comply with global regulations and ensure that people of all abilities have equal access. Learn more at www.essentialaccessibility.com.
About 85SIXTY Founded in 2010, 85SIXTY is a data-driven digital agency that helps brands optimize their relationships with their own customers. By creating a customer journey strategy rooted in consumer insights and data, 85SIXTY delivers customer-centric solutions across the digital landscape of Paid Media, Social, SEO, Email, CX, Creative, Data Science, Influencer, Amazon and Web development. The independent agency employs more than 100 staff across the US with offices in San Diego and Denver. Visit 85sixty.com.
Media ContactAvery NunezBLASTmedia for ESSENTIAL Accessibility[email protected]317.806.1900 ext. 159