The people-first content update is expected to roll out this week. Learn what you need to know from Google’s latest search improvement news.
/EIN News/ — Dallas, TX, Aug. 25, 2022 (GLOBE NEWSWIRE) — Google announced on its blog last week that it will roll out a “helpful content update” for English language users this week. This update will roll out several improvements to search, making it easy for people to find helpful content by and for people. As of this writing, the search giant has yet to issue an update regarding this week’s rollout.
The Google Search Central blog revealed that a “helpful content update” will be rolled out to ensure that original and helpful content ranks well in search. Here is the statement from their announcement.
“Google Search is always working to better connect people to helpful information. To do that, we’re launching what we’re calling the ‘helpful content update,’ which is part of a broader effort to make sure people see more original and helpful content written by people in search results.
According to Google, “helpful content updates” introduce a new site-wide ranking signal. Along with Google’s other ranking signals, it can immediately detect low-quality content, the kind that doesn’t add value or isn’t helpful to search engines.
Google said this update rewards content that people prioritize.
“Helpful content updates aim to reward better content where visitors feel they’ve had a satisfying experience, and content that doesn’t meet visitor expectations won’t perform well,” Google wrote on its blog.
When it comes to Google’s algorithm changes, website owners who run their businesses online are always waiting to see if their content will be negatively impacted after launch.
Dallas SEO consultant, Qamar Zaman, recommends sticking to Google’s usual tips and guidelines to avoid de-ranking or de-indexing their web pages.
I will be using Semrush Sensor, Google’s ranking and algorithm tracking tool
As of August 24, the Semrush sensor shows:
Volatility of SERPs as of August 24, 2022
“This helpful content update is nothing new. For over a decade, Google has been consistently advising content creators to produce content not for search engines, but for people,” shared Zaman.
Google now calls those content creators people first as content creators. This means that they create content that focuses on providing solutions or answers to what people are looking for.
For website owners who want to know if their content can survive this latest expansion, Google provided six questions to assess whether their website is on the right track.
Google said that if the website owner answers yes to all of these questions, they have nothing to worry about while the helpful content update is rolling out.
Google said that the impact could last for months on those websites that will be negatively affected.
“The sites identified by this update may find that the signal has been applied for months,” Google said.
Fortunately, Google continues to get tabs by monitoring affected sites. Those whose content is affected will eventually recover it.
“For this update, our classifier runs continuously, allowing us to monitor newly launched and existing sites. Because it determines that non-helpful content has not returned in the long run, the classification will no longer be applied,” explained Google.
While everyone waits for Google to announce that the update has officially begun rolling out, Qamar Zaman, along with Randy Rohde, CEO of 38 Digital Market, plans to explore the implications of Google’s helpful content update on the Subject Matter Expert Podcast. next September
Zaman encourages website owners to listen to the upcoming Subject Matter Expert podcast, where he and Rohde will discuss in depth the impact of updating helpful content. They will also discuss what content creators need to do to keep up with this latest change in Google’s search algorithm.
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