Expert SEO & Google Algorithm Predictions For 2023

2022 has been a whirlwind of a year for the SEO industry, and there is no sign of slowing down.

This year alone, Google has dropped eight verified and unverified sites – leaving many businesses scrambling to keep up.

With so much uncertainty, how can you update your SEO strategy to keep it fresh and relevant?

How will this year’s algorithm changes affect your 2023 SEO strategy?

How can you prepare for Google’s next move and get ahead of the curve?

On December 14th, I watched a webinar with Pat Reinhart, VP of Customer Success at Conductor.

Reinhart recapped this year’s top SEO insights and shared some expert predictions based on 2022’s algorithm updates to reveal what the next year could do.

Here is a summary of the webinar. To access the entire message, fill out the form.

Prediction #1: Google’s Volatility Will Continue To Intensify

There is a lot of uncertainty emerging, and this may be the new normal.

[See tips for navigating the new normal] Get there webinar →

What makes this year, and maybe next year, so much that the time between algorithm updates is getting shorter and they are starting to come out on top of each other.

Photo by Conductor, December 2022

Google will continue to test new features and types of results.

What does that mean? More algorithm changes will be happening in less time, which is equal to more changes.

3 Things To Pay Attention To:

[Learn how to make these updates easy to manage] Access the webinar →

In the coming year, there will be many tests and data requests from Google because of what is happening in the younger generations, leading us to the next prediction.

Prediction #2: Visual Search Will Become More Prominent

Gen-Z is going to TikTok and Instagram for their search needs, over Google.

Younger generations connect with better visuals because it gives them a better experience.

So, Google is now using more visuals in search.

3 Things To Pay Attention To:

[How you should approach each “search engine”] Access the webinar →

Prediction #3: More Companies Will Take Technical SEO Seriously

Google wants to provide users with a good experience, so it’s increasingly important to ensure that your site performs at a professional level.

Many companies now know that the solution is to set up a system where your site is constantly monitored, moving to an “always-on” mentality.

[See what it looks like “always-on”] Access the webinar →

3 Things To Pay Attention To:

Prediction #4: Companies Will Waste Money On The Metaverse

It is wise not to invest in the Metaverse though as it is not proven.

3 Things To Pay Attention To:

[Find out how] Get there webinar →

Prediction #5: Everyone Is Going To Forget About Universal Analytics Going Away

Everyone will forget about Universal Analytics that will go on July 1, 2023. And it will be crazy for those who have never set up GA4.

Although many predictions have a lot to do with algorithms, at the end of the day, it’s about what you create and the information you provide to your customers, so make sure you can really follow through in 2023.

[Slides] Expert SEO & Google Algorithm Predictions For 2023

Featured Image: Paulo Bobita/Search Engine Journal