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Google: Sometimes There Is No SEO Solution To Your Ranking Problems

Google’s John Mueller told one publisher that “there may be just no SEO solution” to your Google rankings. He said sometimes it’s not a technical or link-building problem, sometimes it has to do with your content and your product and that “the website strategy is now obsolete.”

John Mueller said this on Reddit when I was asked “If I hire an experienced SEO service, could they find out what’s wrong with my site and help me improve it?” Here is the full question:

I spend $$$ and they just came back to me a few days later and sent me a checklist that you can find online completely without help. I’ve been gutted, Years have passed and I’m still blogging on my site, but don’t know why I don’t rank well. If I hire an expert or SEO service, how do I know which ones are quality and not a deceptive trick like the last time?

John Mueller replied fully, saying:

I guess the only strategy here would be for your content to talk about something else, a service, or a product that doesn’t expire. The deal is that I suspect a lot of people reading this are writing content on products and servers not outdated but still also seeing their Google Search traffic see a similar gradual decline?

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