You are an SEO expert, but when you interact with a new customer, you are not an expert in what they do. But you need to learn quickly.
Hopefully, the customer is a media expert who has tens of thousands of hours under their belt. As an SEO consultant or consultant, you do not need their professional level of expertise.
But you need to know what they are talking about. In most cases, you need to acquire a certain level of internal experience if you are to make them trust you and make a real difference in their business.
Let’s take a look at each of these steps that will take you from beginners to professional in no time.
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Contents
1. Client research
Learning about your new customer, your primary and most accessible resource is the people who run the customer business. Your customer will be a wealth of professional information, from managers to customer service staff.
Start your professional learning process with in-depth discovery dialogue with business marketing supervisors, product development and customer services. You can do this with a kickbox project, or you can split it into a series of calls with different people in the company.
Communication and customer service can be very important. Knowing what’s important to their customers can help you make recommendations on everything from newsletters to a local browser. Answering common questions is another way to create SEO content for a website.
However, you need to create a query template for your customer research. You want to make sure you ask every new customer about their business and what they do.
Get acquainted (gain, obtain) with present-day products and services. You can ask them to board the ship as if they were going to get a new one.
2. Customer research
It is important to know everything you can about the people your client sells or deals with. Besides, good SEO strategy is about being able to reach these people with the right messages on the website.
A good place to start is to create a personal audience with the customer. Even better if they already have them. Knowing the audience will prepare you for the next step in consumer research: keyword research.
I like to say that to catch fish, you need a few things: a trap that the fish eat, the catch where the fish are and the hungry fish. People are very helpful. BTW, most people think they have well-defined people… such as:
So apart from describing personas, keyword research is an important exercise to know if the target audience is looking for what you are offering. This is the cornerstone of your SEO strategy; you want to present yourself for those searches in search results with the best information.
3. Website research
A good SEO strategy is just as good as a website. So you need to understand the position of the client’s website and what can hinder search engine rankings. Often, the best way to do this is through SEO analysis.
There are several levels of SEO testing out there, but the best SEO testing is an in-depth technical analysis. This takes several hours (ours can take more than 100 hours) but provides a complete overview of the Web site from the latest end to page optimization.
And be careful, free tools are like that, and they often waste time dealing with careless things.
“Any SEO tool will produce 10s or 100s of” recommendations, “most of which will be unrelated to the visibility of your website if you want. Finding the right things to work requires experience. “
4. Competitor research
SEO is about overcoming competition in search results. And to beat them, you need to know:
That’s why competitor research is so important. And there is little to it.
Start with the keywords you want to say and check who appears on page 1 on Google.
In a competitive survey, you can look at:
Spy on your customer competitors is one of the best ways to improve your customer’s SEO strategy and online marketing strategy.
Rinse and repeat
Even when you go from beginner to professional to your client, there will always be a lot to learn.
Create a way to stay informed and keep the listening channel open. Otherwise your SEO strategy may be compromised.
And invite feedback from your customer to stay above their ongoing needs.
The views expressed in this article are those of the guest writer and not necessarily Landscape Land. Staff secretaries are listed here.
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About The Author
Bruce Clay is the founder and president of Bruce Clay Inc., a global digital marketing firm that provides search engine optimization, PPC control, paid social media marketing, simple design plans of SEO, content development, and SEO and education tools.