You may have wondered if small business apps are a good investment.
However, any self-respecting marketer knows that the best way to reach customers is to be present wherever their customers frequent.
And increasingly, consumers are on their mobile devices.
A recent TechCrunch study revealed that American consumers spend 5 hours a day on their mobile devices.
Additionally, consumers spend more time on mobile apps than watching television.
Business Wire even predicts that the global mobile app development market will reach a value of $ 44.3 trillion by 2027.
This makes it absolutely essential for small business owners to have their own app; the sooner the better.
So if you want to reach your customers where they already are, here’s how a mobile app will help you grow your small business in 2022.
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How to grow your small business with mobile development in 2022:
When thinking about how to grow a small business, consider the following: A mobile app can help you reach more customers, generate repeat sales, increase referrals, and more.
So if you’re ready to level up this year, you may want to incorporate these strategies into your marketing plan.
1. Reach more customers through Google Play Store & Apple Store
In an analysis on mobile marketing, marketing and SEO expert Neil Patel cited that adults spend 86% of their mobile time on apps.
So if the average consumer spends 5 hours a day on their phone, that means almost 4.5 of those hours are spent using mobile apps.
Enter the Google Play Store and Apple Store.
Mobile app stores can showcase your brand to people who need your services, when they need them. Every time a user searches for something related to your application, they will find it.
In 2020, the Google Play Store and iOS Store together produced $ 111 BIL in worldwide revenue, according to a report by Business Of Apps. This is a 24% increase over the previous year.
Mobile app stores are growing and small business owners are becoming familiar with the benefits of having an app.
A 2021 study by Statistia found that 42% of small businesses already have a mobile app.
Don’t be left behind by your competition – incorporate a mobile app into your strategy as soon as possible.
2. Push notifications are proven to significantly increase sales for small businesses
If you are one of the 294 million Americans who use a mobile device, you understand how easily push notifications can get a user’s attention.
Of course, push notifications are also easy to dismiss. But one thing’s for sure: Businesses see a dramatic increase in conversions when they switch to mobile push notifications.
In fact, SEO and marketing expert Neil Patel reports that push notifications brought more than 231,000 visitors to his website.
Perhaps that’s because push notifications make your content more accessible and help it stay on top of your mind more often.
In an Apps Tango case study, healthcare brand Docs Ink was able to scale its business after implementing a mobile app. This is because the app allowed them to provide more effective patient care with one-click telehealth and remote patient monitoring.
Push notifications also help business owners increase brand loyalty. This can be accomplished in many of the following ways:
provide higher value content, more often;
hold application users accountable (especially useful for learning-based applications);
stay the course of personal goals;
Create a community of like-minded users to improve their overall experience with your brand.
Push notifications are even applicable to website application development. Although users are increasingly turning to mobile devices, desktop notifications also drive website traffic.
How would your business change in 2022 if you could automate website traffic?
(SLTrib Team) Average Consumer App Usage in 2021
3. Apps help you streamline sales, contracts, service visit, referrals and more
Maximize your efforts and eliminate time-consuming aspects of doing business like paper, follow-up phone calls, and scheduling. All of this can be automated!
Whether you’re looking for iOS app development, Android app development, or both, how an app can change your business is worth thinking about.
And it will not only change the way you operate. Automation can have lasting results on your ROI.
According to a case study by Apps Tango, when sales giant Aptive started using a mobile app to automate sales and service calls, they began a five-year streak of record sales.
Now, Aptive can make business decisions based on mobile data in real time. They have taken the guesswork out of their operations and saved valuable time for sales reps, who have taken advantage of the additional time to increase sales.
Apps not only increase efficiency, they can even help increase customer referrals.
Using an in-app referral program makes it quick and easy for customers to share referral codes. With the click of a button, they can invite friends and keep track of the rewards they have earned. This makes it much more likely that customers will make referrals.
FAQs About Mobile Apps for Businesses:
How much does app development cost?
When it comes to the cost of developing apps for iOS or Android, you might be pleasantly surprised. Mobile app development doesn’t always cost as much as you think.
And when you compare the dramatic increase in sales to the cost of developing the app, it’s easy to see how much it’s worth.
How do I find the best app developer for my small business?
Make sure you are working with a leading mobile app development company by selecting the company beforehand. Top app developers will even help with the launch of their app store; To ensure you get the best return on your investment, be sure to work with a company that does this.
