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Hiring an SEO expert will transform your business. Here are 7 reasons why

Opinions expressed by Entrepreneur contributors are their own.

While many people understand the importance of Search Engine Optimization (SEO) in improving a business’ online visibility, few know what it takes to implement it. So unless you’re an expert in this field, you shouldn’t do SEO alone. You should hire an experienced SEO professional who understands how to get search engines to rank your platform higher in the results.

Are you debating whether or not you should hire an SEO expert? Here are the top reasons why your business needs an SEO expert.

Also see: 5 Ways Businesses Can Get Traffic and Generate Leads

Contents

  • 1 It allows you to enjoy the benefits of SEO technical expertise
  • 2 It gives you proven results
  • 3 It allows you more time for your business
  • 4 It helps to cope with the continual changes in search algorithms
  • 5 It saves money in the long run
  • 6 It helps to have a healthy content profile
  • 7 It helps you to compete favorably
  • 8 How much do SEO freelancers make?
    • 8.1 Is SEO best for freelancing?
      • 8.1.1 What is the scope of SEO in freelancing?
      • 8.1.2 How do I start a career in SEO?
    • 8.2 How much a beginner SEO can earn?
      • 8.2.1 Do SEO jobs pay well?
      • 8.2.2 Is SEO an easy job?
    • 8.3 Is SEO a high paying job?
      • 8.3.1 Is SEO high demand?
      • 8.3.2 Is working in SEO a good career?
  • 9 How much should you pay someone to manage a website?
    • 9.1 Can I hire someone to manage my website?
      • 9.1.1 Should I hire someone to run my website?
      • 9.1.2 How much does it cost to hire someone to make a website for you?
    • 9.2 How much should I pay someone to make me a website?
      • 9.2.1 How much should I pay someone to create a website?
      • 9.2.2 How much does it cost to pay someone to make a business website?
    • 9.3 Is it worth paying someone to do your website?
      • 9.3.1 Can you pay for someone to make your website?
      • 9.3.2 How much does it cost to pay someone to code a website?
  • 10 How can I do SEO for free?
    • 10.1 Is it possible to do SEO for free?
      • 10.1.1 Do I have to pay for SEO?
      • 10.1.2 Can you do SEO for free?
    • 10.2 Is SEO free on Google?
      • 10.2.1 Can I do SEO for free?
      • 10.2.2 Does Google have free SEO tools?
  • 11 How much do SEO freelancers charge?
  • 12 When should I hire a SEO consultant?
    • 12.1 How much does it cost to hire someone for SEO?
      • 12.1.1 Is it worth hiring an SEO expert?
      • 12.1.2 How much it will cost for SEO?
    • 12.2 Is it worth hiring someone for SEO?

It allows you to enjoy the benefits of SEO technical expertise

Improving your company’s online presence through SEO is a bit complex. It involves several technical processes that can affect your company’s visibility to existing and potential customers. Of course, you lack the technical know-how to implement the technical strategies.

Hence, you should not hesitate to hire the services of an SEO expert for your business. An expert knows what to do to get the most out of your SEO technique.

Typically, an SEO expert will use some of the following strategies to improve your business:

Related: Don’t use the same SEO playbook as your competitors. Instead, use these 3 SEO tactics.

It gives you proven results

An SEO expert has been in the industry for a number of years and understands how the system works. Consequently, such an expert knows how to optimize your website and its content in order to get the best results in search engines. You will improve your website to get more organic traffic and therefore increase your leads. They have proven results to demonstrate their experience and expertise.

So if you are looking for proven results, hiring the services of an SEO expert is crucial.

Related: These 9 SEO tips are all you will ever need to rank in Google

It allows you more time for your business

Running a successful business can be quite challenging as there are countless things that you need to monitor from time to time. Unfortunately, if you still want to spend time running an SEO campaign for your business, you will only be complicating things for yourself. In fact, it will ultimately affect the day-to-day operations of your business.

Therefore, as a smart business owner, you need to focus on what matters most, which is the smooth running of your business. To ensure this, you need to hire an SEO expert to take care of your business SEO while you take care of your business operations.

It helps to cope with the continual changes in search algorithms

Search algorithms are constantly changing as search engines often change their strategies for ranking websites. Therefore, the system that worked a few weeks ago for ranking websites in search results may not be effective today. Unfortunately, it can be difficult for business owners to keep up with the constant changes in search algorithms.

An SEO professional, on the other hand, is always looking for ways to address the needs of their clients with SEO strategies. This usually keeps them up to date with the latest changes or improvements in search algorithms. Therefore, hiring an SEO expert will help your business keep up with the changes and get the most out of your SEO campaign.

It saves money in the long run

The truth is that hiring an SEO expert doesn’t come cheap, especially if you want to get the best results. This is usually one of the reasons many individuals prefer do-it-yourself SEO for their business. Unfortunately, DIY SEO is usually not the best as business owners waste time, money and other resources on SEO strategies for their businesses. In many cases, they will still hire SEO experts later on, having achieved nothing themselves.

