Choosing a digital marketing agency or SEO expert for your online business can be quite tricky. Especially when you have little or only a cursory knowledge of search engine optimization.
Every online business owner wants to work with the best of the best digital marketing professionals to get ROI in the shortest amount of time. This is why you should check the expertise of the agency or a professional before signing a one-year contract.
This article will walk you through some of the fundamentals of hiring marketing or SEO professionals to get the most out of that investment. So without further ado, let’s get down to business.
Contents
- 1 1. Search for an Expert on a Credible Platform
- 2 2. Check the Agency’s Website
- 3 3. Confirm the Authenticity of the Testimonials Posted on the Agency’s Website
- 4 4. Ask Questions, Get Clarity in the Discovery Session
- 5 5. Analyze the Case Studies
- 6 6. Share Your Goals, Annual Targets, & the ROI
- 7 7. Don’t Sign a Long Contract Straight Away
- 8 Is hiring an SEO agency worth it?
- 9 Why You need an SEO agency?
- 10 When should I hire a SEO consultant?
- 11 Can SEO be done for free?
- 12 Is SEO necessary for small business?
1. Search for an Expert on a Credible Platform
First of all, you can’t trust any so-called random experts to generate leads and organic sales for your business. Thus, it is essential to hire an SEO expert from a credible platform.
To find an individual freelancer, check out Fiverr and Upwork. Both of these platforms are home to thousands of search engine optimization and online marketing experts, offering services in various areas of digital marketing.
Check reviews and profile ratings, and ask for a portfolio to confirm their credibility.
Also, you can enter queries like digital marketing agency in Dubai or digital marketing services to find local businesses and connect to them for further discussion.
2. Check the Agency’s Website
If a freelancer or SEO company doesn’t have a profile, don’t work with them. Isn’t it ironic that an online marketing company offers services and doesn’t even have a corporate website?
And if they have a website, check out its user experience, speed, and overall look. Since they offer SEO services, they must know SEO best practices and have them implemented on their personal website.
An SEO expert’s website should reflect their knowledge, expertise, and quality of work.
3. Confirm the Authenticity of the Testimonials Posted on the Agency’s Website
There are dozens of SEO companies in Dubai and most of them have customer testimonials. But are they all true and legitimate?
Well, if you are in any doubt, cross-check the claims by contacting the client on LinkedIn or through any other platform – if the client’s name and details are mentioned there.
Someone who has direct experience working with the same agency you are considering will freely share their experience, the pros and cons of working with the same agency, and the results to expect.
4. Ask Questions, Get Clarity in the Discovery Session
This is probably the most important phase of hiring a Dubai digital marketing agency or SEO specialist. To properly prepare for the discovery session, create a list of questions you would ask SEO consultants. Some of the most important are:
If you hire a full-service marketing agency, it’s worth asking them if they would be able to help you in case you want to try your luck with PPC in the future.
5. Analyze the Case Studies
Another key section to scan on the agency’s website is the case study page. See if they have concrete SEO case studies to rely on, case studies that reflect their expertise.
Each case study features major hurdles that the agency overcame using a proven professional marketing strategy. If any of these case studies presented the same challenges that you are currently facing, the agency in question is well placed to serve you.
And finally, your goal behind hiring a digital marketing expert is to promote your brand and drive organic results. So you need to put KPIs in place now to avoid any misunderstandings in the future.
Share your expectations with the agency you consult and see their reaction. Do they think your goals are achievable? Are they 100% sure that they can meet – and preferably exceed – your expectations?
Be very clear about the expected results to give them an idea of what you expect from them.
7. Don’t Sign a Long Contract Straight Away
To avoid wasting time and money, never sign a one-year contract right away. Ask the company to do their best in the first three months, hit all of your organic goals, and then you’ll extend the contract.
This strategy will leave you with an exit door open in case the agency fails to meet its goals in the first three months. If things are going according to your plan and you see significant improvement, continue working with the same agency.
Is hiring an SEO agency worth it?
Yes: For many businesses, it makes sense to use SEO as an ongoing, long-term revenue-generating strategy because that’s what SEO does. Hiring an SEO company helps your business earn more from SEO by giving you access to advanced marketing technologies, experienced SEO specialists, and more.
Can I do SEO alone? If you’ve wondered, “Can I do SEO myself?” the answer is without a doubt. You don’t need to hire an outside agency to improve your SEO, and this guide gives you some basic SEO tips to get you started.
Why You need an SEO agency?
An SEO agency is in the best position to monitor algorithm trends and make any necessary changes. Since experienced professionals already have a deep understanding of the algorithm, it’s easier for them to determine if you need to make any changes to your website or content strategy.
What are the 3 types of SEO?
The three types of SEO are: on-page SEO – everything on your web pages – blogs, product copy, web copy. Off-page SEO – Anything that happens outside of your website that helps your SEO strategy – Backlinks. Technical SEO – Anything technically undertaken to improve search rankings – site indexing to help crawling bots.
What is SEO in simple words?
