If you want your brand to dominate search engine optimization, you need to use some tips that will help you dominate your keyword competition. Here are 7 effective tips for making your brand dominant. Just remember to apply these methods and watch your brand take off. This article will cover all of these tips and more! So get ready to dominate search engine optimization for your brand today! And don’t forget to share it with your friends and family.
Google does not publicly disclose the “secret sauce” that powers its search algorithm, and the company continually makes tweaks and adjustments to continuously make the results cleaner and more effective. But despite all this mystery and complexity, it’s still possible to improve your site’s performance by using a few relatively simple steps.
According to Kevin Miller, co-founder and CEO of Los Angeles-based digital marketing agency GR0, making a big positive impact on these rankings can be as simple as creating profiles on major social media sites and web directories. “Platforms like Glassdoor, BuiltIn and Clutch, to name a few, have incredibly strong domain rankings, allowing those profiles to rank high in Google searches,” Miller explained. “For most businesses, if your profile is structured correctly, it has a very good chance of positioning itself on the first page of your brand. This allows a brand to essentially dominate the SERPs of Page 1 (search engine results pages) in a short amount of time. “
GR0 offers a bespoke B2B service with one mission: to help brands rank # 1 on Google. GR seeks to demystify the SEO process for its clients, enabling them to realize their full potential and deliver unmatched value to every client. Now, in collaboration with dot.LA/ the Founders Guide, they share for the first time its secret sauce: 7 tips to lead your brand to the conquest of SEO.
Contents
STEP 1: GETTING STARTED / BASIC TIPS
The first and most important step of all comes right at the top: making a list of the keywords and phrases, as well as your brand name, that you most want to emphasize in Google results. Keep in mind that the most popular and commonly searched words and phrases are extremely competitive, so it is advisable to choose some secondary or tertiary keywords as well. (Instead of trying to rank for the term “dentist”, for example, try “West Philadelphia dentist” or “West Philadelphia dentist painless” or “cheap West Philadelphia dentist.”)
You will include these keywords in every article about your product or company or service that you post on other sites, so they should be relevant and natural for you to work in sentences.
STEP 2: GLASSDOOR
Glassdoor is a broad and well-established service that allows technology employees to rate and review their employers.
As with Comparably, having an “employer profile” on Glassdoor offers numerous benefits. It’s a way to take control of the conversation and showcase your company and brand in the most positive and effective way possible, giving potential hires a clearer idea of what it’s like to work for you.
STEP 3: GOOGLE MY BUSINESS PAGE
The “My Business” pages are a free tool from Google that helps companies manage their online presence. This is a particularly important tool for local businesses looking to gain greater exposure in their primary region or area of operation, because Google organizes search results based on your location when searching. This means that a business with a clearly marked location will perform better when searching for people in that area.
Google uses the date on the My Business pages to power its “Knowledge Graph,” an important component in how the algorithm structures and organizes information. Additionally, Google creates a location on Maps for each My Business listing, so your business will now appear in Google Maps searches and searches within any third-party platform using the Google Maps API.
STEP 4: CRUNCHBASE
Crunchbase collects background information on startups and industry trends and contains profiles on individual companies. Because it’s a long-standing and trusted resource that even allows business owners to personalize and enrich their profiles, it’s also a powerful SEO tool.
When you fill out your Crunchbase profile, specs are always better than vague generalities or “marketing talk”. Also, avoid using phrases like “my company” or “our company”. Whenever you can, without sacrificing readability, put your brand name in there.
Fill out the complete profile without missing any important steps. “Founded Date” is a popular search among Crunchbase users, so make sure you’ve filled this in too. Also, keep in mind that investors use Crunchbase primarily to investigate funding, so the more in-depth you can be in those sections, including links to articles about your previous rounds, if available, the better. Also make sure to update your Crunchbase file when there is important news about your company.
STEP 5: BUILT-IN LA
This community for startups, tech companies, and their employees has a local element: In addition to Los Angeles, there are integrated sites serving Austin, Boston, Chicago, Colorado, New York, San Francisco, Seattle, and more. The site is largely structured around employee satisfaction and recruiting, but it’s also another quality link pointing to your business, which increases your visibility among people crawling LA tech startups more broadly. .
STEP 6: COMPARABLY
Similarly it is a community tool that allows staff to review and discuss their employers securely and anonymously. For employers, in addition to the SEO benefits of building a Comparably profile, having a Comparably Favorable page with fair and accurate employee reviews can be a great way to attract additional talent.
Because Comparably is established in its vertical and features original editorial content that keeps the site active and relevant, their pages appear high on Google for dozens of job-related and job-related search terms. This helps not only with recruiting but also with media visibility; these profiles are a great way to amplify public-facing employee benefits and programs, such as diversity and inclusion efforts.
STEP 7: CLUTCH
Clutch.co also relies on ratings and reviews, but from a B2B perspective rather than an employee and employer perspective. The Clutch platform provides in-depth reviews of companies offering B2B services based on analysis and feedback from former customers, to see how companies and their services compare within specific markets. These profiles all have the same benefits as employee-facing services, but exclusively for companies that want to grab the attention of other managers, founders and startups in the B2B space.
STEP 8: SOCIAL MEDIA
While the previous steps were based on creating occasional profiles, some of which require occasional updates, it’s also important that your business regularly post new content on major social media sites, including Twitter, LinkedIn, and Facebook.
Social media posts don’t directly contribute to your SEO ranking, but links shared on these platforms increase your company’s exposure and can ultimately help improve your ranking in a number of ways. Studies have repeatedly found a correlation between social shares and SEO ranking for individual links.
It’s a good idea to tweet at least once or twice a day, then post the same content on your company’s LinkedIn and Facebook profiles.