However, if you can hire the services of an SEO expert right from the start, you will save money in the long run. First, you can be sure that the SEO expert understands the best SEO strategies for your business. Therefore, they will not waste money and other resources experimenting with strategies that may not work. Also, hiring an SEO expert is cheaper than building an in-house SEO team.

It helps to have a healthy content profile

Google and other search engines often evaluate companies’ content profiles before ranking their websites. If your content profile isn’t healthy, it’s almost guaranteed that Google won’t rank it well. The good news is that you don’t have to worry about your content profile as an SEO expert can help you monitor it.

The expert will keep your business in the loop, keeping track of all the key indicators and doing other things to ensure a healthy content profile. Additionally, if you need to improve something about your SEO campaign, an SEO expert will take note and work 24/7 to improve your content profile.

It helps you to compete favorably

If you take the time to review your competitors, you’ll find that most of them have invested heavily in SEO and other digital marketing strategies. Many of them have spent tons of money hiring experienced digital marketers who use SEO to improve their business. So if you’re still wasting your time doing do-it-yourself SEO, your competitors will have advantages over you.

Therefore, in order to keep up with your main competitors, you need to invest money in hiring an SEO expert. The person will use their expertise and experience to keep you in the game.

How much do SEO freelancers make?

How Much Does an SEO Freelancer Earn? As of October 9, 2022, the median annual salary for an SEO freelancer in the United States is $63,397 per year. Just in case you need a basic salary calculator, that’s about $30.48 an hour. This equates to $1,219/week or $5,283/month.

How much do people get paid for SEO? On average, an SEO specialist earns $49,000 per year, with average SEO manager salaries being significantly higher at around $63,000. At the higher end are SEO directors, who typically make between $70,000 and $120,000, and SEO team managers and campaign managers, who make between $50,000 and $100,000.

Is SEO best for freelancing?

For freelance writers and digital marketers, developing a website and optimized content can be done successfully with the right tools. To do this, they need to focus on Search Engine Optimization (SEO).

What is the scope of SEO in freelancing?

What does an SEO freelancer do? An SEO freelancer helps drive the process of creating or enhancing existing content on a website to make it easier for users to find what they’re looking for and optimize it for search engines.

How do I start a career in SEO?

How to become an SEO specialist in five steps:

  • Learn SEO basics.
  • Get to know the most important SEO tools.
  • Keep growing and practicing your SEO skills.
  • Develop a portfolio of projects to showcase your SEO work.
  • Optimize your own website to develop your SEO skills.

How much a beginner SEO can earn?

roleSEJ surveyAs a matter of fact
Junior (SEO Specialist)$35,000-49,000$52,780
SEO Manager Salary$50,000-74,000$78,413
SEO Director Salary$100,000-149,000$105,353
SEO Freelancer Salaryn / A

Do SEO jobs pay well?

The good news is that 60% of SEO professionals worldwide make at least or more than the US average ($57,456 for men and $47,299 for women). A strong 19% of global respondents said they make over $100,000 a year, while a lucky few at the top (3.38%) said they make more than $200,000 a year.

Is SEO an easy job?

The answer is simple. Learning SEO is difficult as there is a lot of information to read about search engines and how the optimization process works, and it can be overwhelming at first.

Is SEO a high paying job?

The highest salary for SEO jobs in India with 5-10 years experience is 15-30 lakh per year or more.

Is SEO high demand?

SEO experts are in high demand as businesses need search optimization to be competitive in most niches.

Is working in SEO a good career?

‘ Yes. SEO is a good career option as it is among the most in-demand careers in digital marketing. There are several organizations around the world that hire SEO experts to create better content and thus generate more business leads.

How much should you pay someone to manage a website?

Typically, maintaining a website costs $35-$5000 per month or $18-$25 per hour. Businesses invest $400 to $60,000 annually in website maintenance. Read on to learn more about website maintenance costs!

How much should I charge to manage someone else’s website?

Can I hire someone to manage my website?

As a business owner, you shouldn’t waste your precious time maintaining your website while you can let someone qualified do the work for you. An experienced web developer can make really great changes to your website, updating it and enriching it with content that best resonates with your audience.

Should I hire someone to run my website?

On the one hand, if you’re in a hurry and just need a basic one-page website, it’s probably best to do it yourself. On the other hand, if you need your site fast and need a lot of features, you should probably pay someone. Having more time basically gives you two things.

How much does it cost to hire someone to make a website for you?

On average, however, you can expect an upfront cost of around $200 to build a website and ongoing costs of around $50 per month for maintenance. That estimate is higher if you’re hiring a designer or developer — expect an upfront fee of around $6,000 with ongoing costs of $1,000 per year.

How much should I pay someone to make me a website?

The average cost of developing a website is between $100 and $500. It can even go as high as $30,000 or more if you want some sophisticated features. You’ll also need a budget for a domain name and web hosting.

How much should I pay someone to create a website?

