If you’re looking for a way to increase customer satisfaction and improve operations, implementing accessibility in your online presence is critical. Fortunately, this is easier than ever with 85SIXTY and eSSENTIAL Accessibility. These two companies have teamed up to make the ecommerce experience accessible to everyone.
Strategic Partnership Enables 85SIXTY to Incorporate Accessibility Earlier in the Design and Development Process
, /PRNewswire/ — eSSENTIAL Accessibility (eA), the leading Accessibility-as-a-Service platform, today announced a strategic partnership with 85SIXTY, Inc., an econsultancy and digital marketing agency specializing in building e commerce websites for retail brands. Through this partnership, 85SIXTY will leverage the capabilities of eA’s all-in-one digital accessibility platform, along with its expert support services. This enables 85SIXTY to create accessible digital experiences for its customers.
“Our focus has always been on providing the best solutions for our customers, and our partnership with eSSENTIAL Accessibility is another example of this commitment,” said BJ Cook, President of 85SIXTY. “eA’s solution allows us to drive accessibility earlier in our design process, provide our customers with a more cohesive customer experience, improve their SEO, and ensure their digital content reaches the largest possible audience.”
Worldwide, one billion people live with a disability, which is about 15 percent of the world’s population. If a digital experience is not created to meet the needs of each individual, they may experience a barrier that prevents them from viewing and purchasing products, fundamental capabilities of an ecommerce site. Prioritizing digital accessibility removes these barriers, not only by maximizing consumer market share, but also by supporting a brand’s pursuit of inclusivity.
“We are proud to partner with 85SIXTY, in line with an agency that shares our belief that every user deserves an accessible online experience,” said Spiro Papathanasakis, Co-Founder & CSO at eSSENTIAL Accessibility. “Our partnership will help 85SIXTY transform the digital solutions they create for their customers, better support the customers they serve, and make digital experiences more enjoyable for everyone.”
eA partners with consultancies, leading platform providers and agencies committed to creating more inclusive digital experiences. The program provides partners with eA’s accessibility platform, as well as access to technical and compliance expertise. It also enables partners to upskill their internal teams, with training to help them shift accessibility considerations earlier in their design and development processes.
eSSENTIAL Accessibility is the smarter path to digital accessibility and legal compliance. As the leading Accessibility-as-a-Service platform, it empowers brands to empower people by helping them deliver inclusive web, mobile and product experiences that comply with global regulations and ensure that people of all levels have equal access. Learn more at www.essentialaccessibility.com.
Founded in 2010, 85SIXTY is a data-driven digital agency that helps brands optimize their relationships with their own customers. By creating customer journey strategies rooted in consumer insights and data, 85SIXTY delivers customer-centric solutions across the digital landscape of Paid Media, Social, SEO, Email, CX, Creative, Data Science, Influencers, Amazon and Web Development. The independent agency has more than 100 employees in the US with offices in San Diego and Denver. Visit 85sixty.com.
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