EverService acquires iLawyer Marketing
PHOENIX-(BUSINESS WIRE)-EverService Holdings has acquired iLawyer Marketing, a digital marketing solutions company specializing in law firms. iLawyer provides SEO, web design, Google Ads and video production.
iLawyer SEO services go way beyond keyword optimization. They use multiple tools and techniques to hone long-term campaigns into robust ROI machines. For example, they offer geofencing, which shows an ad to people in a specific area who might be interested in hiring an attorney.
A well-designed law firm website leaves a good first impression on visitors and demonstrates your expertise. It also helps your customers find you online and makes it easier for them to contact you.
It takes potential customers about 3 seconds to judge your website and decide if they can trust you. Having a professional looking site with photos, videos and social proof will help them feel confident working with you.
In addition to a beautiful design, your website should have a clear navigation structure and be optimized for mobile devices. This will increase the time visitors dwell, which is a positive sign for Google. Knutson and Casey have their phone number prominently displayed in the header, making it easier for potential clients to schedule a consultation.
In the legal industry, SEO services can be a great way to improve your company’s visibility and generate leads. These services can also help you stand out from the competition and carve out a niche for your law firm.
The best SEO providers for lawyers have extensive industry experience and understand the challenges of lead generation in the legal field. They know how to create content that addresses relevant legal topics and adhere to ethical practices.
iLawyer Marketing offers complete law-focused digital marketing solutions, including SEO, web design, Google Ads, and video production. Their SEO services are ideal for personal injury, divorce, and high-volume criminal defense firms.
Pay-per-click (PPC) advertising allows law firms to reach potential clients on Google search engine results pages and on the Google Display Network. PPC can be a powerful addition to your overall digital marketing strategy.
Lawyers can also take advantage of Google’s local services ads, which can appear at the top of search engine results pages for relevant searches. This feature gives lawyers a prominent position in Google search, along with a “SHIELDED BY GOOGLE” badge, business details, and client review ratings.
A well-optimized landing page following the ad is the key to success. This requires extensive experimentation and learning through experience, so working with a PPC specialist is often the best option.
Geofencing is a digital marketing strategy that uses GPS or RFID coordinates to create a virtual boundary around your business. When someone within this fence visits your website or apps, you can trigger a specific scheduled action. This may include sending you a notification, adding you to your remarketing list or running ads.
For example, a personal injury lawyer might use this strategy to target hospitals and doctor’s offices. This way, they can reach people who may be injured or visiting family members who may need a lawyer in the future. However, the size and number of geofences will affect the cost of the campaign. This includes the price of using geofencing tools and the cost of managing your digital marketing strategy.
A/B call monitoring
iLawyer Marketing is a law focused digital marketing agency providing SEO, Google Ads, website design, video production and additional marketing services. The company is headquartered in Phoenix, Arizona.
A/B call tracking is a tool that helps marketers better measure and analyze their online advertising campaigns. Using this software, marketers can see which marketing channels are driving leads and optimize their ads and landing pages to convert more callers.
iLawyer Marketing uses geographic targeting to serve advertisements to people in specific geographic areas. For example, an ad for a personal injury attorney may be shown to people in the city of San Diego, while an ad for a criminal lawyer may be shown to anyone who has recently visited a local police station.
iLawyer Marketing has extensive experience building a strong online presence for law firms. Their services include SEO, web design and Google Ads management. They are dedicated to providing quality leads and ROI for clients.
Legal TV Leads is a company that generates high-quality automobile accident and personal injury reports for attorneys. Their contacts are exclusive and prescreened and guarantee a minimum of 50 new cases each month. They also offer a client portal called the Hub that allows attorneys to track campaign performance and drive results.
Lawyers should work with a specialist firm that understands their business and goals. A generalist may not have the experience and insight to increase their leads.