Influencers are underestimated and SEO professionals often do not give them enough recognition. Keywords, links, and technical troubleshooting are key components of optimizing your main search engine. Typical SEO is done for search engines to help users find you when they are looking for something they are looking for.
On the other hand, a great marketing strategy is to reach as many people as possible who are likely to engage and become your customers. This is where influencer marketing comes in handy.
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Add expertise to your brand
Working with your niche expert will make it much easier for you to sell your brand and add value to your content. There is information everywhere on the Internet, so users have many choices to listen to. Would you prefer to read an article on marketing written by an unknown author or a lifelong marketing expert? The latter is likely to be more reliable.
Expertise is really important in SEO. Working with experts always adds value and strengthens your content. That’s why we work with Jason Barnard, a brand SERP guy and search marketing consultant with 20 years of experience, through webinars, podcasts, brand mentoring, and social media mentions.
Build more links
Once you have done your SEO, you will know how important the quality of inbound links is. If you work with influencers, your link profile will definitely improve. Why? Because influencers usually have high-quality websites or access to high-quality sites, you get a high-quality backlink when they post content that links to your site. For example, Shane Barker loves to share blog articles about useful digital tools and platforms, and definitely links to everyone.
The main advantage of good backlinks is the potential to increase your ranking in the SERP. Links from high-authority domains increase your page’s ranking in search engines. This is basically because the links indicate to search engines that the site owner is maintaining your page. This gives more value to readers and encourages them to leave the current site and go to another site for more information. Another benefit of creating links is that your users’ engagement signals, visibility, and traffic increase as people follow those backlinks and come to your website.
However, again, not all links are relevant and add value, so it’s a good idea to check your backlinks and constantly analyze your link’s profile. Automated platforms like SE Ranking, Majestic, and Alexa help analyze your inbound backlinks, check domain credibility, track link properties, and explore your competitors to find new backlinks.
Experiment with content
It all comes down to content. And while there are many opportunities to stand out through content today, brands and marketers are constantly looking for new ways to implement creative marketing strategies.
A fantastic example of this is working with influencers that fit your brand. Their voice, credibility, and content authenticity benefit your brand by creating a human connection with your audience.
Influencers are important in increasing engagement, traffic and content sharing. Allow them to create videos, blogs, podcasts, and social media posts about your brand, but keep in mind the difference between the impact of coverage and engagement, and choose someone who can keep both at a high level for collaboration.
Celebrities, such as actors, athletes, or models, usually have a better reach because of their larger audience, but as a rule, the higher the reach, the lower the engagement. Therefore, brands benefit from choosing a group of micro-influencers or a combination of micro-influencers and celebrities to balance the uptake and engagement rate.
Influencers encourage their followers to share their thoughts on your product, share your hashtag image, and perhaps even share and recommend your brand to your friends and followers. Working with relevant influencers can also help your SEO, as it improves your brand image and directs users to your website.
Social proof is about earning the trust of customers by showing them the opinions of their consumers. According to research, here are some numbers to keep in mind.
When you promote your brand alone, it can be hard to gain trust. With the help of someone with a large (but loyal!) Audience, you can be sure that their audience will listen to your recommendations and learn about what you have to offer. Some types of social evidence are:
Reviews, expert opinions, recommendations, and social mentions are always useful for your site and brand because they are considered fresh content that increases trust and credibility. Credibility is a positive signal for search engines.
Final Thoughts
Popularity may seem insignificant to some, but popular platforms and social media tracking are valuable for marketing. Influencers in your niche have the power to easily reach the interests of your target audience. People are already dealing with them and following their advice. Partnering with the right lever to promote your product is an easy, fast, and affordable approach to selling more and raising brand awareness.
Maintaining a good partnership with influencers ensures that your brand or product has quality content and effortlessly increases reach, shares, and click-through conversions. It offers even more opportunities for long-term cooperation. So why are you waiting for this technique to be added to your SEO tools?
