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SAN DIEGO (PRWEB)
October 24, 2022 & # xD;
New proprietary research by Rio SEO and Forsta found retail search metrics, including Google Business Profile (GBP) listing impressions and searches, rebounded in the second quarter of 2022 after a tough first quarter. Retailers have collectively faced many external issues, including challenges related to health and the general economy, to overcome the first half of the year. This includes lingering COVID-19 concerns, rising inflation and, conversely, less discretionary funding available to fuel the economy. Despite these numerous concerns, consumer interest in partner retailers grew significantly in Q2 compared to Q1 as evidenced in the white paper.
Additionally, Rio SEO and Forsta saw a dramatic increase in business listing conversions for retail actions in Q2 and Q1, including total business listing clicks, page clicks, drive-thru clicks, and clicks to make a call. telephone. The biggest increase in conversion actions was in total clicks and clicks in driving directions. This indicates a continued interest in retail consumption, despite international and national challenges.
“Retail brands were the industry that probably experienced the most trouble in the first half of the year,” said Mick Wilson, Vice President of Customer Success. However, our Forsta research shows that retailers continue to see growth in terms of local search availability and conversions despite concerns about a slowdown. With these results, retail brands can see how their performance compares to other national retailers during the first half of 2022, explore some of the macroeconomic factors that affect retail performance, and discover proven recommendations to improve the experience local for searchers who are actively looking for products. and shops, too.”
In this white paper, Rio SEO and Forsta analyzed local search data for more than 64,000 U.S. businesses at 66 multi-retailer locations during the first half of 2022, including: organic search volume For local, local search (Map Pack) views, click on MapPack menu, click on website, click to make a phone call, and click on driving directions.
Visit the Rio SEO website for the full white paper and dive deeper into the results.
Rio SEO is the leader in local marketing for business brands. The Open Local Platform offers a comprehensive, seamless multi-site integration of turnkey local marketing solutions proven to increase brand visibility across search engines, websites community, map applications, and more. The world’s leading business brands – retailers, restaurants, hospitality, financial services, healthcare, and more – rely on Rio SEO’s innovative technology and local marketing expertise to drive motivated, traffic. online that can be measured on websites and physical sites. Rio SEO is part of Forsta, the global leader in customer experience (CX), employee experience (EX) and market research (MR). The combined technology of Forsta and Rio SEO enables brands to engage consumers throughout the entire customer journey from exploration to purchase to advocacy. For more information, visit http://www.rioseo.com.