You can build a solid foundation for your SEO efforts by choosing the right content management system (CMS).
Ideally, you should choose a platform that allows you to optimize your website and technically SEO.
Mordy Oberstein, Head of SEO Branding at Wix.com, joined me at the SEJ Show to discuss the direction of CMS in relation to SEO and what to look for in a CMS solution tailored to SEO.
You will get an insight into a good CMS that will cover the technical details that ensure that your site appears in search.
Each platform has its own logic. It’s like using an SEO tool. –Mordy Oberstein, 33:36
There are small and medium enterprises that do not have the luxury of paying, you know, hundreds of dollars per hour for SEO to come. But a good CMS will take care of the technical stuff to ensure your site is indexed. –Mordy Oberstein, 8:38
Those 60% of the customer base, you will not expect to be able to implement the most advanced custom SEO settings. Giving them ranking options is the first step. – Lauren Baker, 1:05 p.m.
00:00 – About Mordy
08:26 – How many users own a business?
18:27 – How integrated is WSP into Wix?
24:30 – Advantages and disadvantages of closed and open CMS.
29:57 – About the vulnerability of the WordPress plugin.
32:21 – Weaknesses of closed CMS solutions compared to open CMS.
34:31 – Differences Mordy noticed when working for tools like Semrush and Rank Ranger compared to CMS brands like Wix.
39:52 – Tools Mordy worked on Wix backend.
41:39 – The best SEO tools.
45:24 – Is Mordy an active user of the Bing webmaster tool?
Mentioned resources:
SEO Clarity – https://www.seoclarity.net/