Search engine optimization is the science of improving a website to increase its visibility when people search for products or services. The more search engine visibility a website has, the more likely the brand is to capture business.
Is SEO necessary for small business?
SEO is important because it helps you establish yourself as an expert in your field and drive traffic to your website, while helping you promote your business organically and for free. If you’re unsure about the importance of SEO, you’re not alone. Only 36% of small businesses actually have an SEO strategy.
Why You need an SEO agency?
An SEO agency is in the best position to monitor algorithm trends and make any necessary changes. Since experienced professionals already have a deep understanding of the algorithm, it’s easier for them to determine if you need to make any changes to your website or content strategy.
What is SEO and how does it work? Well, SEO stands for “Search Engine Optimization”, which is the process of getting traffic from free, organic, editorial or natural search results in search engines. It aims to improve the position of your website in the search result pages. Remember, the higher the website is listed, the more people will see it.
What are the 4 types of SEO?
Having clarified the approaches to search engine optimization, we can now review the different types of SEO.
- On-Page SEO (On-Site SEO)…
- Off-Page SEO (Off-Site SEO)…
- Technical referencing. …
- Local SEO.
What is the main type of SEO?
The three types of SEO are: on-page SEO – everything on your web pages – blogs, product copy, web copy. Off-page SEO – Anything that happens outside of your website that helps your SEO strategy – Backlinks. Technical SEO – Anything technically undertaken to improve search rankings – site indexing to help crawling bots.
What are the 3 types of SEO?
The three types of SEO are: on-page SEO – everything on your web pages – blogs, product copy, web copy. Off-page SEO – Anything that happens outside of your website that helps your SEO strategy – Backlinks. Technical SEO – Anything technically undertaken to improve search rankings – site indexing to help crawling bots.
What is SEO in simple words?
Search engine optimization is the science of improving a website to increase its visibility when people search for products or services. The more search engine visibility a website has, the more likely the brand is to capture business.
What is SEO example?
Search Engine Optimization (SEO) is the practice of getting targeted traffic to a website from a search engine’s organic rankings. Common tasks associated with SEO include creating high-quality content, optimizing content around specific keywords, and building backlinks.
How do you explain SEO to a child?
SEO, or search engine optimization, is much like an internet “itunes chart”, websites rank higher on search engines based on how “good they are” and SEO is the practice of get them up there, much more like a musician would write a song and put certain hooks or lines in it, to make it…
When should I hire a SEO consultant?
SEO results may take a while to materialize, but they don’t take forever. If it’s been six months and you haven’t seen a measurable return on your strategy, SEO experts say that’s one of the few signs it’s time to hire some new blood. If you land here, you’re probably ready to hire an SEO marketer.
Is it worth hiring an SEO expert? Is hiring an SEO expert worth it? Simply put, heck yes. Putting time, resources, and labor into better SEO tends to pay off for the overwhelming majority of businesses. To illustrate the ROI of SEO, let’s look at the difference in cost per lead compared to paid digital advertising (PPC).
How much does it cost to hire an SEO specialist?
Average SEO costs are $100 to $250 per hour for US SEO agencies. SEO costs often range from $2,500 to $10,000 per month for US agencies. The average SEO plan costs $2819 per month (per Ahrefs) Overseas SEO companies can charge $10 to $50 per hour.
How much should I pay for SEO per month?
SEO cost prices have a wide range of charges per month (300 to 10,000 â¬). Getting SEO cost pricing can be frustrating because it’s hard to tell which package is best for your business.
How much will my SEO cost?
How much can you expect to spend on SEO? If you hire a top SEO company to run a local campaign, expect to pay $500.00 per month. A national or international campaign will require a minimum budget of $2,500 to $5,000 per month. Some companies offer a “trial package” at a lower price, without a contract.
Can SEO be done for free?
What is the best free SEO tool for beginners? On this page
- Google Page Speed Insights.
- Ahrefs webmaster tools.
- Respond to the audience.
- Google Analytics.
- Google Search Console.
- Ahrefs backlink checker.
- Google Ads Keyword Planner.
- SERP Sim.
Can I do SEO by myself?
You can do SEO yourself or DIY SEO (Do It Yourself SEO). With some research and lots of practice, anyone can learn how to do SEO for their business. A quick way to get started with SEO is to enter your URL here and then focus your SEO efforts on recommended action items.
Do I need to hire someone for SEO?
To build links that will help your website rank better, you need to hire a professional, which is one case where an SEO freelancer will come in handy. As long as you want to make an impact online (which you have no choice but to make), you need to invest in SEO. This is why you should consider hiring an SEO freelancer.
Is it easy to learn SEO?
SEO is not easy. But it’s not rocket science either. There are things you can implement right away and there are concepts that will take a lot more time and effort. So yes, you can do SEO on your own.
Is SEO necessary for small business?
SEO is important because it helps you establish yourself as an expert in your field and drive traffic to your website, while helping you promote your business organically and for free. If you’re unsure about the importance of SEO, you’re not alone. Only 36% of small businesses actually have an SEO strategy.
