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Google’s local rebrand prompts SMB support amid antitrust lawsuits, says local SEO expert

“Google is using the new Business Status to seek the support of small businesses for Google ‘s opposition to unforeseen antitrust laws,” wrote Mike Blumenthal, a former founder of LocalU and GatherUp, for Near Media. After my business was redesigned from Google My Business to Google Business Status, many business owners received notification of a change of name as well as suggestions for further learning. by “new rules [that could affect my business].”

Google is appealing to SMBs to advocate for the tech giant case. While we are not able to create an in-SERP dashboard, Blumenthal has included photos of his Business Status where Google tells program managers, “Scheduled rules can make it harder to find your business online.”

On Twitter, Blumenthal also shared an e-mail sent to Darren Shaw of Whitespark, a Canadian local SEO company, urging them to “take action” on behalf of Google to advocate for Google’s position on manufacturers. law. The idea is that changes in the rules will make it harder for Google to provide similar support to small businesses and therefore will hurt SMBs in the long run.

This is not the first time. When it was in legal trouble before, Google once tried to appeal to users to comment on its changes. In 2013, they created a cookie case by telling SERP researchers, “Cookies help us provide our services.” This was immediately in response to European secrecy laws.

As European standards changed to allow people to request removal from the search list, Google sent e-mails to individual page owners informing them, “We’re sorry to inform you that we are no longer able to generate pages. follow up on your website in response to specific searches from Google European Europe. ”

The same thing happened when French law required Google to “remove tricks in its search results for European journalist publications,” wrote Barry Schwartz in Search Engine Roundtable. When the EU told Google to stop informing researchers of the removal of individual searches, they followed the request by including a notice to remove all search results, Sam Schechner told The Wall Street Journal:

Google appears to be complying with the regulator’s request that the company refrain from disclosing search results when the content is omitted. Google had previously indicated that it may specify removal, which it does when removing pirated content links. But EU officials have told Google in recent weeks that such a move would undermine the spirit of the decision by making it clear that some people wanted information about them to be suppressed, another official said.

In that area, Google on Thursday posted a general announcement appearing at the bottom of a number of results for search results conducted on Google’s European websites, according to a description posted by the company on its website. The notice – “Some results may be removed under the European data protection law” – is added in the form of an algorithm to a search that appears to be anonymous, a source familiar with the matter said.

“As we have said, we are concerned that Congress’ credit crunch could have unintended consequences, especially for small businesses that rely on digital tools to adapt, recover and reach new customers at all times. We know our customers have questions, so we’re working to let them know if these loans can affect the tools they rely on on a daily basis to run their businesses, “‘ A Google spokesman told Search Engine Land.

Why we care. Google seems to be attracted to researchers and businesses that use their services when laws affect the way they conduct their business. “This attempt to deceive small businesses through astrology is a new form of deception. It exposes Google’s plans to protect their sovereignty at all costs. right, it adds fire to a blazing fire, “Blumenthal wrote in commenting on the matter. If you work with SMBs and get informed, there may be a chance for them to worry about how the laws and changes that will occur will affect their businesses. While marketers are often skeptical of the search engine rankings and goals, it may be best to be active with your SEO clients and let them know what this product means.

The views expressed in this article are those of the guest writer and not necessarily Land Engine Land. Staff secretaries are listed here.

New on Search Engine Land

New on Search Engine Land

About The Author

About The Author

Carolyn Lyden has served as Search Engineer for Land Search Engine and SMX. With the expertise of SEO, content marketing, home research, and analytics, she has focused on facilitating marketers ’work on key issues and educational issues.

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