Forensic SEO expert, SEO researcher and host of the weekly podcast “Confessions of An SEO”, Carolyn Holzman will be a speaker at the upcoming 2022 SEO Rockstars taking place in Dallas, Texas on November 10th – 12th.
Her presentation will be titled “Applied Forensic SEO – A New to Me Site”.
“This topic was born out of my hands-on experience when acquiring a new or agency client where the history of a troubled website is unknown (or no one wants to own it), so where do we begin?” Holzman replied.
Forensic SEO is a practice that uses a process of elimination to isolate the factor(s) that may be the reason why a website they are checking is not performing well in search results. It can also be extended to examine what is performing well on a competitor’s site that is performing better than theirs.
Holzman continued, “Most of the time in consulting, I’m answering the question why is this other site outperforming mine. And when I do agency work, more often than not, I get an underperforming, established site with no proven track record. I get access to search console and google analytics for the new site(s) and a mandate to make it work better, but with no history or changelog of what was done to the site before I got there.”
“There’s nothing I love more than optimizing a site, and if it’s a troubled site that’s weighed down by various technical issues, the sooner I find the problem or series of problems, the sooner the fun can begin for me .”
SEO Rockstars is an underground SEO conference that started in 2012 as a response to the Google Penguin update that rolled out in April of that year.
The conference is the brainchild of Dori Friend, who runs the original SEO Testing Group now called SEO Intel. She is also the founder of SEONitro and PageOneEngine.
“SEO Rockstars in 2012 was my first SEO conference. We were all affected by Penguin and we didn’t know what the cause was at first. Dori had been doing webinars online and sharing what she noticed. Then she organized this event , so we could try to figure this out together,” she continued.
A participant every year since, Holzman has presented at Rockstars several times. Her first was “Weeblys Gone Wild,” which was a forensic exploration of a complex stack of Weebly-built websites, and most recently, “Alexa: The future of on-demand audio,” which included her methodology for Alexa optimizations that help podcasters with ranking high on the platform.
Requests to share her methods for forensic discovery, Holzman developed a live 4-week forensic SEO training for SEO professionals, which she held in early 2022. Future trainings are planned for early 2023.
Details about SEO Rockstars and getting tickets to attend can be found on the SEO Rockstars website.
For more information on Carolyn Holzman’s testing and research, check out her daily Youtube reports on her indexing research project, Crawl or No Crawl, or catch her weekly podcast “Confessions of an SEO” wherever podcasts are available.
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