NEW YORK (PRWEB)
January 31, 2019
Google updates its search engine ranking algorithm up to 600 times each year. This helps them classify brands as accurately as possible.
DesignRush.com, an agency directory and ranking site, discovered how Google’s SEO algorithm has changed recently, how brands can adapt their SEO strategy, and the best SEO companies around the world that can boost website rankings effectively.
The top 3 ways Google has changed its search engine ranking page (SERP) algorithm include:
In 2018, Chrome started classifying all non-HTTPS sites as “unsecure”.
About 93 percent of all websites across Google have HTTPS encryption – making the remaining websites vulnerable to a ranking penalty from Google.
Google strongly prioritizes secure websites in the rankings because they want the platforms to be immune to hackers. This ensures that information is more reliable and fosters a better user experience that protects consumers.
Brands can follow these 3 simple steps to make their website secure:
1. Host a dedicated IP address for the website.
2. Buy an SSL certificate, then activate and install it.
3. Update the website to use HTTPS.
Professional web developers and search engine optimization experts can help brands migrate an insecure site to HTTPS.
According to Google, typical mobile web pages take more than 15 seconds to fully load. However, 53 percent of website visitors will leave a website that takes more than 3 seconds to load.
Therefore, Google announced that they were planning to put a strong emphasis on mobile site speed in 2018 – and 6 months later, they fulfilled this promise.
This algorithm change furthered the importance of a fast loading website on every platform to improve rankings – likely because a fast website provides a positive user experience.
To ensure their website loads quickly on desktop and mobile devices, brands can:
1. Compress the image file size.
2. Analyze and reduce server response time.
3. Minimize the number of redirects on a site.
4. Ensure that web page content loads from top to bottom, not bottom to top.
5. And more!
It’s only January, but SEO experts everywhere have already noticed some Google ranking updates for 2019.
Leading SEO experts and professional resources like SEMRush constantly track Google’s SERP, or search engine rank page algorithm. On January 5, 6 and particularly on January 9, these SEO resources saw a chaotic change in keyword difficulties and shuffling rankings – a clear sign that Google is adjusting their ranking methods.
Although Google has yet to confirm whether they have updated their algorithm – and what those changes might entail, if they did – experts agree that some SEO algorithm update has likely occurred.
Regardless, Google will amend their algorithm several hundred times in 2019. And the best way for brands to stay on top of evolving ranking qualifications and ensure they continue to rank on page one – or reach the top search listing results in the first place. – is to partner with a leading search engine optimization company.
“SEO is one of the most complicated forms of digital marketing because it involves many tactics,” says DesignRush Founder and Executive Director Gabriel Shaoolian. “However, every modern brand needs to invest in search engine optimization. This is what will generate leads, website traffic, conversions and revenue. Businesses that want to continue to get naturally targeted organic traffic need to work with qualified SEO experts to successfully navigate the ever-evolving algorithm.”
Partnering with a professional SEO firm will give brands access to experts who have the expertise and experience to optimize a website’s code and content effectively to rank highly for strategic keywords.
DesignRush’s Agency Listing section showcases the best local and global SEO companies. Some of the best search engine optimization agencies include (in alphabetical order):
Advantix Digital was founded in 2001 as one of the nation’s first digital marketing agencies in Dallas. Since then, they have become a 5x Google All-Star, placing them in the top 0.5% of agencies in the US. All of their strategists are certified by Google, Facebook, Bing, HIPAA and more! Featured as one of Inc.’s 5000 fastest growing companies, they offer digital branding, web design, SEO, paid media management and programmatic services, along with consulting capabilities.
Visit Advantix Digital at: https://advantixdigital.com/
2. SEO Approach – San Diego SEO Agency
Approach SEO is a 2018 Award Winning San Diego SEO Agency located in the heart of downtown San Diego! Their specialist marketing team and in-house SEO experts are highly experienced, and have helped thousands of small businesses and multinationals greatly improve their online presence. The main goal of SEO Approach is to help companies increase their overall ROI and business revenue through their tested and proven SEO and online marketing campaigns!
Visit Approach SEO – San Diego Agency at: https://www.approachseo.com/
Boulder SEO Marketing is a full-service digital marketing agency with resources and strategic partners worldwide. Their team offers affordable and top rate online marketing services to local, national and international companies. Notably, no long-term contracts are required to work with them. They will work to prove to you month after month that the investment of a client with them is worth every cent.
Visit Boulder SEO Marketing at: https://boulderseomarketing.com/
Dataflurry is a leading provider of organic search engine optimization services. They work with all types of companies and organizations. However, Dataflurry places a special focus on legal clients. Dataflurry was founded in 2007 and was built on 8 years of experience in promoting online websites in search engines. In fact, the founder of Dataflurry was building and promoting websites before Google existed!
Visit Dataflurry at: https://www.dataflurry.com/
DIAP Media is an internet holding company for local and niche SEO and pay per click (Google Ads) firms that help local small business owners grow their website and increase leads and sales. They offer SEO services and Google Ads management to the Automotive, Healthcare, Home Services, and Legal industries.
Visit DIAP Media at: https://diapmedia.com/
Explo-Media is a one-stop shop for all your web marketing needs! They provide affordable monthly SEO packages that meet almost any business budget. Services include monthly SEO, blogger outreach, guest post outreach services, content, marketing, writing, web designs, PPC and more.
Visit Explo-Media at: https://www.explo-media.com/
Gleaming Media is a well-known digital marketing agency in India that offers the best digital marketing services. Brands who want to start their own e-commerce business can rely on Gleaming Media to enter the market.
