The AI-based platform Ezoic has been recognized for its outstanding technology innovation by the Business Intelligence Group. The award, which is part of the Sales and Marketing Technology Awards, honors companies and organizations that solve challenging business problems. The company’s product, Ad Tester, automates the handpicking of potential ad slots on websites. This helps publishers increase overall ad visibility while monetizing their content with display ads.
The Ad Tester uses real artificial intelligence to optimize the ad combinations on publisher websites. Two months before the award, the Ad Tester was featured on the Google AdSense blog, highlighting the app’s success in helping various publishers increase revenue. This new award is a testament to Ezoic’s commitment to improving the user experience. With this recognition, the company plans to continue to expand its offering and remain a key partner for publishers who want to improve their online advertising.
Using the Ezoic Ad Tester, digital publishers can select over 1,000 potential ad slots. With it, publishers can increase overall visibility and revenue without compromising user experience. The ad test tool also automatically generates mobile-friendly ad variants and analyzes website analytics to determine the best ad placement for each website.
Founded in 2011, Ezoic has over 400 publishers and has over half a billion visitors every month. It has a global presence, and recently became the first Google Certified Publishing Partner. The Ezoic Ad Tester product is available in paid and free tiers. The company has offices in San Diego, Newcastle, and London. The company has raised $50 million in venture capital funding.
SAN DIEGO–( BUSINESS WIRE )–The Business Intelligence Group has awarded Ezoic, the AI-driven platform for digital publishers, its Sales and Marketing Technology Award (Sammy) for the Ezoic Ad Tester product at the 2022 Sales and Marketing Technology Awards program, also known as The Sammys. The Sammys honor organizations and products that help solve the challenges organizations have in connecting and collaborating with prospects and customers.
Ezoic’s Ad Tester enables digital publishers to handpick over a thousand potential ad placements for their website and then find the best combinations for each website page to increase overall visibility and revenue and maintain user experience. Ad Tester also automatically creates ad variations for mobile devices and tablets, and systematically uses the publisher’s website analysis to choose which layouts maximize the user experience to improve website ad position on each site page and increase website advertising .
“Ezoic’s Ad Tester is a game changer for digital publishers because it is the only online ad management tool to effectively use machine learning to select the best ad positions on websites and optimize them for increased clicks and ad revenue,” says Ezoic Chief Marketing Officer Tyler Bishop. “We are honored by this Sammy Award and grateful to the Business Intelligence Group for this program that recognizes innovation and excellence in marketing technology.”
“We are proud to reward and recognize Ezoic for its innovation and commitment to helping both the organizations that use its technology and the ultimate consumer,” said Maria Jimenez, Chief Nominations Officer, Business Intelligence Group. “It was clear to our judges that their efforts will improve as we all connect with the brands we love for years to come.”
About Business Intelligence Group
The Business Intelligence Group was founded with the mission of identifying true talent and superior performance in the business world. Unlike other industry awards programs, business leaders – those with experience and knowledge – judge the programs. The organization’s proprietary and unique scoring system selectively measures performance across multiple business areas and then rewards those companies whose performances stand above those of their peers.
Ezoic is the leading AI technology for online publishers and websites to monetize content with display ads. Ezoic is a Google Certified Publishing Partner that hosts approximately 35,000+ domains, allowing them to streamline implementation, optimization, and testing of ads and ad partners alongside smart tools and features for site speed, SEO, and more. Visit www.ezoic.com.