Cheadle, Greater Manchester, September 7, 2021 (GLOBE NEWSWIRE) –
Having a search engine optimization (SEO) strategy is now just as important as having a website. Companies that understand digital technology have been investing and optimizing their websites for decades to be successful in search engines, putting their brand, services and products in the spotlight of potential customers, inquiries and investors.
However, SEO is both simple and incredibly complex. Many companies do not have the time, resources, or technical knowledge to ensure that their marketing marketing works the best they can, so as such they use the services of SEO freelancers or SEO agencies.
The decision can be difficult, however, it must be made. If you do not successfully implement and constantly optimize your website for search engines, you are very likely to lose rank and business from competitors far and wide.
Here are 3 reasons why successful companies work with professional SEO freelancers and not with SEO agencies:
By choosing a professional SEO consultant, you guarantee the level of expertise
One of the key reasons why companies choose to work with an SEO consultant over an SEO agency is a guaranteed level of expertise. Professional SEO consultants with the necessary technical knowledge and skills to develop your online business will generally work for themselves, such is their value in the industry. Some work in agencies, but will often retain director roles, so they are unlikely to provide your search marketing from week to week.
By choosing a professional freelancer, the person with the highest ability is the person who provides your search marketing, and you ensure that no one of lesser knowledge or talent works on your project, which can often be the case in agencies.
2) Lower consultant costs compared to agencies can mean higher ROI on your SEO
If you’ve ever compared the prices of an SEO consultant to an SEO agency, you’ll know that there can be a significant difference. Agencies have much higher overhead and operating costs to be invested in each project, so as such they have to charge more for their work. In this case, the more you spend does not always mean a better quality of service.
By working with someone like Graeme Winchester SEO, not only do you receive quality service and knowledge that exceeds industry expectations, but as Graeme has much lower costs than agencies, he is able to offer market-leading SEO solutions at a much lower cost. This allows clients a higher return on investment than their spending on SEO and PPC.
SEO consultants can afford to establish a close and valuable relationship with you – you will not be another client competing for space in the agency
Some companies have a very critical understanding of search engine marketing and want a consultant with the same understanding to motivate and challenge them. Others have no understanding, but want the opportunity to learn and contribute to the project through knowledge sharing and training.
SEO consultants are a fantastic answer to both scenarios because their practical approach means you are not just another client in an agency assigned to an account manager. Instead, you have direct contact with the person in charge of the business. This results in better communication, accountability, an ongoing path to defining goals based on results, and a much closer working relationship.
Are you thinking of hiring a professional free SEO consultant?
Graeme Winchester is an advanced SEO freelancer and consultant who works with clients around the world. From small local businesses that want more success on their website to grow their business, to national e-commerce brands competing in the toughest markets, his technical knowledge and passion for the industry compete with whatever offer you find, agency or the other way.
With a large history in SEO and digital marketing, Graeme has been an industry leader since 2012, providing exceptional search marketing for companies of all shapes and sizes.
Learn more about Graeme and its professional external SEO consulting services through its website.
I’m Graeme Winchester, a freelance consultant in Manchester for SEO with years of experience helping companies across the country rank their website, either through organic search engine optimization or pay-per-click (PPC) ads. Each individual job is different, and that’s why I work on consulting with individual clients and companies, improving rankings through SEO and content strategies. Learn more via the website: https://graemewinchester.co.uk/