The average cost of developing a website is between $100 and $500. It can even go as high as $30,000 or more if you want some sophisticated features. You’ll also need a budget for a domain name and web hosting. It costs $14.99 per year to buy the domain name and $7.99 per month for web hosting.

How much does it cost to pay someone to make a business website?

On average, building a website for your small business can cost anywhere from $200 to over $10,000. The overall cost of a website depends on its size and complexity, and whether or not you hire a professional web designer. Building your website yourself can save you hundreds if not thousands of dollars.

Is it worth paying someone to do your website?

On the one hand, if you’re in a hurry and just need a basic one-page website, it’s probably best to do it yourself. On the other hand, if you need your site fast and need a lot of features, you should probably pay someone. Having more time basically gives you two things.

Can you pay for someone to make your website?

On average, however, you can expect an upfront cost of around $200 to build a website and ongoing costs of around $50 per month for maintenance. That estimate is higher if you’re hiring a designer or developer — expect an upfront fee of around $6,000 with ongoing costs of $1,000 per year.

How much does it cost to pay someone to code a website?

For an hourly rate, the average freelance web designer can charge around $75 an hour. This number may vary due to various factors. The typical cost of designing a website is between $27-$60 per hour, while the cost of developing the website can be as high as $100-$180 per hour.

How can I do SEO for free?

The best free on-page optimization tools

  • Rank Math plugin. Rank Math is a WordPress plugin that allows you to optimize the content of your website. …
  • Yoast SEO plugin. …
  • Google trends. …
  • Ahrefs keyword generator. …
  • Ubersuggest. …
  • Google Search Console. …
  • Bing Webmaster Tools. …
  • Google Analytics.

Can I do SEO myself? You can absolutely do SEO yourself or DIY SEO (Do It Yourself SEO). With a little research and practice, anyone can learn how to do SEO for their business. A quick way to get started with SEO is to enter your URL here and then focus your SEO efforts on the recommended actions.

Is it possible to do SEO for free?

Ahrefs SEO Toolbar is a free Chrome and Firefox extension that lets you check for broken links, track redirect chains, and highlight nofollow links for any website. It also generates an on-page SEO report that includes: Website title. meta description.

Do I have to pay for SEO?

Technically, SEO is free. You pay no money for SERP placements. Google ranks content based on a number of factors, including the E-A-T trio: expertise, authority, and trust. They will rank highly those that are considered valuable resources for users.

Can you do SEO for free?

Ubersuggest is a free SEO tool that helps users generate new keywords and content ideas. This tool gives you a general overview of the keyword you are looking for.

Is SEO free on Google?

There is no cost to appear in organic search results like Google’s, and making changes to improve your site’s SEO can have a big impact on your search rankings over time. Learn more about how Google’s organic search works and find tips to get started here.

Can I do SEO for free?

Ubersuggest is a free SEO tool that helps users generate new keywords and content ideas. This tool gives you a general overview of the keyword you are looking for.

Does Google have free SEO tools?

Google’s SEO tools are a good place to start. Since the search engine currently accounts for 70% of all searches, their SEO tools leverage the most accurate and comprehensive data source. The best part about using these tools is that they are absolutely free and generally unlimited.

How much do SEO freelancers charge?

Hiring an experienced SEO freelancer or agency by the hour typically costs between $50 and $150 per hour. Of course there are people who charge significantly less or more than this hourly rate. For example, this breakdown of SEO hourly rates revealed that 6% of SEO vendors charge over $200/hour.

.

When should I hire a SEO consultant?

SEO results can take a while to bake—but they don’t last forever. If it’s been six months and you haven’t seen a measurable return on your strategy, according to SEO experts, that’s one of the few signs it’s time to hire new blood. If you land here, chances are you’re ready to hire an SEO marketer.

Why do you need an SEO consultant? An SEO consultant helps businesses improve the ranking of their websites in search engine results. The goal of an SEO consultant is to make it easier for potential clients to find you, help you stay competitive in your niche, and increase your business’s revenue potential.

How much does it cost to hire someone for SEO?

The average SEO cost for US SEO agencies is $100-$250 per hour. SEO costs for US agencies often range from $2,500 to $10,000 per month. The average SEO plan costs $2819 per month (per Ahrefs). Overseas SEO companies can charge $10-$50 per hour.

Is it worth hiring an SEO expert?

This is where hiring an SEO expert comes in. By working with SEO experts, you can rank your website for specific keywords much faster. And if you have an older website and are constantly struggling to get the results you want, an SEO agency can help you break through that wall.

How much it will cost for SEO?

Monthly SEO cost in India ranges from 5,000 to 25,000 rupees depending on the services provided. In terms of SEO, this is the most commonly used pricing structure.

Is it worth hiring someone for SEO?

Yes, hire an agency if you’re looking for long-term success. Unless there’s something easily fixed on your site (e.g. blocking it entirely with your robots.txt file), the majority of search engine optimization builds long-term success and value.

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