Visit Gleaming Media at: https://www.gleamingmedia.com/
Innovative Solutions Group is backed by over 25 years of building successful websites and thousands of happy customers. They understand what it takes to create a website and marketing solution that is not only beautiful, but more importantly, successful.
Visit Innovative Solutions Group at: https://inovativhosting.com/
Insite Advice is St. Louis Search Engine Optimization (SEO), web design, and internet marketing agency that focuses on delivering measurable results for B2B, B2C, and eCommerce clients. Because they are focused on conversion, Insite Advice offers clients the ability to pick and choose the services they need, whether it’s a new website, help with SEO or PPC, or the full consulting package of ‘St. Louis SEO.
Visit Insite Advice at: http://www.insiteadvice.com/
MAXBURST is a top-rated NYC Website Design & A Digital Marketing Agency focused on creative and results-driven solutions. Whether to increase profits, provide support, sell products or promote your brand, their web design services can bring your company front and center.
Visit Maxburst Inc. at: https://www.maxburst.com/
MKG Marketing is a digital marketing agency located in the Pacific Northwest and New Orleans serving clients worldwide. They are a SCRUM based organization that only hires digital marketing experts in SEO, PPC, and website and campaign analytics.
Visit MKG Marketing at: https://mkgmarketinginc.com/
Morningdove Marketing is a Boise SEO agency that caters to small and medium-sized service businesses. They were founded in 2016 and have taken a strong interest specifically in helping pest control companies, as that is the industry the owner was in before entering digital marketing full time. Morningdove Marketing has documented customer proof that they have achieved positive ROI with them.
Visit Morningdove Marketing at: https://morningdove.co/
MsalesLeads provides digital marketing consultants and strategists for small and medium-sized businesses. They help small and medium-sized businesses to go and grow their businesses online, get qualified leads and new customers, and put their brands, products and services online. MSalesLeads has successfully executed over 140 digital marketing projects and campaigns.
Visit MSalesLeads at: http://www.msalesleads.com/
PixelCutLabs knows that clients want to grow their business with confidence, to be seen as a leader in their industry, and to know that they are making their company as much money as possible. In order to do this, brands need to be one of the top search results (if not the) on Google. PixelCutLabs is dedicated to helping those brands rank highly for relevant search terms that will effectively grow their business.
Visit PixelCutLabs at: https://pixelcutlabs.com/
Promodo is a leading international performance agency in & Eastern Europe helping internal marketing teams of medium and large e-commerce companies to deliver better results.
Visit Promodo at: https://www.promodo.com/
Return On Now Internet Marketing LLC, founded by industry veteran Tommy Landry in Austin, Texas, provides internet marketing consulting that enables brands to increase their website visibility, traffic, lead flow, and more.
Visit Return On Now at: https://returnonnow.com/
SEO Agency Mumbai is a boutique SEO agency based in Mumbai, India. SEO Agency Mumbai started with an idea that SEO services should be affordable for everyone in the startup and small business market. They want to preserve the entrepreneurial spirit of the small business owner by supporting the local restaurant, mom-and-pop shop, and family medical practice with competitive SEO solutions. As a result, Mumbai SEO Agency was founded on one simple business model: to create affordable and effective SEO Services for the small business market.
Visit SEO Agency Mumbai at: https://www.seoagencymumbai.com/
SEO ProHub is a digital marketing agency, SEO company, SMM agency, and reputation management company, all in one place. Along with their specialization in search engine optimization services in the US, UK, Canada and social media marketing services in the US, SEO ProHub focuses on all digital marketing services to help businesses grow online worldwide.
Visit SEO ProHub at: https://seoprohub.com/
SEO Service in India specializes in innovative below-the-line marketing solutions, catering to business-to-business (B2B) and business-to-consumer (B2C) segments. SEO Service in India has been established by direct marketing experts with over 5 years of experience in transforming businesses with actionable data-driven insights across SMEs, large corporations and MNCs.
Visit SEO Service in India at: https://seoserviceinindia.co.in/
SEOZA is a full service SEO agency based in London, UK. They provide the full set of SEO services, from technical SEO to link building, content marketing to Local SEO. SEOZA works with clients in the UK helping them increase their visibility online through eCommerce SEO and International SEO across all sectors and channels.
Visit SEOZA at: https://www.seoza.co.uk/
Shrewd Marketing delivers results by managing their clients’ complete web presence, from responsive website design, content management, SEO and Internet marketing to user experience optimization, the -maximizing site traffic and improving customer satisfaction in the process.
They manage SEO, social media, digital advertising and white label Internet directories for organizations that can benefit from having a keyword search application for a database of local business listings and company profile pages.
Visit Shrewd Marketing LLC at: https://www.shrewdmktg.com/
Silicon Overdrive uses proven SEO strategies to drive quality traffic to your site — that means more leads, which ultimately results in more sales. They offer customized SEO packages aimed at improving brand visibility online.
Visit Silicon Overdrive at: https://www.overdrive.co.za/
Smarter Digital Marketing focuses on growing clients’ online traffic and improving the visibility of their websites. Their consultants are not only fully qualified in SEO, but also Google Ads Management, Social Media Strategy and Email Marketing. They also pride themselves on having a strong design team that works on great and innovative websites every day.
Visit Smarter Digital Marketing at: https://www.smarterdigitalmarketing.co.uk/
South Shore Design is a Manhattan based SEO Company specializing in Web Design, Search Engine Optimization, Social Media, Graphic Design, and Web Site Maintenance for companies all in all industries.