Google favors big sites more than ever, basically because it tries to avoid providing misinformation in our polarized age. But sometimes small sites have new key information – like the content that your startup tries to share with the world. How can you distinguish them in the right search results, as algorithms continue to change?
Growth marketing expert Mark Spera writes that AI-driven content generators, careful trend tracking, a great UX / UI and graphics and inspiration from your competitors ’ads can all give you an edge. His article for Extra Crunch this week was one of our most popular with subscribers, but he’s not alone.
Check out our latest coverage of growth-related topics below, plus a few of the numerous reviews we received this week in our ongoing growth marketer survey. (Please fill it out if you haven’t already, we’re using founders ’recommendations to find the best growth experts in the world, and share the results across all of our readers.)
Seller: Maya Moufarek, Marketing Cube
Recommended by: Nikki O’Farrell, www.KatKin.club
Testimony: “Experts with an eye on the world of start-ups / scale ups and growth. Its functional and direct approach allows you to run fast and see results quickly. ”
Recommended by: Rhoda Ullmann, Sense
Testimony: “We tested a number of different agencies, showcasing the best skills in class with paid ad platforms Facebook and Google. They also had a very smart and efficient approach to creative development that was critical to help us scale.”
Seller: Mitch Causey, Demandwell
Recommended by: Drew Beechler, High Alpha
Testimony: “Mitch and the Demandwell team are some of the smartest content, SEO and digital marketers I’ve ever come across, and their results speak for themselves. Their process, proprietary software, and expertise revolve around research and Organic content is some of the best to help companies think of organic research as a repeatable, proven method for the growth and demand of Gen. Mitch and the Demandwell playbook have worked so well that after becoming a customer for two years and recommending to many in our portfolio, High Alpha ended up bringing Demandwell into the portfolio to transform its playbook into a scalable software platform. ”